| |  Influence + Social Media |
| Page 1 of 40 | Previous | Next | FIREBELLY AUGUST 20, 2012  Social Media Influencers vs Brand Advocates: 5 Must-Reads How should you approach influencers and advocates on social media? INFLUENCERS VS BRAND ADVOCATES & WHY INFLUENCER OUTREACH IS OVERRATED. By Cara Fuggetta Many marketers are investing in Influencer outreach strategies in hopes that a known name can deliver their message to a vast audience. Why Online Influencer Outreach is Overrated and How to Fix It. | FRESHNETWORKS DECEMBER 3, 2010  Social media influencers 2010 – download the final report Following on from the success of our social media monitoring tools review earlier this year, we’ve been testing nine of the leading social media monitoring tools in order to assess how effective they are at identifying influencers. Download our social media influencers report 2010 to find out. | | | | | |
| UNSPOKEN APRIL 16, 2012 The Most Remarkable People on Social Media Today I’m back from my keynote speech for the American Marketing Association – West Michigan where I talked about Influence. In my speech I reinforced my blog assertions that popularity is not influence and influence is not popularity. But then I added a new twist when it comes to measurement: As marketers, we need to start focusing on measuring intent instead of just measuring online influence. believe it’s not just how popular somebody is online or how much influence they have, but whether they are intending to use that influence to effect change. | UNSPOKEN MAY 24, 2012 Who Are The Influencers and How DO We Find Them? In my last blog, “ Clout vs. Klout – Or the Real Meaning of Social Influence ,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers and how DO we find them?” ” Is there some way of identifying those people who are connected to a critical mass of easily influenced people? Digg Digg. | WAXING UNLYRICAL APRIL 27, 2011  Influence is Not a Number But if Klout is going to bill itself as “the standard for online influence,&# it’s got to do more than score people based on how frenetically active they are on Twitter and Facebook. I’ve written before about why Klout should not be a synonym for influence , and on influence in public relations and social media … so I’m sorry if I’m boring you. | CONVERSIONATION SEPTEMBER 11, 2011 The Ultimate Truth About Klout and Influence An analysis of Klout, the use of it and the concept of influence from the Klout and social network perspective. Opinion Social media marketing Eloqua influence Joe Fernandez K+ Klout Klout score PeerIndexLet me start by disappointing you. do not know the ultimate truth. just wanted to grab your attention. That’s what you do with a post title now and then. However, now that you’re [.]. | | | | | | | |
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DANNY BROWN | TUESDAY, JUNE 26, 2012  Social Influencers Are Dead – Long Live the Instigators
Social influence. Yep, social influence – and, by association, social influencers – are a hot potato and continue to divide opinion. On the one hand, you have the likes of Klout, Kred, PeerIndex and others allocating scores to you based on your perceived influence, according to their algorithms. And not one of the influence ranking platforms knows a single thing about my wife and her “ influence” However, it’s clear we’re looking at the wrong people. The real power online lies with the Instigators. MORE >> -
UNSPOKEN | WEDNESDAY, MAY 16, 2012 Clout vs. Klout – Or the Real Meaning of Social Influence
