Direct Marketing Observations

JANUARY 18, 2011

Except maybe in the social media world. The thinking is well illustrated by David Armano with his depiction of influencer ripples. It’s why companies are so hot on the influencer thingright now-find the influencer and get eyeballs and sell product. I think it’s good to have a variety of thought.

Influencer 221

Influencer Jive Wikipedia Engineering 221

Direct Marketing Observations

NOVEMBER 10, 2011

Businesses are starting to realize and understand that social provides or could provide another way to extend brand identity and establish a better connection to internal and external communities. Social is enhancing personalized interactions. Companies shouldn’t be forced into a proactive approach to anything.

Social Media 168

Social Media Reputation Policies Influencer 168

Direct Marketing Observations

NOVEMBER 24, 2010

What’s right in social media? As much as some people are apt to point out the #FAILS in social media, this was the big win of 2010. What’s wrong with social media? The semantics of social media education. The barriers in social media are not so high that it is an exclusive club.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

JULY 8, 2010

I guess this is the week of Influence. Take the Fast Company Influence Project -talk about a sh@#! For the moment, brands like Fast Company need to think long and hard before redefining what influence means. Influence is based on trust and targeted connections, not ego and self-adulation. This isn’t influence.

Influencer 138

Influencer Project Meme Metrics 138

Direct Marketing Observations

JUNE 7, 2011

My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster today titled, The Uneasy Relationship between Twitter and Social Media Measurement and I knew exactly where he was going with it. If the answer is yes, this troubles me.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Direct Marketing Observations

MARCH 18, 2015

So much so, that it seems that not a year goes by now where I either hear or read about how social media doesn’t work or is useless or is dying. If anything, social media might be the Benjamin Button of digital these days. Can you represent your brand via social without sounding like a novice? But I digress.

Social Media 100

Social Media Marketing Discount Engagement 100

Direct Marketing Observations

AUGUST 11, 2010

Tags: social media influence blogs marc meyer social media Social Networks YouTube.

Social Media 194

Social Media Training Social Networking YouTube 194

Direct Marketing Observations

FEBRUARY 18, 2011

I can’t believe I’m going to weigh in on this, but I saw a tweet from a notable social media analytics consultant in which the following was stated for the umteenth time. Popularity does not equal influence… I immediately thought, “Could Justin Bieber and Lady Gaga sell product&# ? in·flu·ence. ??n

Social Media 168

Social Media Influencer Sports Buy 168

Direct Marketing Observations

MARCH 9, 2010

My last few posts have been about the darker side of social media and thus I wanted to clear something up. I am the biggest champion of social media that you will find and here’s why. The confluence of PR and social media ain’t no coincidence. I can help you, I know a few good people there.

Social Media 196

Social Media Meeting Social Networking Conference 196

Direct Marketing Observations

JUNE 17, 2010

According to ESPN the Indians have established a 10-seat section in left field for bloggers and social media users in an effort to engage fans and further the Indians’ brand in the social media space. It’s called the Tribe Social Deck. Hmmm… I think I like the idea. This could be a problem.

Social Media 166

Social Media Sports Policies Press Release 166

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. In a sense, if you are new , you are a little late.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

AUGUST 27, 2010

I was recently directed by Tom Martin to read an updated post by Rohit Bhargava on Social Media Optimization and while it did get me thinking again about something I had not given much thought to in a while, it, like many other blog posts, opens up another footlocker of thoughts. SEO and Social Media are inextricably joined at the hip.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

OCTOBER 13, 2010

But I also like to measure the collective efforts of both large companies and small when it comes to social media and social media marketing as well, and how it all plays out into today’s economy and how it utlimately affects you, the consumer. It’s not always about ROI, I’m sorry. What have you seen?

Social Media 159

Social Media ROI SEO Mobile 159

Direct Marketing Observations

MAY 3, 2010

To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. Kyle Lacy is the head of Brandswag and a highly sought after social media practioner for businesses. Jake McKee 90-9-1.com.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

MAY 16, 2011

The impact that search and social media have on a consumer’s purchase has never been disputed. Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion. I have always maintained that they were always joined at the hip.

comScore 182

comScore Influencer Survey Study 182

Direct Marketing Observations

DECEMBER 14, 2010

In social networks and social media, every time we join a new shiny network, or register for something online, we give up a little piece of our privacy, like a sculptor chipping away at a piece of marble. Sometimes knowingly, sometimes not, we’re giving up who we are to marketers and brands.

Social Media 166

Social Media Privacy Foursquare Policies 166

Direct Marketing Observations

JANUARY 11, 2010

Everyone’s talking about integrating social media into our everyday business. Whether you have a small local business or are a global enterprise, everyone is interested in the best way to incorporate social media practices in some way to solve their business challenges. via hashtagsocialmedia.com.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

MARCH 21, 2013

Now, let’s fast forward to an article that Jay Baer wrote in which he states that online influencer outreach is overrated: I’m not suggesting that influencer outreach is useless or should be abandoned. But, it’s not magic beans.

