| | Influence + Reputation + Social Media |
| Page 1 of 9 | Previous | Next | INBLURBS NOVEMBER 3, 2011 Social Media can be thread to your reputation Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. Social media is a great way to grow brand awareness for the business and to expand the reach to get more customers. But social media can also be a trap for those who are not familiar with managing their reputation online. | JUGNOO APRIL 30, 2012 Managing the Grey Lines of Reputation was intrigued by the following post from Peter Kim’s Reputation Matters. Funny, how Klout’s algorithm still uses this as one of its measures in determining influence. Marketers are starting to see the true value of social media and the wealth of brand conversations and opportunities to engage with customers will set the ground for another wave of change. | | | | | | | BILL HARTZER MAY 26, 2010 Best Social Media Monitoring Tools More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. | UNSPOKEN MAY 16, 2012 Clout vs. Klout – Or the Real Meaning of Social Influence I've done some reading lately which has brought together and focused my theory of marketing through online influencers. Awareness Networks published a white paper entitled “3 Keys to Influence: Understanding and Leveraging Influence.” ” They report several strong reasons why marketers should seek social media influence: 90% of purchases are subject to social influence. So, the theory goes, if we identify the main social influencers, we should be able to effect change or motivate action. Digg Digg. | NET-SAVVY EXECUTIVE JANUARY 10, 2012 Why You Can't Measure Influence I think I've figured out the source of the difficulty—and controversy—in some of the measurement discussions around social media. Take influence. But have you ever seen a unit of influence? How about reputation ? We have discrete events in social media, too. Measurement ReputationWhat did it look like? lot like persuasion? | SOSHABLE JULY 12, 2012 Influence through Social Media Marketing Whether you realize it or not, if you belong to a social media network of any sort, you have some kind of influence. There is a never-ending flow of information that travels within these social media sites, causing people and brands to compete for consumer influence by relying on the magic of “sharing”. | | | | | | | | | -
PAMORAMA | WEDNESDAY, MARCH 3, 2010 35 Great Social Media Infographics pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Balance Your Media Diet 7. Social Media Statistics 8. Social Web Involvement 9. When Social Media Attacks 17. Social Web Reputation Management Cycles 21. MORE >> -
PROACTIVE REPORT | WEDNESDAY, SEPTEMBER 5, 2012 Trust and Reputation – the new currency? We’re certainly seeing that trend develop online with recommendations and reviews playing a rapidly growing role in influencing purchase decisions. In 2006 the Edelman Global Trust Barometer reported that for the first time a “person just like me’ was the number one trusted influencer. Over the last six years peer influence waned somewhat, but it has made a dramatic comeback this year with a 22% increase winning a spot in the top 3. Reputation is the result of how you look, what you say and most of all what you do. Posted by Sally Falkow. MORE >> -
SOCIAL MEDIA CITIZENS | THURSDAY, JUNE 9, 2011 Interview with Social Media Influencer: Tamara Littleton Tamara Littleton is CEO of eModeration , a moderation and community management company which works directly with worldwide advertising agencies, third sector clients and media brands including MTV, ITV, 02, Nokia and ESPN as well as leading agencies like Ogilvy, Saatchi & Saatchi, Euro RSCG, Wieden and Kennedy and Publicis. She regularly speaks at conferences and contributes white papers to aid learning and development within the social media industry. G: How would you define a social media “ influencer”? G: How do you measure the influence? MORE >> -
SPIN SUCKS | TUESDAY, OCTOBER 4, 2011 Eight Tools for Social Media Listening There are five steps in social media we always recommend to new clients who are just beginning to branch out online. Social media is no different. To be a master at social media communication you must have a strong foundation of listening. Reputation Management. Twendz is a reputation management tool that looks at how people feel about a brand or a topic. The media landscape has changed and print journalists are no longer the only ones with influence. some bloggers have immense influence and you cannot afford to ignore them. MORE >> -
DANNY BROWN | WEDNESDAY, SEPTEMBER 21, 2011 Lessons From An Asshole One of the commenters, Aimee Giese, left her take, and offered a counter to Robert’s view that Twitter was basically a dead zone now, and all the social media interaction is happening on Google+ and Facebook. With social media, though, that local crowd has become millions-strong, and everything we say is up for grabs. And if you’re in a position of “ influence”, as Robert Scoble is to many, then that amplification becomes even louder (as of writing, the image Aimee uploaded to TwitPic has had just over 16,500 views ). MORE >> -
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- Social Media Strategy from A to Z » Techipedia | Tamar Weinberg TECHIPEDIA: TAMAR WEINBERG | FRIDAY, MAY 28, 2010
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- How social media can backfire on you IMAGINE YOUR REALITY | WEDNESDAY, NOVEMBER 30, 2011
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- 26 Free Tools for Monitoring Your Brand's Reputation PAMORAMA | SUNDAY, DECEMBER 6, 2009
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- How Fast Company Confused Ego with Influence BRASS TACK THINKING | TUESDAY, JULY 6, 2010
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- Social Media From A to Z: A Glossary PAMORAMA | WEDNESDAY, JUNE 30, 2010
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- 5 Objectives for Social Media Measurement BRASS TACK THINKING | WEDNESDAY, JUNE 16, 2010
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- How Fortune 100 Companies are Leveraging Social Media [Infographic] PAMORAMA | SUNDAY, MARCH 14, 2010
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- No, You Can't Automate Social Media! TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, JULY 7, 2010
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- 3 Surefire Ways to Win The Fastcompany Influence Project LAUREL PAPWORTH | TUESDAY, JULY 6, 2010
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