The Power of Prebunking: Managing Disinformation in the Social Media Age
Dave Fleet
JANUARY 5, 2023
As I’ve done so, I’ve found teams grappling with an interesting tension as they manage these issues in today’s social media-driven information environment. Debunking misinformation does not always nullify its effects (known as the continued influence effect). Research supports a prebunking approach.
Let's personalize your content