Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Some 73% of chief communications officers also report that social issues shifted their communications agenda.

Statistics 107

Statistics Skills Analytics Press Release 107

Sprout Social

NOVEMBER 22, 2021

Today, Sprout Social , an industry-leading provider of cloud-based social media management software, announced the addition of Yelp to its review management capabilities. Learn more about review management in Sprout Social here. About Sprout Social.

Review 108

Review Reputation Social Media Management Software 108

Danny WhatMough

MAY 30, 2014

It seems that hardly a week goes by without another social media gaffe or crisis for brands. At a time when a tweet can go viral quicker than the time it takes to put a press release together, the role of reputation management in social strategies is more important and yet more challenging than ever before.

Social Media 78

Social Media Press Release Reputation Exercises 78

Small Business Mavericks

APRIL 4, 2011

The ONLY Way To Manage Your Twitter Account » Is Social Media Inherently Viral? Social media offers Internet marketers a powerful way to get our message across, but it is work. Once you influence the connectors, things can go viral pretty fast. 3 Responses to “Is Social Media Inherently Viral?

Social Media 98

Social Media Case Study Press Release Small Business 98

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. This compared to only 8% for search engines and 5% for social media.

Social Media 187

Social Media Marketing Small Business Case Study 187

SocialFish

NOVEMBER 3, 2010

Back in April 2010, my post for SocialFishing The Role of Crisis Communications in Your Social Media Strategy explained the importance of incorporating social media into your crisis communications plan. Your association’s reputation is at risk, even if you don’t use social media.

Attensity 169

Attensity Reputation Press Release Survey 169

Social Media Strategies Summit

NOVEMBER 14, 2019

As a result, the audience of LinkedIn is different than any other social media site: 50% of LinkedIn users have a college degree, 45% earn at least $75K per year, and 33% of millionaires are on the platform. Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers.

Class 100

Class LinkedIn Brands Microsoft 100

Pam Moore

MARCH 19, 2020

They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. media, blogs, podcasts, video and more via one simple domain and platform – pam.online. Brands get BRAVE with digital and social media . Brands turn up the volume with influencer marketing.

Trends 78

Trends Video Marketing Influencer 78

Waxing UnLyrical

FEBRUARY 24, 2011

It’s because it’s simply ill-thought out – another piece bashing the use of social media, without actually having engaged with the concept. In fact, I believe that most people who use social media do so in their own name and are just as savage as those who don’t. Anyone who works with the media knows this.

Twitter 163

Twitter Press Release Flickr Reputation 163

Small Business Mavericks

MARCH 30, 2011

People are buying on their phones, reading blogs on their phones, and updating their social media on their phones. Facebook and Twitter – If you thought social media was a trend that would go away, you’d better face it. They’ll be major influences to online marketing for a long time.

Trends 156

Trends Case Study Press Release Marketing 156

Small Business Mavericks

MARCH 31, 2011

The most interesting difference between traditional TV and Web TV is that the audience can influence the story line as it develops. Consider: Fans that watch Web shows have the ability to write comments that provide immediate influence on the plot of a series. And, actually, I agree. You must be logged in to post a comment.

Case Study 98

Case Study Press Release Small Business Adwords 98

Danny WhatMough

JUNE 30, 2010

The social media opportunity. Well, his main beef centres around three points: firstly, that “our industry” (not exactly certain which industry he means) is ‘apparently’ banging on about the fact that brands “must” do social media. are making money from social media.

Social Media 69

Social Media MySpace Press Release Industry 69

Sprout Social

OCTOBER 23, 2018

Influencers, celebs and even politicians have all experimented with buying followers in the past. Instagram has the highest interaction levels of any social media channel. Instagram organic growth, just like any genuine social media follower strategy, relies on great content. Companies tap into the $6.48

Buy 111

Buy Instagram How To Geotagging 111

agora pulse

DECEMBER 14, 2016

Social listening is the process of monitoring digital conversations to understand what customers are saying about your brand online and if you’re a social media manager or PR agency then you may be in the 24% of brands already be doing this for your clients…. Best for monitoring Twitter influencers. Cost: FREE.

Tweetdeck 60

Tweetdeck Social Media Management Press Release Influencer 60

Webbiquity SMM

DECEMBER 12, 2012

While Marty Weintraub offers a more provocative metaphor below, it almost seems like Google+ is becoming the colonoscopy of social networks: everyone agrees it’s vitally important, but few people really want to talk about it or spend any more time on it than absolutely necessary. So what makes Google+ special?

