Social Media - Social Media Informer

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

JANUARY 1, 2015

Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why. Think: After hearing about their previous experience, Akamai determined the influencer campaign fell flat because the influencers weren’t neighborhood influencers.

Case Study

Case Study Retail Study Eventful

Social Media Complainers – your new BFF's

Akamai Marketing

MARCH 31, 2011

The quicker the response, the happier the complainer and the more impressed the social media listeners are. Give them a private way to stay in touch (so they can voice their concerns to their new friend on the inside as opposed to using social media). What’s your social currency? But not really.

Social Media

Social Media Klout Policies Forums

On Alice in Wonderland and Social Media

Akamai Marketing

FEBRUARY 3, 2011

The White Rabbit was talking to her, but much of it was non-nonsensical, Alice was intrigued, so she began to follow the talking White Rabbit, until she found herself falling into an endless, cavernous rabbit hole, when she finally stopped falling, she found herself in another world.Wonderland, also known as Social Media.

Social Media

Social Media Klout Policies Consultant

Why engaging influencers is even more important given recent Twitter research

Akamai Marketing

JUNE 15, 2011

I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook.

Research

Research Twitter Influencer Engagement

A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

MARCH 24, 2011

THEN, I’m going to tell you why its relevant to social media. How does Kaizen relate to social media? have when beginning a social media program. If we’re honest with ourselves, the only reason businesses today don’t employ social media already is because they are afraid.

Social Media

Social Media Klout Policies Small Business

Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

JANUARY 1, 2015

Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event. The goals were to raise awareness of the app, establish an ongoing conversation on social media about bus usage and the app and encourage app downloads.

Case Study

Case Study Study Storify Products

5 metrics to track on Twitter

Akamai Marketing

JULY 28, 2011

Except, he has very little influence over that fan base. Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates. Increased brand value?

Metrics

Metrics Twitter Postrank Analytics

When does social media backscratching currency lose its value?

Akamai Marketing

MAY 25, 2011

are encouraging people to identify those they trust in the social sphere. Sites like Namesake and Connect.me What's more important, quality or quantity and how is it determined?

Social Media

Social Media Sites Conversation Influencer

Tool Tuesday: PostRank Analytics

Akamai Marketing

FEBRUARY 8, 2011

Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. While most of this isn’t a surprise if you are monitoring your social media efforts, it is helpful to see it so cleanly laid out and including other sources besides Twitter.

Postrank

Postrank Analytics Tools Klout

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review

Review Company Klout Policies

Creating A Movement That Matters

Akamai Marketing

MAY 7, 2015

Social Media Matters – But So Does Real Life. Social media isn’t where ideas are born, it’s where ideas are spread. Don’t be afraid to use your offline connections, whether they’re on social media or not, to help fuel your movement. Decide which is your most valuable resource.

Chemicals

Chemicals Startup Communities Discount

Klout – What’s it all About?

Akamai Marketing

APRIL 11, 2011

Over the last year most of the social mediari have been obsessed with finding influencers for their clients (you). Several services have popped up to help companies cut through the.

Klout

Klout Influencer Company Small Business

What's your social currency?

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Your currency is your social media VALUE.

Lurker

Lurker Klout Policies Metrics

Tool Tuesday: SocialOomph

Akamai Marketing

FEBRUARY 22, 2011

This is a discussion in social media circles today, and everyone has their opinion. What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Tools

Tools Klout Policies HootSuite

Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

APRIL 30, 2009

Social media has reached the masses. Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? What’s your social currency? Everyone is doing it. Ah, events. They just won’t go away, despite the trendiness of the web.

Eventful

Eventful Twitter Klout Marketing

Jack Welch supports events and their business uses.

Akamai Marketing

MARCH 9, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Eventful

Eventful Klout Tourism Policies

Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

Akamai Marketing

JUNE 28, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Mobile

Mobile Klout Policies Tourism

5 Often Untapped Strategies of Early Adopter Marketing

Akamai Marketing

MAY 19, 2015

Their the people who grab on to things first, they start trends and they are influencers in their respective communities. Early adopters like intrigue and creativity, they aren’t particularly attracted to social attention in a public way. Ah, the early adopter.

Strategy

Strategy Marketing Startup Apple

The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

MARCH 9, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Tourism

Tourism Eventful Klout Travel

The Wells Fargo Debacle.how to get around it

Akamai Marketing

FEBRUARY 11, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Klout

Klout Eventful Policies Hosting

5 things to measure in social media ROI

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing.

ROI

ROI Social Media CPC Cost

The Hard Questions of Social Media

Akamai Marketing

NOVEMBER 10, 2011

While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” Why Social Media? Every single time I meet a new client I ask “Why Social Media?”

Questions

Questions Social Media ROI Domain Name

Successful Blogging for Small and Medium Businesses

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Share and Enjoy: Tags: blog , social media , strategy 2 Comments Dania Posted March 29, 2011 at 7:00 PM Great information.

Press Release

Press Release Klout Technorati Postrank

What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

FEBRUARY 9, 2011

While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns. Marketers take note, services like TextMyFans allow you to integrate your social media with this increasing trend.

comScore

comScore Review Klout Marketing

Tool Tuesday: Qwitter

Akamai Marketing

MARCH 1, 2011

We should never sit on our laurels in social media. Share and Enjoy: Tags: social media , Tool , Twitter 4 Comments Kalin Dudley Posted March 18, 2011 at 5:40 PM Tara, This is an interesting subject as I was actually experiencing something from my personal twitter account last Friday. What’s your social currency?

Tools

Tools Klout Policies Tourism

What should business be doing with the new conversation websites?

Akamai Marketing

MAY 19, 2011

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format.

Conversation

Conversation Types Sites Questions

Klout and Kred – Social Influence Comparison

Akamai Marketing

JULY 2, 2012

Social influence measurement has been a hot topic again recently. I’ve been fairly vocal on this blog, in my training and with my clients about my wariness of measuring social influence. I still understand the value of measuring influence from the perspective of brands and analytics.

Klout

Klout Comparison Influencer Airlines

How Social Media is Changing Customer Service

Akamai Marketing

NOVEMBER 26, 2012

Stay Akamai: Employee Policy and Social Media – A Change. Social media is changing employee policy and customer service and not just because there are now new platforms for customer service. Social media is impacting something else: its getting harder and harder to silo your business departments.

Social Media

Social Media Policies Review Hotels

Social Media Informer

Akamai Marketing

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Social Media Complainers – your new BFF's

Trending Sources

On Alice in Wonderland and Social Media

Why engaging influencers is even more important given recent Twitter research

A Thousand Little Cuts of Social Media – A Kaizen Approach

Case Study and Lessons Learned: App Product Launch and Awareness

5 metrics to track on Twitter

When does social media backscratching currency lose its value?

Tool Tuesday: PostRank Analytics

Book Review Wednesday: Wikibrands: Reinventing your company in.

Creating A Movement That Matters

Klout – What’s it all About?

What's your social currency?

Tool Tuesday: SocialOomph

Twitter-ups the future of events, sponsorship and event marketing

Jack Welch supports events and their business uses.

Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

5 Often Untapped Strategies of Early Adopter Marketing

The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

The Wells Fargo Debacle.how to get around it

5 things to measure in social media ROI

The Hard Questions of Social Media

Successful Blogging for Small and Medium Businesses

What the ComScore Digital Year in Review means for small biz marketers

Tool Tuesday: Qwitter

What should business be doing with the new conversation websites?

Klout and Kred – Social Influence Comparison

How Social Media is Changing Customer Service

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