Remove influence

Dave Fleet

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The Power of Prebunking: Managing Disinformation in the Social Media Age

Dave Fleet

Fact-checks are unlikely to reach everyone who was exposed to the initial misinformation, as fake news travels farther and faster online than factual information. Debunking misinformation does not always nullify its effects (known as the continued influence effect). Getting people to believe fact-checks is challenging.

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25 Suggestions For How To Use Twitter

Dave Fleet

Research destinations – Travelling somewhere? Influence the influencers – Get to know the people with influence in your field, before you need to ask them for anything. Find local events – Watch for interesting events that your connections are attending.

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Newsflash: PR is Not Easy, Cheap or Quick

Dave Fleet

It’s a struggle to get attention from even local tier one media in many cases, when travel budgets are low and conferences are a dime a dozen. You can do your best to influence it, but “my way or the highway&# is a myth. Twenty cover stories? No chance unless you’re hosting the whole world at your event.

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Nearly 10 Reflections and Lessons from 2020

Dave Fleet

The stripping away of the majority of the experiences that nourish and sustain me mentally (travel, camping, exercise, etc.) Specifically: Control what you can control, influence what you can influence, and don’t sweat (or bank on) what’s out of your control. But here’s what I’ve got. #1: 1: Focus on experiences over things.

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Digital is facing a Trust Crisis

Dave Fleet

These will have a big impact on our ability to reach and influence audiences in the coming years. Not only is it hard – perhaps impossible – to keep up with relentless misinformation, but fake news travels faster and farther than the truth ( six times faster, it turns out ). Brands need to build trust into their digital communications.

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