Remove influence
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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Finding Bloggers and Influencers. Followerwonk. BuzzStream.

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Twitter activity around flooding in NYC on August 15th, 2011 showing peak responses at noon and 5 PM. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics. Twitter Influential Steven DiMartino.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics.

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How to Maximize the Symbiotic Relationship Between PR and Influencer

Convince & Convert

She joins the podcast today to talk data, measurement, and real influencer action. Why real influence creates action. Why it’s important to treat your influencers well. Oprah is an influencer, fine. In the News: “Why Influencer Marketing Works and the New Direction It’s Taking”. Sally Falkow Twitter: @sallyfalkow.

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What are You Supposed to Measure in Social Media?

Direct Marketing Observations

My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster today titled, The Uneasy Relationship between Twitter and Social Media Measurement and I knew exactly where he was going with it. If the answer is yes, this troubles me.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a. Tweet This!

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The KISS Method For Determining Social Media ROI

SocMed Sean

Try identifying and following their employees on networks like Twitter and LinkedIn. Tools like Brandwatch, Hootsuite, and Radian6 can help you identify and monitor customer communications and then respond when appropriate. LinkedIn Answers and Twitter are great ways to find new potential customers.

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