Wikipedia 208

Wikipedia ROI Influencer Social Media 208

Direct Marketing Observations

JANUARY 26, 2011

The authority figure exudes a sense of influence and trust and the people that are like you, can be influenced, and your trust in them is diminishing. Consumers trust search results when doing research on a company and not social media. Look where social media sits! Why is that? Does this surprise you?

Influencer 173

Influencer Research Social Media Company 173

Direct Marketing Observations

DECEMBER 16, 2016

Influencers? When did influenceing the influencers become a thing? What are we using social media for? iot) + (streaming) x (mobile) figure out delivery. Humanize the strategy. what gets shared? There’s content, and then there’s our content. What works? who is the competition?

Pluck 100

Pluck Crowdsourcing Analytics Mobile 100

Direct Marketing Observations

JANUARY 17, 2012

It really depends on what type of social media consumer or influencer you want to be, how you want to move the needle and who wins in the competition for your attention and time. Even though the reality might be that you’re just going through the motions of participation, because it’s… work stuff.

Social Networking 170

Social Networking Exercises Influencer Issues 170

Direct Marketing Observations

MARCH 1, 2010

Last week I wrote about how I was rethinking the whole influencer thing and I wanted to explain what I meant. Because of the nature of today’s media and how it is packaged and produced, there has never been a larger premium placed on popularity. So how does one build a solid reputation in the social media world?

Reputation 164

Reputation Social Media Resources Influencer 164

Direct Marketing Observations

NOVEMBER 4, 2011

Look at a Starbucks , who became early on, the darlings of social media and engagement because of the fact they grew to a million Twitter followers rather quickly. It just happened, but tons of pundits/people and social media consultants were looking at that million follower mark as social nirvana. A massive push?

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

JUNE 21, 2010

He is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. Steve is the blogger in residence at MyVenturePad.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

MARCH 10, 2011

The space I’m referring to specifically is the digital/social media, online marketing space. It was the power of social to me on a very small but large scale all wrapped into one. Moment Number Two: I initially got into social media because of my SEO background. Truly the power of social. Stay tuned!

Embedding 174

Embedding SEO Apple Template 174

Direct Marketing Observations

NOVEMBER 2, 2010

I want to influence the direction of the next product, not as a shareholder, but as a product user and Lord help if my product breaks down before I think is reasonbly expected. Tags: customer service social media accenture interactive chris carfi jason breed the social customer. So how do you handle this?

B2B 199

B2B Patterns Comparison Compete 199

Direct Marketing Observations

FEBRUARY 23, 2010

Now with peer reviews and endless product content the real-time web is heavily influencing consumer preferences that continue to change with increased velocity. Ken manages the social media duties for Ernst & Young where he develops these types of solutions for their respective clients. via hashtagsocialmedia.com.

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

SEPTEMBER 12, 2011

Excuse me while I say the following: If it wasn’t for social media, you wouldn’t be anywhere near where you are right now in your career. To put it more succinctly, social media has made a lot of you. You see, for a lot of us, and notice I said us , social media added that missing layer.

LinkedIn 173

LinkedIn Social Media Curation Social Networking 173

Direct Marketing Observations

FEBRUARY 15, 2010

Listening is the first step in social media (everyone says so). Frankly, I think everyone says that just to buy a little time before they have to really figure out what to do with social. I’m not going to get into the depths of all things social media monitoring because that would take all day.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

OCTOBER 6, 2014

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. My concerns with the wild west mentality of middle school and high school social media usage are fivefold. Social media extends the drama for students involved.

Back channel 228

Back channel Social Media Class Education 228

Direct Marketing Observations

APRIL 13, 2010

Effective social media programs? That’s the struggle of corporate social media marketers. There are tons of systems that help you listen and monitor , there are a lot of publishing tools that let you update multiple accounts and personas in the same dashboard, hundreds of social platforms and a few reporting tools.

Social Media 178

Social Media Sentiment Comparison System 178

Direct Marketing Observations

DECEMBER 3, 2010

So it starts with this resource: 100+ Upcoming Social Media & Tech Events. 2) Turn what people post in social media into compelling stories with Storify. 4) A ridiculously long Directory of Social Media Monitoring and Analysis Tools. Gaming the System: How Marketers Rig the Social Media Machine.

Sites 235

Sites Social Media Tools Storify 235

Direct Marketing Observations

OCTOBER 28, 2011

The new paradigm. Everyone has a voice. The new reality? Even a 12 year old has the power to make things happen, quickly. Everyone has the ability to create buzz. Everyone has the chance to tell a story. Everyone has the platform to have something go viral.

YouTube 159

YouTube Platform Facebook Influencer 159