influence Publishing Related Topics 
Adam Sherk
MAY 14, 2013
When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? For publishers with multiple titles cross-network promotion is an excellent tactic.
Adam Sherk
DECEMBER 17, 2013
The Best Free (or Cheap) Tools for Blogger and Influencer Outreach. Top Link Building Tactics for Publishers. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers. Publishing' SEO Tips for Infinite Scrolling. SEO Guidelines for Sponsored Content and Partner Links.
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Adam Sherk
APRIL 30, 2013
Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Finding Bloggers and Influencers.
Adam Sherk
NOVEMBER 21, 2011
While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. I am primarily covering publishers in this post but there are also solid opportunities for retailers. Should Publishers Add “Pin It” Buttons?
Adam Sherk
OCTOBER 14, 2015
So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. For publishers there is promise, however it’s too soon to say if the pros will outweigh cons such as giving up some control and/or technical complications. Site Speed.
Adam Sherk
JULY 9, 2013
But what about using search and social data to influence the editorial calendar over the longer term? But allowing search and social data to influence (not dictate) the editorial calendar and content planning process can reap significant benefits for traffic and audience development.
Adam Sherk
FEBRUARY 28, 2012
Geotargeting isn’t a natural fit for every news organization, but for those with content that will appeal to specific areas and those that publish in multiple languages it is worth experimenting with. Print publishers, particularly magazines, have a powerful draw that they can use to their advantage: people love to see their name in print.
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