Remove influence
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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Finding Bloggers and Influencers. Followerwonk.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. Social Mention.

SM2 202
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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. do your research, do be concise) and “don’ts” (e.g.,

Vocus 188
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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

Identify the key influencers in your market. If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo. Combing these measures provides at least a rough guide to the relative influence of various sources.

Vocus 184
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How Arena Stage Uses Initiators to Grow its Audience

Waxing UnLyrical

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. They use Vocus to monitor “buzz.&# With Oklahoma!,

Vocus 198
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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Effectively connect with bloggers and other key online influencers in your industry? Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. Vocus and Cision ) to the obscure ( Butterfly Publisher ).

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3 Amigos of Content Marketing and a Muy Bien eBook Strategy

Convince & Convert

In a guest post for Vocus, Ann explains three great ways to reimagine content is to reorganize, rewrite and remix content. Collect and storify feedback from influencers on the ideas. Then outline, research and write it knowing in advance it will foster offspring. The way to make people care about your content and company.

eBook 130