Waxing UnLyrical

DECEMBER 5, 2011

A microcosm example of influencers vs ambassadors and the value each can provide to your reputation – or in this case, your client’s reputation. In a recent #pr20chat , we asked a question about the difference between influencers and ambassadors and one thing became very clear. Influencers are often one-hit wonders.

Influencer 215

Influencer Reputation Flickr Loyalty 215

Waxing UnLyrical

APRIL 12, 2018

This is their communications team, but it’s named differently because they don’t do media relations. Influencer relations, yes. Social media, yes. But no traditional media relations so he changed the name of the team from something PR-related to Buzz and Brand. Content marketing, yes.

Team 213

Team Influencer Case Study Industry 213

Waxing UnLyrical

JANUARY 27, 2016

Trust is something we can’t directly create, since it exists only in the mind of one person, but we do have incredible power to influence how it grows. Every message, every piece of editorial and every social media post or reply adds a small trust signal to that collective experience. Custodians of trust.

Reputation 100

Reputation Energy Influencer Review 100

Waxing UnLyrical

AUGUST 26, 2011

As I said in my remarks, long before I met Donna (who is IABC-accredited and a former IABC/DC Metro president, as I am), I bumped into her reputation. How many of you, who are active in social media and are business communicators yourselves know who she is? Social is great. I couldn’t avoid it. You know I love it.

Film 227

Film Klout Policies Reputation 227

Waxing UnLyrical

OCTOBER 17, 2011

After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space?

Banking 218

Banking Sentiment Campaign Team 218

Waxing UnLyrical

MAY 4, 2011

Given the reputation TweetDeck has of being the favorite service of high level influencers, the value of selling ads to be put in front of those folks is far more lucrative than a $5 or $10 one-time fee for the app … … not to mention in front of the millions of people already using TweetDeck. He also blogs and tweets.

Tweetdeck 205

Tweetdeck HootSuite Flickr Reputation 205

Waxing UnLyrical

AUGUST 10, 2011

Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. More than ever you have the ability to develop communities and speak directly with influencers through content and conversation. To do that, I need to backtrack a little.

Skills 188

Skills Communities Issues Education 188