The Realtime Report

JULY 30, 2021

1 In 3 Social Media Users Say Influencers Are Strong Advocates For Addiction Awareness. 1 in 5 say influencer posts promoting addiction awareness should be accompanied by links to medically approved sources on the topic. 3/4 of parents would stop their child from following an influencer who glamorizes substance abuse.

Influencer 172

Influencer Social Media Survey Policies 172

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer 104

Influencer Marketing Collaboration ROI 104

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s not just a trend—it’s a proven strategy. It’s time for B2B brands to embrace the power of influencers.

B2B 116

B2B Influencer Brands Marketing 116

Proactive Report

OCTOBER 30, 2023

These PR and marketing trends can help you thrive in 2024. In the past it has taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a guesstimate of what this audience cares about. If you need assistance incorporating these trends into your 2024 planning, give us a call.

Trends 72

Trends Marketing Wikipedia Survey 72

Social Media Strategies Summit

APRIL 11, 2024

More importantly, it requires understanding the latest trends, especially considering a super-short trend cycle and an even shorter audience attention span. After all, the format was rated as the most effective type of content by 45% of marketers in Semrush’s latest State of Content Marketing Survey. Source: tiktok.com 8.

Social Media 225

Social Media Tips Marketing UGC 225

Bill Hartzer

OCTOBER 10, 2023

The survey, conducted under the theme ‘My Lifestyle,’ unveils a concerning trend, with 74% of young Arabs admitting to struggling to disconnect from social media. When asked which field they would prefer to achieve fame in, the highest percentage (13%) expressed a desire to be known as “social media influencers.”

Social Media 164

Social Media Survey Sample Samples 164

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 billion worldwide in 2023 The influencer marketing industry was worth just $1.7

Statistics 125

Statistics Influencer Strategy Marketing 125

Webbiquity SMM

DECEMBER 12, 2018

Here are five of the most important trends to watch in the coming year (your competitors will!). These have been fairly popular on YouTube for a long time, and now this trend moved on to other social media, such as Facebook and Instagram—to the extent that many platforms these days notify us when this or that person of interest goes live.

Trends 166

Trends Marketing Influencer B2B 166

Social Media Strategies Summit

APRIL 22, 2019

While we may not have a crystal ball, we can already start to see what the big trends in social media will be. Here are our top 10 trends for 2019. Social Media Trends of 2019 #1. This is a trend that has been moving in a consistently upward direction since 2013. Employee Advocacy as the New Influencer.

Trends 143

Trends Social Media Instagram Influencer 143

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. This trend is expected to continue into 2024. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. Influencers offer a powerful channel to achieve this. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

NOVEMBER 30, 2021

It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Types of ecommerce trends to watch for. Social commerce trends. According to a recent survey , 55.5%

Trends 143

Trends Conversation Instagram Influencer 143

Forbes Social Media

APRIL 5, 2020

Social media influencers have power in the marketplace at any given time, directing attention and smiling on chosen products, brands, experiences, etc.

Influencer 70

Influencer Survey Social Media Trends 70

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Current and emerging YouTube trends. But like on all social networks, trends on YouTube come and go. Brand bringing this trend to life: Spotify.

YouTube 137

YouTube Trends Strategy Content 137

Ignite Social Media

AUGUST 30, 2019

With the ever-changing landscape of social media, it can be difficult to stay up to date with the latest social media trends and news. We’re going to cover off on the top three social media trends and news of August. Industry Insights : This section includes insights, trends, and research on the LinkedIn marketing landscape.

Trends 84

Trends Aggregator LinkedIn Influencer 84

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Is the influencer partnership driving more brand mentions and positive sentiment online?

Brands 107

Brands How To Sentiment Metrics 107

Firebelly

DECEMBER 16, 2013

In a marketing and public relations world that is constantly evolving, it is imperative to keep up with the latest terms, lingo and vocabulary associated with the current trends. Influencer Marketing is turning out to be one of those terms that people should pay attention to, especially from a social media standpoint.

Influencer 233

Influencer Marketing Authentication Survey 233

Ignite Social Media

JULY 10, 2019

Instagram is expanding their shopping functionality via creators/influencers. Influencers and creators have been doing this for years, and now the process will be much more seamless for their fans to buy from their posts. Now that we are halfway through 2019, take a look at your social strategy and the trends we touched on above.

Trends 128

Trends Social Media Groups Groups 128

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Influencer 111

Influencer Marketing Survey Campaign 111

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. Understanding influencer marketing and micro-influencers.

