Waxing UnLyrical

APRIL 29, 2016

Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. There is no shortcut to building great relationships, and that includes with influencers.

Influencer 100

Influencer Banking Training Consultant 100

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? For example, a former client that we work with on and off wanted some advice on an influencer program.

Influencer 100

Influencer Marketing Banking Guidelines 100

Waxing UnLyrical

APRIL 1, 2016

If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. Some of you might remember the Sunrise Samplers at the Influence Saloon ;), where brands (even non-profits) were trying all sorts of things to get attention. GIPHY link.

Influencer 100

Influencer Marketing Klout Module 100

Waxing UnLyrical

MARCH 31, 2019

Identifying and qualifying influencers is one of the biggest improvements offered by machine learning solutions. The fake influencer with large unengaged followings has been a staple of social PR’s past decade. Influence is less tied to follower counts, and instead rightly comes from engagement levels. Can AI Improve PR?

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

APRIL 22, 2017

Heidi: amplification through influencers (often paid). But it’s the single-most effective way for you to seed your story among multiple communities of influence… so that they start to encourage their communities to take action. on #KickAssContent marketing with two of my favorite people, Brandon Andersen and Heidi Sullivan.

Banking 228

Banking Discount Communities Influencer 228

Waxing UnLyrical

DECEMBER 22, 2016

If you’re into influencer marketing and want to brush up during the holidays, check out the Academy of Influencer Marketing I created for and with Traackr. Right now, you can ALSO take the second course, which is on the confluence of content + influencer marketing , completely free using the code WINTERSHONALI.

Influencer 100

Influencer Banking Consultant Training 100

Waxing UnLyrical

DECEMBER 21, 2018

You need to find your audiences and influencers and on which platforms they publish. The Master Course also gives a step by step review on how to find influencers doing a Boolean search, “Keywords Techniques for Data Discovery.” Traackr is another tool which can help you to find influencers.

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Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

JULY 20, 2015

What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. 10 Influencer Do’s and Don’ts With Amex Social Media VP. Why: “We publish anything that’s helpful to anybody who owns a dog. YouTubeAsksObama [Influencers case study].

Case Study 100

Case Study Study Influencer Consultant 100

Waxing UnLyrical

SEPTEMBER 25, 2012

Some nuggets: Andrew gave us a quick overview of Kred Story, “a visual history of your social media influence” – and I will say, though I haven’t played with this very much, it does seem quite impressive. When Andrew Grill Visited #measurePR , originally posted on Waxing UnLyrical , published by Shonali Burke.

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Klout Overview Influencer Hosting 204

Waxing UnLyrical

APRIL 12, 2017

You know some of how they have influenced my career, but perhaps not of how much they’ve influenced my life. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Technology is awesome.

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Banking Influencer Consultant Training 278

Waxing UnLyrical

NOVEMBER 8, 2019

To gain further insights go to the blogs of your competitors and watch out for the newly published content. Some of the most commonly published types of content include the following. His creative abilities, academic track record and leadership skills made him one of the key industry influencers as well. Blogs and articles.

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Content Curation Marketing SEO 187

Waxing UnLyrical

MARCH 24, 2017

But oftentimes folks at those mammoth firms are looking to see what influencers in the space are saying about various solutions … and that intel shapes their purchasing decisions. Which means that independent business owners like Rajean and Sohini could be some of your most effective influencers … if you let them.

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Price Banking Industry Influencer 235

Waxing UnLyrical

AUGUST 9, 2018

More specifically, structured content is a way of organizing, storing and managing content, breaking it down into easily identifiable modules and then assigning/using metadata tags and automation to publish this intelligent content from a single source to multiple distribution channels. Streamline the Publishing Process.

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Content Module Metadata Case Study 181

Waxing UnLyrical

SEPTEMBER 13, 2012

Here are some highlights: Klout has recently made changes to its algorithm, many of which appear to be in response to (heavy) criticism of the “influence” tool. The general consensus on whether people’s comfort levels had changed were reflected in Deanna Boss ‘ response: Another influence tool, Kred, also has made some recent changes.

