Remove influence

Dave Fleet

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The Power of Prebunking: Managing Disinformation in the Social Media Age

Dave Fleet

One of the main reasons for this shift in approach is the fact that disinformation is often designed to go viral, and can spread rapidly through social networks. Debunking misinformation does not always nullify its effects (known as the continued influence effect). Problems with debunking.

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57 Social Media Policy Examples and Resources

Dave Fleet

Policy on Staff Use of Social Media. Use of social networking, microblogs and other third party websites. Social Media Guidelines. Social Media Policy. Social Computing Guidelines. Social Media Guidelines. Social Media Policy Procedures and Social Network Policy Procedures.

Policies 419
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HOW TO: Read 26 Books A Year

Dave Fleet

The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt. Influence: The Psychology Of Persuasion , by Robert Cialdini. Persuasion: The art of influencing people by James Borg — read my review here. Feeding Frenzy by John Harmon — read my review here.

How To 414
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Digital is facing a Trust Crisis

Dave Fleet

While social media usage surged over the last six months during the pandemic, and people continue to use it as a news source , there is an ever-widening trust gap between the number of people using social media and their trust in what they see on those platforms. Brands need to build trust into their digital communications.

Privacy 397
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The risk of building your social media house on someone else’s land

Dave Fleet

This is a lesson that industry veterans learned back in the early days of social, when social networks would regularly make changes that caused seismic shifts for brands, and one that Christopher S. Penn reminded me of in his latest newsletter ( which is always excellent and worth subscribing to ).