Remove influence

Buzz Marketing for Technology

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Influencer Shminfluencer: The Truth Under the Covers

Buzz Marketing for Technology

Your CEO asked you to put together a list of influencers but you know the score- every famous person is inundated by such requests and you feel your product or service will be lost in the noise. And not all influential people are engaged in social media. So the ideal model might not work. You can then turn to your PR agency.

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Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. I draw a hard line between Influencers and Advocates. Email this to a friend?

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The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program. This webinar featured Eric T.

ROI 50
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Secrets of Social Media Marketing – a podcast with Paul Gillin

Buzz Marketing for Technology

Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. Popularity: 17% [ ? Share This.

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Changes in B2B Marketing — Mad Marketing TV Ep 13

Buzz Marketing for Technology

Influencer strategies and why they’re important. New social media tools for B2B marketers. Social data and what it means to B2B marketers. Paul delves into the development of an influencer strategy and what that means. Facebook’s IPO and what it means for marketers.

B2B 194
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How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?

ROI 100