I've done some reading lately which has brought together and focused my theory of marketing through online influencers. Awareness Networks published a white paper entitled “3 Keys to Influence: Understanding and Leveraging Influence.” ” They report several strong reasons why marketers should seek social media influence: 90% of purchases are subject to social influence. So, the theory goes, if we identify the main social influencers, we should be able to effect change or motivate action. Digg Digg. MORE >> -
WAXING UNLYRICAL | FRIDAY, FEBRUARY 18, 2011  Why Klout Should Not Be A Synonym For Influence
Bloddy hell, we just can’t get away from “ influence,&# can we? There have been blog posts ad nauseam by online influencers (and I don’t mean to use that term in a belittling way, so please don’t anyone take it that way) on online tools such as Klout. If you use HootSuite to manage your social platforms, every time you click on someone’s profile, you’re hit in the face with their Klout score. And, then, yesterday’s Inc.com article on how to measure your brand’s online influence. How do you explain influence? MORE >> -
CREATIVE RAMBLINGS | TUESDAY, SEPTEMBER 25, 2012 The online influence trap…
“Hearing a message from a top-scoring ‘ influencer’ might make me read, or retweet a message – but seeing it repeated by five people I actually know, like and/or trust makes it law, regardless of the measured “ influence” of those people.” ” – Tom Webster Some believe that influence boils down to a Klout / Kred / PeerIndex [.] The online influence trap… was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Ramblings influence Klout Kred PeerIndex social media influence MORE >> -
MINDJUMPERS | THURSDAY, JUNE 28, 2012  Identifying, Understanding and Influencing Social Media Users [Infographic]
Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! Further, several cases (respectively based on both earned and paid media) were included in the report in order to demonstrate how successful management of a community contributes to the brand increasing its sales figures. But who is this social customer? Social media personas. Which type of social media persona are you? Similar Posts: Global Social Media Adoption In 2011 [White Paper]. MORE >> -
- Why Klout Doesn’t Measure True Influence WAXING UNLYRICAL | THURSDAY, JULY 19, 2012
- Social Media And Branding [Infographic] MINDJUMPERS | MONDAY, DECEMBER 19, 2011
- Brilliant Minds Behind Intel’s Social Media ~ @Ekaterina UNSPOKEN | SATURDAY, JUNE 16, 2012
- 52 Cool Facts About Social Media – 2012 Edition DANNY BROWN | WEDNESDAY, JUNE 6, 2012
- Interview with Social Media Influencer: Trey Pennington SOCIAL MEDIA CITIZENS | THURSDAY, MARCH 10, 2011
- Looking Beyond the Numbers of Social Media Influence JUGNOO | TUESDAY, AUGUST 14, 2012
- Paradox of Online Influence UNSPOKEN | MONDAY, JULY 16, 2012
- Old Media’s Influence Over Social Media THE RELATIONSHIP ECONOMY | TUESDAY, MARCH 6, 2012
- Am I Important? Finding Balance in Influence Score SPIN SUCKS | TUESDAY, SEPTEMBER 6, 2011
- 57 Social Media Policy Examples and Resources DAVE FLEET | MONDAY, JULY 26, 2010
- Influence through Social Media Marketing SOSHABLE | THURSDAY, JULY 12, 2012
- Which tool is best at finding social media influencers? FRESHNETWORKS | THURSDAY, NOVEMBER 25, 2010
- Why Relevance Trumps Influence in Every Type of Media (Not Just Social) VERY OFFICIAL BLOG | SUNDAY, JUNE 27, 2010