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Klout Influencer Journal Flickr 183

Waxing UnLyrical

FEBRUARY 5, 2016

Just as they did the last time, they are self-publishing the book… and just as he’s done for his last three books, Shel is making his book as collaborative as possible without actually having hundreds of guest writers muddy up his unique and lyrical style. Give the reins to your influencers and co-create content with them.

Collaboration 100

Collaboration Influencer Communities Course 100

Waxing UnLyrical

MAY 20, 2015

Thought leaders get quoted in the media , speak in public and influence other peoples’ thinking. LinkedIn’s built-in publishing platform is a really smart place for you to do this, especially if you have a low-to-no following on your own blog. . Doesn’t sound half bad, right? Here are three tips for becoming a thought leader: 1.

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Tips Proposal Repository Influencer 100

Waxing UnLyrical

AUGUST 30, 2011

TweetLevel and BlogLevel are two purpose built tools for the PR industry that aim to be a GPS for navigating influence. Resting behind the methodology are several key insights: Influence without context is irrelevant. If you are looking at influence, then go for Justin Bieber. Popularity does not equal influence.

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Influencer GPS Metrics Social Media 179

Waxing UnLyrical

OCTOBER 5, 2016

Our four guests include: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc. and has worked with clients in over 30 countries to help them measure the impact of communication on business results; and.

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Analysis Consultant Metrics Research 193

Waxing UnLyrical

OCTOBER 18, 2012

While online giving had been around before then, many attribute the widespread online response and communication to the earthquake as a watershed moment for social media’s influence on not only charitable causes, but also our daily lives as well. Harrison is also the founder of the global social good campaign, Tweet Drive.

Campaign 230

Campaign Case Study Communities Organization 230

Waxing UnLyrical

DECEMBER 16, 2013

We discussed location-based social data, the accuracy of impression counts from social media, building relationships with influencers, determining influencers, and the challenges of social listening. Why: On September 10th Jeff Cann , Manager of Strategic Agencies for Marketwired , joined us. PR Measurement – What to Measure.

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Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

AUGUST 12, 2015

Influencer posts and events are driven by the ROI of topics ranging from email marketing to press releases and social media. The CommPRO model is to develop events based upon this relevant influencer topic, your “ROI” of a specific business objective. We develop event topics together, as well as influencer lists for event participants.

Mobile 100

Mobile Metrics ROI Press Release 100

Waxing UnLyrical

NOVEMBER 28, 2016

My roles include running our influencer program, overseeing the firm and running all business development. As you can imagine, it’s invaluable with working with clients and influencers. Introduce yourself – who are you and what do you do? I’m Duncan Alney. I’m the CEO of Firebelly Marketing, a social media marketing agency.

Banking 100

Banking Influencer Conference Consultant 100

Waxing UnLyrical

MAY 21, 2013

The only thing that is more or less the same is the theme I started with (and I love it too much to let it go… for now…) and which, incidentally, influenced the look and feel of my business site once that was set up. Do you care how often we publish posts on WUL and, if so, do you have a preference? What made them (it) so?

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Survey Consultant Forums Blogger 209

Waxing UnLyrical

APRIL 17, 2011

Why: this post published while I was traveling. PR’s biggest mistake when working with influencers , by Kary Delaria. Why: I’ve said it before, and I’ll say it again, influence is nothing without context. Three ways you suck at listening to your audience , by Joey Strawn for SS. But then I read it.

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Postrank Sentiment Flickr Analytics 160

Waxing UnLyrical

MARCH 11, 2016

In April, the #measurePR chat will focus on influencer marketing; best practices, relationship-building, and, of course, how to measure your efforts. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

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Meeting Comparison Banking Retail 100

Waxing UnLyrical

APRIL 13, 2015

.” AHEM Founders Laura Stanik and Chris Blockus take a look at how we can influence change “together in our global community through the people we engage, the information we share, and the work we do” in this still relevant post. SheSpeaks CEO, Aliza Freud, Talks Influencers With Cynopsis Media.

