Small Business Mavericks

MARCH 25, 2012

The first measures social media interaction whilst the second measures page load speeds. This could indicate a page coding error, or a heavy graphics influence that may need looking into. The second tool looks at social media engagement. Google have added two new features to their Analytics tool.

Analytics 161

Analytics Sites Google Influencer 161

Small Business Mavericks

OCTOBER 15, 2013

If you’re familiar with Klout, then you know they have a score that allegedly measures your social influence. You could call that social authority, but I wouldn’t claim that you can put a number on it. In a nutshell, social authority is your measure of influence in social media and beyond.

Klout 101

Klout Social Networking Influencer Social Media 101

Small Business Mavericks

SEPTEMBER 5, 2012

Klout bills itself as a social media influence metric, but until now it was largely limited in how it measured influence. Recently – like, within the last month – they’ve expanded how to measure influence to include Wikipedia entries, LinkedIn titles, and +K. I actually rather like this idea.

Klout 101

Klout Wikipedia Tumblr Foursquare 101

Small Business Mavericks

MARCH 6, 2012

You are not competing with just your business competitors – you are also competing with those looking to make a quick buck through Adsense or affiliate marketing sites, and mom and dad blogs that often attract good search placements and social media attention. You need to have a social media presence, and you need to be active.

Cost 173

Cost Strategy Forums Compete 173

Small Business Mavericks

JULY 21, 2011

Even if you don’t use Klout but are active in social media, you might have heard the term. But why does a social media marketer’s true reach often measure lower than their own follower count? In a word, your true reach is the measure of your effectiveness within your social circle.

Klout 161

Klout Metrics Social Media Activities 161

Small Business Mavericks

JANUARY 16, 2013

Social media is good for more than just marketing or schmoozing. Google will notify you when those keywords are mentioned online – in a blog post, on a website, in social media, or wherever. Klout is an influence monitor. TweetDeck and HootSuite are social media management tools. Google Reader.

Tweetdeck 101

Tweetdeck Klout Google Reader HootSuite 101

Small Business Mavericks

SEPTEMBER 26, 2014

Facebook talks about trending topics and their influence on news feed rank — August 2014. Social media marketing is a constantly fluctuating adventure, isn’t it? Social Media facebook facebook news feed rank Facebook pages organic reach' Thanks, Chris Crum, for putting all that work into this!

Facebook 111

Facebook Feed Feedly Organization 111

Small Business Mavericks

JANUARY 4, 2016

Social media – There is a lot to social media than simply sharing links. Your presence on social media is itself a branding activity and you should think of it as such. Consider whether you should set up social media accounts in your company’s name or in your own name.

Brands 70

Brands Engineering Social Media Company 70

Small Business Mavericks

MARCH 31, 2011

The most interesting difference between traditional TV and Web TV is that the audience can influence the story line as it develops. Consider: Fans that watch Web shows have the ability to write comments that provide immediate influence on the plot of a series. And, actually, I agree. You must be logged in to post a comment.

Case Study 98

Case Study Press Release Small Business Adwords 98

Small Business Mavericks

JUNE 13, 2012

Well, one of the things that has changed about Google in the last year is a strong emphasis on a social media service called Google+. In the first month of its existence Google+ became the fastest growing social media website ever. That’s a lot of change. Or Google Plus.

Google 170

Google Engineering Reputation SEO 170

Small Business Mavericks

DECEMBER 19, 2013

There are various ways to influence your Author Rank as well as your page and domain authority. Beyond that, you should also focus on creating quality content, promoting it through social media and other relevant online channels, building your brand, and establishing relationships with key influencers in your niche.

SEO 98

SEO Reputation Energy Influencer 98

Small Business Mavericks

FEBRUARY 20, 2014

And I realize there are only so many hours in a day and so many hours in a week for producing great content, but this could be a golden opportunity for LinkedIn influencers. Blogging for Small Business B2B marketing blogging LinkedIn Social Media'

Publishing 98

Publishing LinkedIn B2B Overview 98

Small Business Mavericks

MARCH 30, 2011

People are buying on their phones, reading blogs on their phones, and updating their social media on their phones. Facebook and Twitter – If you thought social media was a trend that would go away, you’d better face it. They’ll be major influences to online marketing for a long time.

Trends 156

Trends Case Study Press Release Marketing 156

Small Business Mavericks

APRIL 25, 2012

There are also seasonal factors that could influence that conversion rate, even so, if you take the industry standard of 5% (converting into sales), what are you doing with the other 95% of visitors? Newsletter subscriptions, social media connections, and social media sharing are just three of those options.

Newsletter 101

Newsletter Survey Engineering Influencer 101

Small Business Mavericks

SEPTEMBER 23, 2013

Create a string of memes and share them on social media. Write a controversial post and send the link to the top influencers in your niche. Keep it short, but at the end you can include the URL to your website. E-mail your friends and ask them to invite their friends to read your blog.

scribd 101

scribd Creative Commons Meme Flickr 101

Small Business Mavericks

MAY 1, 2012

Consider these factors that influence Google search rankings: Page speed – if your website is slow to load, there is in effect a double penalty. Social – it’s time to think social and add social media buttons to your web pages. Do these issues really matter?

SEO 93

SEO Compete Policies Google 93

Small Business Mavericks

JANUARY 6, 2012

As others come to the site, they will read the reviews and will be influenced by what they read. Between reviews and social media sites, your on line presence will grow and so will sales. The way it works is that if you put your website on other sites for review, consumers will be able to review your site and make comments.

Review 93

Review Sites Advertising Influencer 93

Small Business Mavericks

OCTOBER 1, 2012

For marketers, this new Bing Klout combo could be a new way to find influencers. But I think Klout will have to get better at measuring social influence. The downside is a lack of consistency in the results. If Bing can make the results more consistent and helpful, then maybe they can change people’s minds about Klout.

Klout 98

Klout Team Influencer Features 98

Small Business Mavericks

MAY 29, 2012

More interesting is the fact that their ‘local’ sphere of influence has grown. Spend some time promoting your website both offline and through the online social media channels, and you’ll be surprised at the response. That’s a domain name, hosting, a decent web site and blog thrown in.

Domain Name 101

Domain Name Compete Small Business Cost 101

Small Business Mavericks

JULY 23, 2014

People who read blogs have a lot of power — the power of influence. Sure, our guesses are based on data, but that data still isn’t like an actual conversation and it has far less influence than a person’s thoughtful input. How different do you think the blogs you read would be if there were no comments?

Comments 93

Comments Focus Group Small Business Notification 93

Small Business Mavericks

MAY 3, 2012

WebProNews has published an infographic (created by TastyPlacement) that clearly demonstrated the effect that social media marketing has on a websites Google search results placement. What is interesting, although not surprising, is that Google’s own social media tools clearly delivered significant gains.

SEO 105

SEO Comparison Small Business Google 105