- Influencer Marketing: Facts and Miscomprehensions CONVERSIONATION | MONDAY, JUNE 13, 2011
- Debunking Popular Myths of Social Media DANNY BROWN | TUESDAY, JULY 19, 2011
- Influence Met Transparency with @Kred UNSPOKEN | SUNDAY, OCTOBER 2, 2011
- The State of Social Media Marketing 2012 JUGNOO | WEDNESDAY, SEPTEMBER 12, 2012
- 35 Great Social Media Infographics PAMORAMA | WEDNESDAY, MARCH 3, 2010
- How do social media monitoring tools find influencers? FRESHNETWORKS | TUESDAY, NOVEMBER 23, 2010
- What on earth IS influence? SCOTT GOULD | FRIDAY, FEBRUARY 18, 2011
- Social Media ROI: Check Before You Start CONVERSIONATION | SATURDAY, FEBRUARY 25, 2012
- Interview with Social Media Influencer: Tamara Littleton SOCIAL MEDIA CITIZENS | THURSDAY, JUNE 9, 2011
- Make Yourself An Influencer By Playing The Klout +K Game DANNY BROWN | SUNDAY, JUNE 26, 2011
- Scoring social media influence – what’s the story? FRESHNETWORKS | TUESDAY, AUGUST 21, 2012
- Under the Social Media Influence SOCIALIZED | FRIDAY, MARCH 19, 2010
- Social media and influence: Don’t forget the offline FRESHNETWORKS | WEDNESDAY, MARCH 21, 2012
- Jim Sterne on social media metrics: reach, influence, sentiment. SOCIAL MEDIA CITIZENS | WEDNESDAY, MARCH 10, 2010
- 11 Myths of Social Media Marketing WEBBIQUITY SMM | MONDAY, MAY 24, 2010
- Debunking Popular Myths of Social Media JUGNOO | TUESDAY, FEBRUARY 21, 2012
- A Blog is a Better Social Media Hub Than Twitter SOCIALIZED | FRIDAY, NOVEMBER 6, 2009
- Interview with Social Media Influencer: Tom H. C. Anderson SOCIAL MEDIA CITIZENS | THURSDAY, APRIL 21, 2011
- 9 Critical Questions to Ask When Hiring a Social Media Agency PUSHING SOCIAL | WEDNESDAY, AUGUST 29, 2012
- Eight Tools for Social Media Listening SPIN SUCKS | TUESDAY, OCTOBER 4, 2011
- How Twitter Amplifies a Customer Attack PAUL GILLIN | THURSDAY, AUGUST 9, 2012
- How Do You Measure Influence? PUSHING SOCIAL | TUESDAY, JANUARY 25, 2011
- 4 steps to finding social media influencers FRESHNETWORKS | FRIDAY, NOVEMBER 19, 2010
- How Social Media Has Changed Public Relations For Brands MINDJUMPERS | TUESDAY, JANUARY 3, 2012
- How to Get an Influencer's Attention TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, MARCH 24, 2010
- Hungry for Social Media Measurement Standards? PR AT SUNRISE | THURSDAY, JULY 12, 2012
- Does the online social influence of others matter to you? If you’re in business it should GEMMA WENT | MONDAY, DECEMBER 6, 2010
- Peer Index vs. Klout SPIN SUCKS | TUESDAY, MAY 17, 2011
- YOU Are The Influence UNSPOKEN | TUESDAY, APRIL 17, 2012
- Influencers and Social Media Experts LAUREL PAPWORTH | SATURDAY, JUNE 5, 2010
- Six Reasons Social Media Doesn’t Work SPIN SUCKS | TUESDAY, OCTOBER 25, 2011
- Social Media Strategies: Is Social Media Adoption The New Quality Standard Of Successful Company? SOCIAL MEDIA CITIZENS | SUNDAY, FEBRUARY 13, 2011
- Interview with a social media influencer: Joost de Valk SOCIAL MEDIA CITIZENS | SUNDAY, FEBRUARY 27, 2011
- 5 things to consider when engaging social media influencers online FRESHNETWORKS | MONDAY, NOVEMBER 29, 2010
- Influence And Power: The Delusion of The Social Klout Elite CONVERSIONATION | FRIDAY, SEPTEMBER 23, 2011
- Seven truths about online influence SOCIALFISH | MONDAY, APRIL 4, 2011
- Why There’s Nothing Wrong With Social Media Automation DANNY BROWN | FRIDAY, APRIL 8, 2011
- Faking it on Social Media: What are the Costs? SPIN SUCKS | TUESDAY, SEPTEMBER 18, 2012
- Measuring Social Media ROI PAMORAMA | MONDAY, DECEMBER 21, 2009
