Sherrilynne Starkie

DECEMBER 13, 2019

Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable. News media has become less of a focus, and owned media and influencers are at the fore.

Social Media 195

Social Media Skills Survey ROI 195

Sherrilynne Starkie

APRIL 13, 2018

This is the main finding of a survey of more than 1,000 public relations leaders and students worldwide conducted by the Center for Public Relations at the USC Annenberg School for Communication and Journalism. Even more, 52 per cent, are concerned about the practice of paying influencers to create promotional. Fighting fake news.

News 230

News Survey Journal Influencer 230

Sherrilynne Starkie

AUGUST 29, 2018

A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. An Interactive Advertising Bureau (IAB) survey earlier this year found that podcast revenues topped $314 million in 2017, an 86 percent increase from 2016.

Content 170

Content Nielsen Marketing Badge 170

Sherrilynne Starkie

MARCH 11, 2013

Unlike other forms of research such as surveys and interviews, focus groups allow for complex answers and in-depth exploration of the reasons for the group’s preferences or feelings. Groups would represent fans, sponsors, partners and other community influencers.

Sports 281

Sports Brands Focus Group Microsoft 281

Sherrilynne Starkie

JANUARY 8, 2018

Writing A foundational skill required to convey ideas, persuade and build influence. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

JULY 3, 2018

It was hard to understand what the corporate objectives were which, of course, would influence how the marketing and communications goals and objectives would be set. And then there’s other ways to survey people through social media or from your own list. Communicators were kind of cut off or not always invited in.

Policies 231

Policies Project Metrics Sentiment 231