Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social. Shop locally and prefer hand-made and authenticity to mass production. They text instead of using voicemail or email.

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Janet Fouts

JANUARY 27, 2011

It used to be this would return a list of scholarly papers, some nasty pictures of you at a bachelor party, a random smattering of form posts about cupcakes or software and possibly your connections on some social networks. disclosure: I’m listed as a Klout influencer and have received Klout perks.) Peer Index.

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Janet Fouts

MARCH 16, 2014

Equally, if you expect it to stand alone without the support of the people in your social networks you may as well rent a billboard in the desert. If you create scads of content and expect people to flock to your brand out of nowhere you’re nuts. Where do we get content? You write about the passion that makes your company great.

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Janet Fouts

MAY 30, 2012

Some companies are using Google+ for that reason and others understand that Google+ users do indeed represent their target market and those who influence the target market. The traffic we get from Google+ also sticks longer than other social media referrals. Search Marketers must know the details to properly advise clients.

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Janet Fouts

JANUARY 19, 2012

So you might think my position would be that Google+ is the be-all end-all social media network for business and people should be pitching their blogs and Facebook pages out the window in favor of Google+. Where are the influencers and groundbreaking technologists? And there you’d be mistaken. Here’s the thing.

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Janet Fouts

NOVEMBER 17, 2011

How can you find the influencers on topics you want to discuss and get them to share your message with their network? Just like other social networks, what gets shared the most is still videos photos and jokes. So how can you measure how effective your Google+ engagement is?

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Janet Fouts

OCTOBER 11, 2011

For a brand in particular watching how a retweet spreads can help identify influencers to help support the brand and it’s initiatives. If you get re tweeted a lot you’re probably building your social network pretty fast. If one tweet launches a thousand retweets, wouldn’t you want to know that original tweeter?

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Janet Fouts

DECEMBER 23, 2013

I don’t care what social network you’re on actually, or who you are, if you wouldn’t say it to a crowd in Times Square with your Mom in the audience, just don’t say it, unless you want a call from Mom. . Don’t ever post under the influence. Cindy (@JustCindeh) December 21, 2013. Of anything.

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Janet Fouts

FEBRUARY 20, 2012

When you find an influencer you are impressed with invite them to collaborate on a board. This will allow you to invite influencers in your area of interest, people who have a complementary viewpoint, etc. Reciprocation is the core of social interaction. Collaborate. Go see who the people are who like or re-pin your posts.

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