Direct Marketing Observations

FEBRUARY 15, 2010

Listening is the first step in social media (everyone says so). Frankly, I think everyone says that just to buy a little time before they have to really figure out what to do with social. I’m not going to get into the depths of all things social media monitoring because that would take all day. No voice inflection.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

JUNE 7, 2011

My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster today titled, The Uneasy Relationship between Twitter and Social Media Measurement and I knew exactly where he was going with it. If the answer is yes, this troubles me.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Direct Marketing Observations

APRIL 13, 2010

Effective social media programs? That’s the struggle of corporate social media marketers. There are tons of systems that help you listen and monitor , there are a lot of publishing tools that let you update multiple accounts and personas in the same dashboard, hundreds of social platforms and a few reporting tools.

Social Media 178

Social Media Sentiment Comparison System 178