[Research] The Influence of AI on GTM Strategies
Convince & Convert
MARCH 7, 2024
Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. This report looks at the current tools used by GTM teams. Few marketers used AI for lead scoring (23%) and social media listening (7%). Key findings highlighted: Room for improvement.
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