Consultant 100

Consultant Retail Influencer Conference 100

Waxing UnLyrical

NOVEMBER 10, 2014

Why: This is something you’re going to run into if you’ve been publishing content online for a while. How to incorporate SEO and influencer content. , and I remember how, when I was just getting started blogging, I wondered how people could keep at it for years and years and years. I guess this is how. Get over it.

Knowledge Base 177

Knowledge Base Consultant Blogger Tips 177

Waxing UnLyrical

OCTOBER 4, 2017

“Stick to the sensibilities of third party validation over YouTube influencers.” Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. ” JC, Alan. And who wouldn’t want that?

Banking 109

Banking B2B YouTube Influencer 109

Waxing UnLyrical

MARCH 2, 2017

She talked about what her influencers taught her in 2016. Add to that, she published it at a time when a “lessons learned” post for 2016 is still extremely useful in 2017; we have 5/6 of the year still left, so lots of time to put lessons to use. Please share your thoughts in the comments below. I would love to know.

Training 100

Training Banking Consultant Education 100

Waxing UnLyrical

JULY 22, 2016

such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. You want _ influencers to engage in some way with your launch, and that “some way” is probably numerous ways, which you’ll have to get specific about. More on that below.

Metrics 100

Metrics URL Campaign Influencer 100

Waxing UnLyrical

NOVEMBER 2, 2015

Why: “Amongst all the content that brands, publishers and consumers create, only the most authoritative sources are able to capture consumers’ attention,” writes Lee Odden as he demonstrates how you can use “SlideShare as a content marketing secret weapon for building authority, trust and reach where it matters most.”

Consultant 100

Consultant Instagram Skills Training 100

Waxing UnLyrical

DECEMBER 28, 2019

In fact, the very idea of “Social PR” would not be possible without the social technologies that allow us to build and maintain communities of influence. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. Image: John Christian Fjellestad via Unsplash.

Exercises 155

Exercises Consultant Journal Energy 155

Waxing UnLyrical

NOVEMBER 21, 2016

Our guests include Denise Chan , the Senior Content & Community Manager at Bitly; Jordan Feise who does digital, events & influencer marketing for Traackr; Corina Manea , Chief Community Officer at SpinSucks & Arment Dietrich and Founder of NutsPR; and Erica Moss , Community Manager at Trello.

Engagement 100

Engagement Banking Eventful Communities 100

Waxing UnLyrical

MARCH 16, 2016

Webinars also expose you to influencers. I’ll also hear from agents and publishers. I also read the magazines that my professional groups publish, and I read magazines such as Success and Fast Company for inspiration and to learn. Finally, most people who offer a free webinar genuinely want to share their knowledge with you.

Skills 100

Skills Price Conference Meeting 100

Waxing UnLyrical

APRIL 8, 2016

Influence doesn’t necessarily come with age. Creativity begets attention, which begets influence. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. It comes with passion and motivation.

Influencer 100

Influencer Communities Banking Consultant 100

Waxing UnLyrical

MAY 2, 2016

Why: “WHAT you pitch is secondary to WHO you pitch,” writes Michael Smart as he explores why “Message-to-Influencer Match” is vital. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Hashtag 100

Hashtag Banking Training Consultant 100

Waxing UnLyrical

FEBRUARY 8, 2016

Why: “When you’ve made a concerted effort to make people feel special, even if they don’t like something they are less likely to complain about it,” I wrote some years ago, impressed by Arena Stage’s outreach to influencers initiators. 5 Steps to Building an Engaged Brand Community (AKA Super Loyal Customers).

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Communities Consultant Campaign Influencer 100