Adam Cohen

MARCH 30, 2011

…hearing a customer or business partner mention a recent blog post helped influence their decision. 10 Quick Tips for Retailers to Engage in Social Media Right Now (44). . …watching customers share and comment on really valuable and relevant content your team created. Photo credit: cayusa via flickr. Most Commented.

Social Media 244

Social Media Airlines Sentiment Conference 244

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. How is our market share today vs. a year ago, and how will a new program help influence that? Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

JULY 16, 2010

No way I’m going to share how brilliant sharing behind the scenes is, nor how I really think it’s brilliant to mix who they reply to between influencers and “normal people&# who barely have any followers. &# since I’m sure people never ask that about TV commercials the day they first air. More about this blog here.

Badge 201

Badge Disqus Web 2.0 Retail 201

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests.

Company 231

Company Social Media Posterous StumbleUpon 231