Adam Cohen

JUNE 8, 2010

Effective businesses manage all customer touchpoints – every customer interaction is a chance to impact the experience, whether it’s an ad, a product purchase, a customer service call, talking in the store with an associate, or replying to a post in a social network. In some cases, they magnify each other.

Social Media 236

Social Media Paid Search comScore Posterous 236

Adam Cohen

JULY 12, 2010

How is our market share today vs. a year ago, and how will a new program help influence that? Talking to customers in these markets in social channels increases the need to understand the market overall and correlate initiatives to marketing directives. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

JULY 16, 2010

No way I’m going to share how brilliant sharing behind the scenes is, nor how I really think it’s brilliant to mix who they reply to between influencers and “normal people&# who barely have any followers. &# since I’m sure people never ask that about TV commercials the day they first air.

Badge 201

Badge Disqus Web 2.0 Retail 201