The Realtime Report

APRIL 10, 2023

Study Finds Only One Type of Consumer Dictates Price Researchers compare multiple categories of shoppers and find the linchpin It’s commonly assumed that the supply and demand economics of the consumer marketplace dictate price. But researchers have found it’s not always that simple.

Price 91

Price Study Types Retail 91

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. What is B2B influencer marketing?

B2B 116

B2B Influencer Brands Marketing 116

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.

Metrics 97

Metrics Influencer Marketing Survey 97

Webbiquity SMM

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study.

B2B 225

B2B Social Media Marketing Influencer 225

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. The study looked at the first five months of 2018. So where’s the influence?

Influencer 199

Influencer Campaign Report CPM 199

Writtent Blog

DECEMBER 18, 2023

Writing a research paper is like cooking soup. You mix up the ingredients of research, analysis and your generalizations to get the result you intended. Similarly, nobody likes quick research without comprehensive understanding of the problem. The best research paper writing service in USA – PaperHelp.org.

Research 52

Research Price Sample Samples 52

agora pulse

JANUARY 22, 2020

Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers. What Is a Micro-Influencer? The parameters that define a micro-influencer can fluctuate depending on who you ask.

ROI 186

ROI Influencer Authentication Hashtag 186

Webbiquity SMM

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers.

comScore 299

comScore Marketing Case Study Review 299

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. So, I ventured out to find more research methods to address this issue. You need to expand your research beyond those pages to serve these gaps.

Research 77

Research Google Newsletter Curation 77

Dave Fleet

JANUARY 5, 2023

However, recent research has shown that this approach can be less effective than prebunking, which involves inoculating against false information by sharing and refuting it before it is disseminated by the spreader. Debunking misinformation does not always nullify its effects (known as the continued influence effect).

Social Media 195

Social Media Reputation Study Organization 195

Pam Moore

APRIL 24, 2017

One way you can gain immediate traction and competitive advantage is to work with influencers in your industry or niche to create partnered content with them. A recent study conducted by Linqia showed that 57% of brand respondents indicated influencer content has proven to outperform their own brand created content!

Influencer 167

Influencer Industry Content How To 167

Oktopost

NOVEMBER 14, 2022

Influencer marketing is one of the most powerful strategies that could be done for your business. According to a study done by BusinessWire, 61% of people trust a recommendation they see on a social platform from an influencer, while only 38% would trust a recommendation from a brand. What is influencer marketing strategy?

B2B 70

B2B Influencer Strategy Industry 70

Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. Research has found 87% of shoppers rely on social media to inform their purchases and 49% rely on influencers they find on social media for product recommendations. Companies see value in influencers, too.

Influencer 75

Influencer Marketing Discount Retail 75

Webbiquity SMM

JUNE 1, 2021

Studies indicate that a potential lead needs to have a minimum of seven interactions with your brand to trust you enough for a transaction. One study found that for every $1 you spend on email marketing, you earn $44. Do extensive hashtag keyword research: If your content is not searchable, it is not scalable.

Tips 352

Tips Marketing Privacy Influencer 352

Sherrilynne Starkie

APRIL 23, 2020

You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations. But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations.

Content 243

Content Case Study Marketing ROI 243

Likeable

MAY 25, 2021

If you’ve spent some time on social media, you are probably familiar with the term “social media influencer”: a popular persona online who has the ability to sway public opinion on any specific topic. . The rise of the influencer status has led to the ideal of making a career out of posting one’s lifestyle and hobbies online.

Influencer 58

Influencer Collaboration Sentiment Buy 58

The Realtime Report

SEPTEMBER 3, 2020

Study Reveals More Than 18% Of Businesses Would Consider Sabotaging A Competitor’s Online Business. As explored in our previous study , due to a lack of awareness of its legality, negative SEO doesn’t have a formalized definition. Written By. Tamir Davies. How Can We Define Negative SEO? demonstrating just how competitive the term is.

Study 184

Study Reputation SEO Survey 184

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point RESULTS : While the campaign was running, Meta carried out a brand lift study that revealed the ads generated a 4.5-point

Brands 130

Brands Facebook Influencer Campaign 130

The Realtime Report

JANUARY 8, 2020

How Influencers Can Help, Rather Than Harm, Mental Health. Influencers with perfect lives and even better bodies. And while influencers and their attached marketing efforts only grow – now worth about $6.5 And while influencers and their attached marketing efforts only grow – now worth about $6.5

Influencer 113

Influencer Curation Feed Feedly 113

Bill Hartzer

NOVEMBER 17, 2023

The research, conducted in two phases, sheds light on the emotional needs that drive consumers across various social platforms. The first part of the study, spearheaded by Mindshare’s Worldwide Data Strategy and Insight team, involved a quantitative survey of over 28,000 adults worldwide.