- How PR and Social Media Can Work Together WEBBIQUITY SMM | MONDAY, DECEMBER 6, 2010
- 79 Remarkable Social Media Marketing Facts and Statistics for 2012 WEBBIQUITY SMM | SATURDAY, AUGUST 18, 2012
- What is Your Social Media Page Saying about You? CONVERSTATIONS | WEDNESDAY, JULY 18, 2012
- Forbes Top 20 Women Social Media Influencers PAMORAMA | SUNDAY, APRIL 7, 2013
- What is a social media influencer? FRESHNETWORKS | THURSDAY, NOVEMBER 18, 2010
- No Bullshit Social Media Review JOSH S PETERS | MONDAY, DECEMBER 26, 2011
- 20 Social Media Trends for Business in 2011 DAVE FLEET | THURSDAY, JANUARY 27, 2011
- Five Ways to Create a Social Media Audit SPIN SUCKS | MONDAY, APRIL 18, 2011
- 14 step bare-bones guide to influencer outreach JANET FOUTS | MONDAY, OCTOBER 29, 2012
- Social Media Gone Mobile MINDJUMPERS | THURSDAY, JULY 5, 2012
- Best Social Media Stats, Facts and Marketing Research of 2010 WEBBIQUITY SMM | MONDAY, JANUARY 17, 2011
- Eight Social Media Trends for 2012 SPIN SUCKS | MONDAY, NOVEMBER 28, 2011
- Why engaging influencers is even more important given recent Twitter research AKAMAI MARKETING | WEDNESDAY, JUNE 15, 2011
- 10 Tools for Measuring Your Social Media Influence PAMORAMA | SUNDAY, AUGUST 14, 2011
- The Social Media ROI Debate WEBBIQUITY SMM | MONDAY, AUGUST 23, 2010
- Return On Influence Can Return From Whence It Came DAVE FLEET | WEDNESDAY, OCTOBER 5, 2011
- Social Media Strategy from A to Z » Techipedia | Tamar Weinberg TECHIPEDIA: TAMAR WEINBERG | FRIDAY, MAY 28, 2010
- 16 Free Must-Read eBooks About Social Media PAMORAMA | WEDNESDAY, FEBRUARY 3, 2010
- Social Media Has Created Two Types of Users SPIN SUCKS | MONDAY, SEPTEMBER 24, 2012
- Ford Launches Fiesta With Young, Social Media-Savvy Influencers THE REALTIME REPORT | THURSDAY, OCTOBER 18, 2012
- Thoughts On Making The Forbes Top 50 Social Media Power Influencers JASON YORMARK | THURSDAY, JANUARY 26, 2012
- Strength of Community Supersedes Influence GEOFF LIVINGSTON | WEDNESDAY, JANUARY 12, 2011
- Social Media has a Strong Influence on SEO PUZZLE MARKETER | MONDAY, MAY 14, 2012
- Interview with Social Media Influencer: Dan Schawbel SOCIAL MEDIA CITIZENS | TUESDAY, AUGUST 30, 2011
- How Women Use Social Media [Infographic] | pamorama PAMORAMA | MONDAY, JULY 12, 2010
- Identifying influencers using Google+ Ripples FRESHNETWORKS | WEDNESDAY, NOVEMBER 23, 2011
- Best Social Media Monitoring Tools BILL HARTZER | WEDNESDAY, MAY 26, 2010
- Building A Real Twitter Community At #SXSW with Nestivity UNSPOKEN | FRIDAY, MARCH 8, 2013
- The Ultimate Social Media Etiquette Handbook TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, DECEMBER 10, 2008
- Can buzz about brands on social media really influence share prices? FRESHNETWORKS | WEDNESDAY, SEPTEMBER 7, 2011
- Australian Journalists and Social Media Influence LAUREL PAPWORTH | SUNDAY, FEBRUARY 5, 2012
- 5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself JASON YORMARK | WEDNESDAY, AUGUST 8, 2012
- How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic] MINDJUMPERS | WEDNESDAY, OCTOBER 3, 2012
- Using Social Media to Manage Relationships Through the Sales Funnel JUGNOO | THURSDAY, SEPTEMBER 6, 2012
- Leverage the Difference Between Online Influence and Popularity to Your Advantage UNSPOKEN | THURSDAY, APRIL 5, 2012
- 12 Social Media Marketing Myths PAMORAMA | TUESDAY, JANUARY 19, 2010
- Rethinking the whole influencer thing DIRECT MARKETING OBSERVATIONS | WEDNESDAY, FEBRUARY 24, 2010
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