Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? Do they get comments and do people share their content through social media? Klout , Peer Index or Kred score?

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Influencer Klout URL Social Media 135

Sprout Social

NOVEMBER 30, 2021

Social commerce. Social commerce is when you buy and sell products or services directly from a social media platform. With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. Livestream shopping.

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Trends Conversation Instagram Influencer 144

Convince & Convert

NOVEMBER 1, 2011

There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. Brian: This has been another area of study actually going back to the 90s before there were influence scores. I used to call it the IF, the influence factor, and its importance in business engagement.

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Klout Social Capital Influencer Social Graph 121

Stay N' Alive

SEPTEMBER 21, 2010

or, “how do I create traffic?&# There’s even a book about it called, “How to win Friends and Influence People.&#. While I don’t think the actual answer is very hard, the process does involve hard work. What I haven’t shared is how to network to build that influence. It shouldn’t be easy.

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Influencer Social Capital Publishing Twitter 102

Convince & Convert

JUNE 22, 2010

Red Chair was born out of this exact same realization – that executives need to become familiar with this stuff at their level – and still, we're a very long way from making the integration process as smooth as it could be. Your TV analogy is spot on. I was surprised(ish) about the B2B findings; but not so surprised.

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Social Media B2B Company Consultant 130

Convince & Convert

MARCH 6, 2012

Jay: Which brings us to today’s book, Return On Influence. There was a reason why nobody in social media has written a book about the nature of influence. Jay: That’s always what they want to see in the proposal process. What Defines Influence? Schaefer , define online influence? Mark: Wannabe.

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Klout Influencer Case Study Proposal 122

Convince & Convert

JUNE 23, 2010

After the socially awkward embracing is done, invite both groups in during the creative process. If you can control the constraints of a system, you can influence the order within that system. Prospects have theirs based on their interpretation from numerous external influences. Embrace these people as well.

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Crowdsourcing Social Media Strategy Construction 121