Google 216

Google Tips Bookmarklet SEO 216

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Kikolani

NOVEMBER 19, 2010

14 social media experts react to Facebook’s new message system – a look at how influencers feel about the change. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. 7 social link building tips – how engagement can build links.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Keyhole.co

MAY 12, 2023

Ever had that near-death experience when a customer starts ranting about their bad experience on their social media handles? But that in no way means ruling out reputation management from your to-do list. You can use several ingenious online reputation management tools to save yourself from wildfire.

Reputation 52

Reputation Tools Sentiment Review 52

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Adam Sherk

SEPTEMBER 15, 2010

The usual caveats: Social media isn’t a popularity contest and reach does not equal influence, engagement or action These figures will quickly be out-of-date (they probably were before I could hit the “publish” button) But those things aside, it is interesting to take a snapshot at various times for the purposes of comparison.

Team 188

Team Twitter Facebook Comparison 188

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media 130

Social Media B2B Company Consultant 130

ProBlogger

JULY 30, 2014

Google wants to know that you’re a reputable site, so they require a degree of transparency on your part. Just republishing press releases isn’t going to get you anywhere. Headlines are very important because they not only influence the searchability of your articles, but also the readership.

News 52

News SEO Google Press Release 52

Sprout Social

FEBRUARY 7, 2024

Whether it’s tweaking pricing, developing new features, increasing budgets or partnering with other firms—knowing the market directly influences your business strategy. More importantly, you can take swift action to prevent negative word-of-mouth from spreading and damaging your business’s reputation. Want to get started today?

Tools 94

Tools Sentiment Marketing Reputation 94

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. Don’t let this misconception turn you off of B2B social. One of the biggest pitfalls of B2B social is the bad habit of pushing hard-selling messaging.

B2B 137

B2B Social Media Hashtag Press Release 137

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old.

Social Media 278

Social Media Strategy Yahoo Communities 278

Sprout Social

MAY 3, 2017

There are many ways to use social media in your PR strategies. Whether or not you write press releases is not the key focus. With social media being ubiquitously used among consumers, it can be a crucial component in getting your products and/or services covered in the media. BRMens #BRMovesYou.

Social Media 100

Social Media Press Release Influencer Airlines 100

The Realtime Report

JANUARY 12, 2022

Online press releases are distributed to gain high-quality backlinks, social media mentions, and enhance Search Engine Optimization (SEO). The app is also able to generate insights on the podcasts and social media pages that people are listening to and loving. Using social media to get your name out there.

SEO 185

SEO Press Release Engineering Knowledge Base 185

Webbiquity SMM

JULY 22, 2014

This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines.

Press Release 217

Press Release Nielsen Blogger SEO 217

Keyhole.co

MAY 19, 2023

It has become even scarier for businesses in the era of social media. Public relations crisis management is a set of procedures aimed to prevent or lessen the damage from unexpected events that may threaten the company’s operations or reputation. Fewer than half have pre-drafted messages for social media and the press.

Reputation 52

Reputation Brand Monitoring Exercises Team 52

ProBlogger

MARCH 12, 2015

If your business exhibits at trade shows or appears at other events, you have a great opportunity to get new content ideas – as well as detailed interviews – from the attendees and influencers you interact with during the event. Build a network of influencers and content promoters. It benefits both of you in the same way.

Eventful 20

Eventful Content Startup How To 20

Sprout Social

OCTOBER 21, 2021

Paid media is anything you paid for, such as a sponsored post in a magazine, a social media ad or an influencer’s post. Owned media is content that you’ve created or distribution channels that you control. For example, a blog post on your website, a social media post from your account or a newsletter.

Strategy 136

Strategy Tips Review Findability 136

Convince & Convert

JULY 13, 2010

Naturally, I asked about his interest in mastering social media for his clients. Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. That’s the essence of a good social media strategy , anyway.

Social Media 138

Social Media Strategy Consultant SEO 138

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179

Laurel Papworth

OCTOBER 22, 2011

No journalists, except a journalists that now work in social media and a few bloggers now paid to bring their audiences and expert knowledge to journalism (blogournalists?) Why invite Bloggers to a News.com Press briefing? NB I’ll be on Radio National Monday night talking about OccupyWallstreet and social media).

Communities 108

Communities Social Media Journal Diagrams 108

Sprout Social

AUGUST 3, 2022

Or maybe you know its twin, the infamous influencer apology, complete with crocodile tears on camera. From popular creators to celebrities to corporations, social media has become the face of the public apology. Creating a Notes app apology or press release simply isn’t enough sometimes. Listen before speaking.

Brands 98

Brands Issues Social Media Conference 98

Kikolani

SEPTEMBER 10, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, key takeaways from Social Media AZ, and jumping otters on kikolani.com. How to build reputation with a blog: create value and be patient – a continuation of a great series on building reputation through blogging.

Mashup 116

Mashup Resources WordPress Press Release 116