Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

MARCH 2, 2016

They may be well-respected and powerful women who are changing the world economically, socially or politically. They may be the women who have influenced your career, or they may be women you know on a more personal level … like your own mom who tirelessly cared for you your entire life. All of these women deserve to be celebrated!

Consultant 100

Consultant Social Networking Hosting Energy 100

Waxing UnLyrical

MARCH 2, 2016

They may be well-respected and powerful women who are changing the world economically, socially or politically. They may be the women who have influenced your career, or they may be women you know on a more personal level … like your own mom who tirelessly cared for you your entire life. All of these women deserve to be celebrated!

Consultant 0

Consultant Social Networking Hosting Energy 0

Waxing UnLyrical

MARCH 26, 2012

Since we didn’t need to focus on promoting the campaign in social networks per se, but were focused on blogger outreach, we did a ton of research. And it takes time to look at the data you have, even if it’s limited, to figure those out. So start doing this as soon as you can. The background work and outreach.

Case Study 256

Case Study Blogger Study Campaign 256

Waxing UnLyrical

JULY 31, 2015

The reason social advertising is becoming so successful is that people are consuming and sharing content, significantly via mobile devices, and significantly via social networks, now more than ever before. Internal advocates : are you ignoring this key stakeholder group because you think they don’t wield influence?

Content 100

Content Consultant Mobile News 100

Waxing UnLyrical

JULY 10, 2013

” With the increasing use of social media platforms like Twitter and Facebook, communications professionals like us can also explore pitching stories to the media on Twitter in 140 characters , right? However, PR agencies in India are still not ready to manage an increasing shift towards online influencers aka digital journalists.

Twitter 222

Twitter Press Release Social Media Industry 222

Waxing UnLyrical

AUGUST 10, 2016

Candid photos from your community or brand influencers resonate more with consumers than glossy, photoshopped ads because they feel real. On the surface, it looks like the latest social networks that focus on visual content – Instagram and Snapchat – can be harder to track. Visual content is highly measurable.

Content 100

Content UGC Loyalty Hotels 100

Waxing UnLyrical

AUGUST 26, 2011

(If you’re plugged into the IABC/DC Metro network, that doesn’t count.) How many of you, who are active in social media and are business communicators yourselves know who she is? Her blog isn’t fancy. She has only recently started getting active on Twitter.

Film 227

Film Klout Policies Reputation 227

Waxing UnLyrical

AUGUST 10, 2011

Internship: Practical training and experience in the workplace is not only the best way to put theory to practice working with senior practitioners and find out which parts or sectors of the industry you enjoy, but also the perfect opportunity to begin building your professional network and knowledge.

Skills 188

Skills Communities Issues Education 188

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. The other types of Stories worth mentioning, in decreasing order, are influencer takeover, live events, how-to guides, fan content, contests and others. On the other hand, 22% of companies choose to feature an inside look.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

MAY 31, 2018

Live streaming is definitely one “shiny new thing” people are interested in, but influencer marketing is also on the rise. But the Federal Trade Commission (FTC) requires strict adherence to disclosure requirements for brands and influencers engaged in this kind of sponsored relationship. Problem #4: Influencers don’t always disclose!

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

DECEMBER 9, 2015

A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The tool helps reduce the time and effort it takes to connect with your followers and influencers.

Social Media 100

Social Media Tweetdeck Strategy Airlines 100

Waxing UnLyrical

MAY 22, 2015

These were some of the key findings of D S Simon’s 14th Media Influencers Report (you’ll need to give them your email address if you want a copy; the report is free and they sent me one for this review); this is a pretty good summary from PRWeek. Digital media journalists are watching, [which] creates communication opportunities.”

Review 100

Review Report Content Consultant 100

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

APRIL 2, 2016

So, as the social media landscape – and the economic landscape of the country – changed, AmEx’s efforts kept pace. They broadened the scope of their efforts, they changed them up as social networks ebbed and flowed … but they didn’t give up. And when you do it well, it works wonders.

Strategy 100

Strategy Case Study Collaboration Communities 100