Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Is the influencer partnership driving more brand mentions and positive sentiment online?

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you unearth relevant influencers to partner with.

Examples 123

Examples Social Media Sentiment Influencer 123

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Sprout Social

FEBRUARY 19, 2024

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Another key area is influencer marketing. These virtual agents, however, need to be trained, adapted to your tech stack and monitored.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. AI-driven marketing is set to drive 45% of the total global economy by 2030. Here is a closer look.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Bill Hartzer

NOVEMBER 17, 2023

The first part of the study, spearheaded by Mindshare’s Worldwide Data Strategy and Insight team, involved a quantitative survey of over 28,000 adults worldwide. echoed the sentiment, emphasizing the positive influence of joy Snapchatters feel while using the app on how they view business messages.

Social Media 95

Social Media Survey Study Collaboration 95

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Influencers have a dedicated social following of people who trust and value their opinion.

Engagement 106

Engagement Tips Loyalty Metrics 106

Keyhole.co

MARCH 9, 2023

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 132

Marketing How To Sample Samples 132

Convince & Convert

OCTOBER 30, 2017

Here’s what they are monitoring with social listening tools: Customer requests, questions, and concerns: 86% (of businesses surveyed). Industry/brand influencers: 60%. Industry and Brand Influencers. Influencer analysis is something everyone is talking about but only some are doing. Do you want to improve brand sentiment?

Brands 194

Brands Sentiment Influencer Survey 194

Sprout Social

JUNE 14, 2023

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Several survey respondents mentioned an interest in areas with more straightforward avenues to growth, like demand generation or corporate communications.

Survey 97

Survey Marketing Social Media Management Badge 97

Keyhole.co

JANUARY 20, 2024

In fact, surveys show that the majority of Facebook users follow at least six brands. You can share posts from other brands to build good relationships with them and their fans, expert opinions that are relevant to your industry, posts by influencers you work with or would like to work with, and user-generated content from your customers.

Small Business 100

Small Business Engagement Strategy Facebook 100

Keyhole.co

JANUARY 16, 2024

Sentiment benchmarking Exploring customer sentiment allows for a comparative analysis of how the audience feels about your brand versus others. Well, sentiment analysis tools seek out mood-related vocabulary and categorize each one it finds as positive, negative, or neutral. How does sentiment benchmarking work?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. So how can we get to know our audience without bothering them with surveys, phone calls, or emails? We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

agora pulse

AUGUST 17, 2020

Number (and sentiment) of your customer support emails. Which influencers do they interact with? What types of interactive content are they using ( polls , surveys, games, contests , etc.)? You can also f ind influencers tweeting on a specific topic (and identify whether those influencers are approachable).

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? Report on UGC and influencer content with Tags—River Island There’s no denying the importance of creator and influencer partnerships. Proving the ROI of influencer partnerships; we’ve already highlighted the key benefits of Tagging on social media. Speeding up decision-making.

Strategy 123

Strategy Brands UGC Marketing 123

Koka Sexton

JANUARY 9, 2023

Examples Research & Audience Segmentation: Analyzing customer feedback and surveys to gain insights into desired features and customer needs. Identifying and researching the key influencers and decision makers in the target market. Leveraging customer feedback to understand customer sentiment.

Patterns 98

Patterns Marketing Focus Group Survey 98

Convince & Convert

NOVEMBER 30, 2023

Create a separate alert to get notified of your brand’s mentions with positive sentiment and collect those updates for future reference when you are fine-tuning your ad copy or looking for new ideas to position your brand when advertising on social media. All in all, the platform is everything you need to create a smarter targeting strategy.

Advertising 107

Advertising Social Media Strategy Tools 107

Social Media Strategies Summit

FEBRUARY 24, 2021

According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Source: Sprout Social.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Let’s dive into the advantages in detail.

Brands 114

Brands Sentiment How To Analysis 114

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. And to crowdsource sentiment on your brand. Partner with influencers to sell your products. If so, you’re in luck.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

MAY 24, 2022

Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. Beyond that, paid partnerships with creators and influencers can drive a measurable return on investment. The goal of earned media is to ensure sentiment around your brand is positive. Sentiment data.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Sprout Social

NOVEMBER 2, 2023

Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. Use surveys or feedback forms to ask customers how they felt during their experience.

Examples 104

Examples Template Templates How To 104

Harp Interactive

MARCH 31, 2010

Consumers who connect with you on social media through your website: The second type of social media interaction, more difficult to measure, is from the customers who come to your social media websites through your business website and bring exposure to your brand in their circle of influence. Facebook Wall Interaction.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

FEBRUARY 8, 2021

Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach. The collection stage uses social listening , review sites and on-site survey cards. Customers aren’t on every platform.

Data 125

Data Survey How To Review 125

agora pulse

JANUARY 3, 2020

The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. positive sentiment around the conversation. Opt for micro-influencers. Consumers met the goal. Work with incentives.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Gauge positive and negative sentiment from audiences. Across agencies, brands and nonprofits, 60% of those surveyed said the term public relations will need to be redefined. versus 2.87 Only 20.7%

Statistics 108

Statistics Skills Analytics Press Release 108

Hootsuite

OCTOBER 21, 2020

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Only about half the organizations we surveyed said they’ve expanded their social programs beyond customers to reach their broader communities. Our new research reveals it’s time to rethink this assumption.

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. What they say or post about you can improve brand awareness and influence buying decisions. Influencers Influencers make great brand advocates because of their large audiences.

Brands 129

Brands ROI UGC Authentication 129

Sprout Social

JUNE 24, 2021

By looking at the trend lines below, we can see how much sentiment changes on a daily basis. Harvard Business School Online recently commissioned a survey of professionals who worked remotely during the COVID-19 shutdown and found that working remotely didn’t hinder productivity, contrary to some executives’ opinions. — Mark C.

Team 114

Team Marketing How To Policies 114

Pixlee

SEPTEMBER 22, 2021

Aim to understand your customer’s needs, habits, and sentiments to incorporate them in your social media strategies effectively. Design a Powerful Influencer Marketing Campaign. 76% of marketers consider influencer engagement effective in garnering customer loyalty, and it’s the fastest-growing channel for customer acquisition.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Aim to understand your customer’s needs, habits, and sentiments to incorporate them in your social media strategies effectively. Design a Powerful Influencer Marketing Campaign. 76% of marketers consider influencer engagement effective in garnering customer loyalty, and it’s the fastest-growing channel for customer acquisition.

Data 52

Data Social Media UGC Sentiment 52

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Collaborate with them on co-hosted webinars, workshops, podcasts, or industry surveys.

Reputation 59

Reputation Brands Construction How To 59