Influencer 75

Influencer Strategy Marketing Survey 75

Ignite Social Media

JANUARY 30, 2017

Influencer content reportedly grabs one-fifth of our time spent consuming media, and a YouTube influencer makes $4,000 in just 90 minutes. A Whopping 19% of Total Media Consumption Now Goes to Influencers. At least according to a consumer survey released by a UK-based PR firm. Think again!

Influencer 60

Influencer Survey YouTube Trends 60

Webbiquity SMM

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Download the full 80-page report to get all of the details.

Research 257

Research Report Social Media CPM 257

Sherrilynne Starkie

APRIL 13, 2018

This is the main finding of a survey of more than 1,000 public relations leaders and students worldwide conducted by the Center for Public Relations at the USC Annenberg School for Communication and Journalism. Forty-two percent of PR professionals believe the trend toward “branded content” is a potential ethical issue.

News 230

News Survey Journal Influencer 230

Pixlee

DECEMBER 15, 2020

It’s estimated that Gen Z spends an average of five hours or more a day using their smartphones — leaving ample time for brands to influence this cutting-edge generation. 56% of Gen Zers who were surveyed reported they had not grocery shopped online in the last 30 days. Retail Trends. Food & Spending.

Trends 67

Trends Retail Marketing Survey 67

The Realtime Report

OCTOBER 3, 2012

The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. In general, CMOs surveyed expressed a high opinion about the value of social data. ” Nearly 9 in 10 (89%) say social data has influenced their decisions. .”

Bazaarvoice 184

Bazaarvoice Data Influencer Survey 184

Pam Moore

DECEMBER 7, 2017

2018 content marketing trends, statistics and predictions. 2018 Content Marketing Trends and Statistics You Should Know… . 58% brand marketers and PR professionals surveyed do not have a good sense of what people do after they consume their brand content (Cision). 2018 Content Marketing Statistics and Trends.

Template 167

Template Templates Trends Content 167

Pixlee

JANUARY 23, 2018

Influencer marketing is holding steady as an important element of any serious marketing strategy. As it continues to evolve, let’s take a look at some of the emerging trends and challenges that are shaping it. Emerging Trends. In fact, 59% of marketers intend to increase their influencer marketing budget in the next year.

Influencer 41

Influencer Trends Marketing Authentication 41

Ignite Social Media

MAY 26, 2022

Keep Up with the Latest ‘Relevant’ Platforms and Trends. Make sure to stay up to date with the latest platforms and trends. It’s true that sometimes it can be tempting to put out quick-win pieces that take advantage of trends. Video content has been one of the breakout trends in the marketing world for the past decade.

Social Media 156

Social Media Strategy Marketing Influencer 156

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. When do they feel most compelled to make a purchase?

Social Media 110

Social Media Strategy Exercises Retail 110

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Recently, platforms have been dominated by short-form content centered around trending audio.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 108

Sentiment Banking Patterns Hotels 108

yMarketingMatters

JANUARY 19, 2012

So here are my 8 marketing trends to implement in your 2012 marketing plan. I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. Trend #1 – Humanize Your Business! Trend #2 – Know Your Target Customer!

Trends 279

Trends Marketing Mobile Wireless 279

Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. For most, it’s the latter. Consumer Trust.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 129

Marketing How To Sample Samples 129

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. And this trend is likely to continue. Is it a trend you should join in on? Then, dig in further.

Examples 119

Examples Social Media Sentiment Influencer 119

Social Media Strategies Summit

NOVEMBER 7, 2018

Social media platform decisions should align with goals and trends both within your organization and industry-wide. Below, we take a look at the overall direction of social media and how four emerging platforms address those trends. Trend #1: Focus on Generation Z. Trend #2: The Rise of Messaging.

Platform 272

Platform Social Media Influencer Trends 272

Pixlee

OCTOBER 18, 2021

These five simple tricks for using influencer marketing can work even if your influencer strategy is brand new – and can help boost your influencer marketing efforts beyond the hottest shopping days of the year. Tap Micro-Influencers to Tease Sales. Moreover, influencers can also post Instagram Shoppable Posts. .

Influencer 52

Influencer Discount Upcoming Affiliate marketing 52

Proactive Report

DECEMBER 9, 2022

These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them. One for the most exciting tools available to PR and marketing pros is audience analytics and tracking.

Analytics 98

Analytics Survey Analysis Hashtag 98