Sprout Social

NOVEMBER 18, 2020

H alf of consumers say they want brands to use social media to share the specific details of their social justice commitments, including proactive updates on the progress they’re making. Consumers understand the power of a brand: its platform, influence and capital. What does that look like?

Activities 114

Activities Brands Social Capital Compete 114

Convince & Convert

FEBRUARY 19, 2016

This week’s show is on Little Bird , the influencer identification and connections platform. Which people and which tweets and which influencers and which topics are of importance to your business? Little Bird helps you tap into the people, companies, and content on Twitter that are influencing the direction of your business.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

MARCH 6, 2012

Jay: Which brings us to today’s book, Return On Influence. There was a reason why nobody in social media has written a book about the nature of influence. I turned to experts like you and to Robert Scoble , and the famous acclaimed author, Robert Cialdini , the author of “ Influence at Work.”

Klout 122

Klout Influencer Case Study Proposal 122

Convince & Convert

JUNE 23, 2010

If you can control the constraints of a system, you can influence the order within that system. In crowdsourced systems – or in self-organizing systems – control of the community from the top down by administrative decree won't work — but controlling the captology of the system just might.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121