Search Drives the Purchase, Social Influences it… A Little
Direct Marketing Observations
MAY 16, 2011
The results from the survey/study revealed the following. Relying on one piece of info, i.e. a recommendation from Twitter or Facebook isn’t enough for today’s savvy online customer. We start with search, we add social in there and then we finish with search. What does this really mean?
Let's personalize your content