Jeff Esposito

OCTOBER 13, 2010

A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. audience/influencer engagement, brand and sentiment analysis, etc.).

Social Media 34

Social Media Study Sentiment Consultant 34

Jeff Esposito

APRIL 29, 2012

Have we been failing our clients by not doing a better job of warning them upfront of the potential reputational hit resulting from knowingly breaking the law? doing our best to clean up and hopefully resurrect a reputation. Should PR pros take white collar crime more seriously when developing crisis communications plans? Now what?”.

Reputation 49

Reputation Influencer Course Company 49

Jeff Esposito

DECEMBER 3, 2012

When a local United States affiliate of Gilda’s Club decided to ‘freshen up’ their name in an effort to appeal to younger cancer patients, thus eliminating the ‘Gilda’ from Gilda’s Club, a social media maelstrom ensued. People were mad, shocked and sad. So, how did it go so wrong, so fast?

Case Study 54

Case Study Organization Reputation Communities 54

Jeff Esposito

AUGUST 16, 2010

Dispute this, there are some things that they can do to keep their reputation and political ties intact. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? State your position – One way to silence critics is to be 100 percent transparent. Tell the public why the candidate was backed.

Issues 34

Issues Policies Reputation Insurance 34