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Social and Logical

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Upgrade Your Social Strategies By Understanding Network Theory

Social and Logical

DECEMBER 3, 2010

In social media, they would include our Twitter followers, Facebook fans etc. The Value of Influencers. As influencers, they are connected to lots of other people. Strategic actions might include: reaching out to more influencers. becoming an influencer. The basics of network theory are quite simple. Components.

Strategy 150
Strategy Construction Aggregator Loyalty 150
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What Went Wrong With the Digital Death Campaign

Social and Logical

DECEMBER 7, 2010

I had no idea that on the very same day, it all ended when Stewart Rahr, a pharmaceutical executive handed over $500,000 at the request of the celebs enabling them to jump back on Twitter. Twitchange is a charity auction site powered by celebrity influence. A Celebrity Campaign That Illustrates Positive Reinforcement.

Campaign 170
Campaign Pharmaceuticals Research Project 170
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