Remove influence

Mindjumpers

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How To Gain Value From Social Media Feedback

Mindjumpers

Tweet Many businesses hop on the social media train, since this is what everyone else is doing these days. However, this requires that you as a business set goals and work strategically with social media instead of creating a presence where you are fumbling ahead and not having a presence that is consistent.

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Crisis Management: How to Prevent a Crisis and How to Respond if it Occurs – Part 1

Mindjumpers

Tweet This is the first part of a series of two blog posts addressing the subject crisis management on social media. The importance of social media in crisis management. Today, the power of social media is indisputable. Crisis management should always be proactive and not just reactive. Take action.

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Why Social Media is not a Cheaper Alternative > $5 [part II]

Mindjumpers

Tweet Written by Tehneyat who works with social media for UK’s largest direct agency, Wunderman , in London. Social is all about: Return on Investment and Brand Loyalty. Social for companies and brands is all about return on investment (but then again, who are we kidding, what isn’t?!). Measurements.

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The Blogosphere is Thriving

Mindjumpers

Just as there are trending topics going on on the microblogging platform Twitter that show sentiment and tell a story of what is being talked about, the same can be said about the blogosphere. Therefore transparency is crucial as it is the case with social media in general. Social Media Content for Business.

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Social Media Marketers: Time to Get Personal

Mindjumpers

But another thing that is just as essential to becoming a profitable social media success, is to understand the basic ground rules of partaking in social media: the users. Even though you’ve managed to put social media into your budget, you have not necessarily secured your brand’s social success.

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Four Metrics for Measuring Social ROI

Mindjumpers

Social media is all about interactions. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? This means that instead of evaluating their social media efforts by analyzing quantities (numbers of “likes”, “fans”, “followers”,”pinners” etc.),

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Power Of An Update: How Nikon Got Into A Crisis & Averted It!

Mindjumpers

We all know that conversations on social media can be seen and read anywhere, which leaves a lot of room for interpretations. With renowned camera manufacturer Nikon, we saw that word actually travels fast in social media and can provoke sentiments -both positive and negative even for well known brands with great products.

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