Small Business Mavericks

AUGUST 11, 2011

I recently noticed that the service has added several other social media services to its metrics, which increases its value a hundred-fold (though I’d still say it’s overly weighted toward Twitter). Among the services that Klout now tracks are: Tumblr – A blogging platform somewhat like a cross between Twitter and Blogger.

Klout 173

Klout Picasa Influencer Social Media 173

Small Business Mavericks

JUNE 28, 2011

Todd Mallicoat aka Stuntdubl recently fielded a series of SEO questions on Twitter. Next year, what will effect (sic) SERP’s (sic) more, Twitter or Facebook? Take a look at Twitter, on the other hand. Twitter messages are often returned, both at Google and at Bing, in realtime search. I mean waaaaay behind.

Twitter 168

Twitter Facebook Social Graph Engineering 168

Small Business Mavericks

SEPTEMBER 5, 2012

Klout bills itself as a social media influence metric, but until now it was largely limited in how it measured influence. Recently – like, within the last month – they’ve expanded how to measure influence to include Wikipedia entries, LinkedIn titles, and +K. I wish Moments would go back further than 90 days.

Klout 101

Klout Wikipedia Tumblr Foursquare 101

Small Business Mavericks

OCTOBER 1, 2012

It might even be a way to find new people to follow and connect with on Twitter and Facebook. For marketers, this new Bing Klout combo could be a new way to find influencers. But I think Klout will have to get better at measuring social influence. But do you really care about their Klout scores? But that could change.

Klout 98

Klout Team Influencer Features 98

Small Business Mavericks

OCTOBER 15, 2013

If you’re familiar with Klout, then you know they have a score that allegedly measures your social influence. In a nutshell, social authority is your measure of influence in social media and beyond. It’s how people view you on Facebook, Twitter, and LinkedIn. And I don’t just mean your friends and followers.

Klout 101

Klout Social Networking Influencer Social Media 101

Small Business Mavericks

JULY 21, 2011

For instance, if you follow 100 people on Twitter and each of them follow 100 people, your potential audience is 100 X 100, or 10,000 people. Let’s say you influence only 5 of your 7,000 followers in social media, but let’s assume those 5 followers have 100,000 followers each. But what does it mean?

Klout 161

Klout Metrics Social Media Activities 161

Small Business Mavericks

JANUARY 16, 2013

Klout is an influence monitor. TweetDeck is owned by Twitter. Both of these applications allow you to monitor and manage social media – including Twitter, Facebook, LinkedIn, etc. You can see how influential your competition is online. TweetDeck and HootSuite are social media management tools.

Tweetdeck 101

Tweetdeck Klout Google Reader HootSuite 101