Remove influence

Sherrilynne Starkie

article thumbnail

Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389
article thumbnail

Top five: Women rule content marketing!

Sherrilynne Starkie

Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. Top 5 Content Marketing Influencers and Experts are women. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog.

Content 170
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Foundations for integrated digital marketing

Sherrilynne Starkie

This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more. Then build contact information lists of relevant influencers such as reporters, radio & TV producers, Instagram influencers, policy makers, etc. Shared Media : This is social media.

Marketing 284
article thumbnail

Social media news: Top 5 feat. LinkedIn’s Top Voices

Sherrilynne Starkie

Now just one tap on a Pin in the following tab will take users directly to a website for more information from the creators, driving traffic to influencers, publishers and brands. LinkedIn’s Top Voices list celebrates power users. Pinterest has just launched an immersive single Pin format for easy scanning from idea to idea.

News 150
article thumbnail

Analytics: what matters to content marketers?

Sherrilynne Starkie

You’ll gain insight into who has actual influence (not just popularity) in your community to focus on building relationships of real value. Pinterest leads Facebook in retail. And that’s the ROI of content marketing : creating relationships of value. This article was originally posted on Thornley Fallis. Related articles.

Analytics 294
article thumbnail

Communicating bad news in hard times

Sherrilynne Starkie

The retailer’s employees found out the company was closing through the news media. It’s probably the fastest, most powerful communication channel and it has tremendous influence. This is probably not a legacy that the company directors had hoped for. Never underestimate the power of the grapevine.

News 170