Social Media 94

Social Media Survey Study Collaboration 94

Sherrilynne Starkie

DECEMBER 13, 2019

Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. Recent research shows that people spend an average of 142 minutes per day, or 16.5 News media has become less of a focus, and owned media and influencers are at the fore. Digital PR Skills.

Social Media 195

Social Media Skills ROI Survey 195

Techipedia: Tamar Weinberg

APRIL 7, 2014

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Extended study periods.

Research 194

Research Pharmaceuticals Social Media Tools 194

The Realtime Report

APRIL 13, 2018

New Study shows the Surprising Power of Wikipedia in Science. A new MIT working paper released and featured on Wikimedia Monthly Research Showcase demonstrates the surprising scientific power of Wikipedia. The authors find that, for a typical article in the field, Wikipedia is influencing one word in every three-hundred.

Wikipedia 70

Wikipedia Study Wikimedia Repository 70

Sherrilynne Starkie

APRIL 23, 2020

You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations. But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations.

Content 195

Content Case Study Marketing ROI 195

The Realtime Report

DECEMBER 4, 2012

A new study by IDG found that 44% of consumers said that “exposure to technology products in social media positively affects their likelihood of purchase.” The study also revealed the efficacy of mobile ads. The study also revealed the efficacy of mobile ads.

Mobile 170

Mobile Research Products Survey 170

ProBlogger

MARCH 22, 2023

The post How to Monetise Your Influence Type: Micro-Influencers appeared first on ProBlogger. Image created in Canva Welcome to the next post in our series on monetising your influence type. Last time we looked at Platform-Specific Superstars – a small percentage of all influencers. Who are Micro-influencers?

Influencer 46

Influencer Types Affiliate marketing How To 46

Pam Moore

NOVEMBER 29, 2017

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

Influencer 160

Influencer Training Marketing Small Business 160

Bill Hartzer

OCTOBER 10, 2023

When asked which field they would prefer to achieve fame in, the highest percentage (13%) expressed a desire to be known as “social media influencers.” In contrast, social media influencers are viewed as less trustworthy, with 42% of respondents deeming them as “not trustworthy.”

Social Media 164

Social Media Survey Sample Samples 164

agora pulse

JUNE 8, 2017

Working with influencers is a great way to gain exposure for your brand or business. But can micro influencers really bring in ROI? Let’s break down the benefits of working with micro influencers. What Is A Micro Influencer? The parameters that define a micro influencer can fluctuate depending on who you ask.

ROI 141

ROI Influencer Authentication Hashtag 141

Waxing UnLyrical

MARCH 26, 2012

Since we didn’t need to focus on promoting the campaign in social networks per se, but were focused on blogger outreach, we did a ton of research. Hot tip : I can’t stress this enough; even if you have done a ton of research, you should write a really good pitch that is personalized to the recipient. And I mean a ton.

Case Study 256

Case Study Blogger Study Campaign 256

Pixlee

FEBRUARY 25, 2020

There are already many successful influencer campaigns on TikTok. With a relatively low barrier to entry and creative formats to take advantage of, the opportunities are ripe for brands growing their influencer marketing programs. Influencer: TikTok star Kristen Hancher (23.4 Influencer: HaueterFamily (3.2

Influencer 66

Influencer Campaign Marketing Case Study 66

Convince & Convert

JUNE 26, 2014

adults use social media, according to a Gallup survey , only 5 percent of consumers say social media has a great deal of influence on purchase decisions, and 62 percent say it has no influence at all. Is there anything that surprises you about this study? Social Media is Not a Trusted Media Source Although 72 percent of U.S.

Study 150

Study Social Media Research Survey 150

Sprout Social

DECEMBER 11, 2019

Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Brand investment in influencer partnerships isn’t the only thing changing. Great influencer marketing campaigns are built on trust.

Influencer 98

Influencer Campaign Marketing How To 98

Pam Moore

MAY 15, 2019

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock. This is up from $1.7

Influencer 109

Influencer Brands How To Marketing 109

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Your audience is more aware now than ever before and taking every decision after considerable research. Gone are the days when SEO was important just for the SERP.

SEO 154

SEO Social Media Strategy Hashtag 154

Convince & Convert

JANUARY 3, 2024

New for 2023: More than 85% said that influencer marketing is now an integral part of their marketing mix, and 23% of businesses have adopted an always-on influencer marketing program. Predictions for 2024: Expect more use of short-form video, more diversity with partners, and more co-creation between brands.

B2B 140

B2B Research Influencer Marketing 140

The Realtime Report

AUGUST 8, 2019

Research Shows How Much Value Consumers Assign To Various Apps. In a recent study, we set out to measure the value regular users placed on 16 of the most widely-used apps, asking respondents what they’d pay if a subscription fee was required. Have you ever considered the value you place on your favorite free apps? Methodology.

Research 79

Research Reddit Project Survey 79