Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Statistics 125

Statistics Influencer Strategy Marketing 125

Buffer Social

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. Here are some tips to understand how to approach vertical social networks: 1.

Social Networking 83

Social Networking Film GPS Communities 83

Bill Hartzer

FEBRUARY 15, 2024

In a digital landscape often fraught with division and discord, a beacon of hope emerges: Hedgehog , a groundbreaking platform poised to reshape the way we engage with news and each other online. However, it’s the “Contributors” who truly unlock the platform’s full potential.

Conversation 94

Conversation Platform Meeting Construction 94

Social Media Strategies Summit

NOVEMBER 7, 2018

And the decision for a brand to invest in a new social media platform is a big one. Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. So how is a social media marketer to decide? Houseparty, The platform to engage Gen-Z.

Platform 272

Platform Social Media Influencer Trends 272

Keyhole.co

MARCH 7, 2024

Instagram influencers get paid to channel their creativity and post beautiful photos. Not to mention the free goodies and extra perks that come with holding an influential status on social media. Before you dive in, however, keep in mind that becoming a social media influencer isn’t as easy as it looks from a distance.

Influencer 52

Influencer Instagram Tips How To 52

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 110

Influencer Tools Marketing Software 110

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Top Social Networks for B2B Marketing. How Much Budget is Allocated to Influencer Marketing.

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B2B Social Media Marketing Influencer 225

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. New social media platforms emerge to serve specific audiences or to offer something different. But they do reveal how social trends and user expectations are evolving over time. In human years, TikTok is only a kindergartener.

Platform 142

Platform Social Media Reddit Hosting 142

Ignite Social Media

NOVEMBER 20, 2019

Have you started planning your 2020 social media strategy? 2019 has brought plenty of changes to the social media landscape, and we anticipate similar growth in 2020! Here’s the top new social networks or features you should be considering as you finalize your 2020 strategy. Instagram Stories. Going Private.

Social Networking 110

Social Networking Features UGC Instagram 110

The Realtime Report

JUNE 18, 2014

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life.

Influencer 183

Influencer YouTube Campaign Price 183

Pixlee

NOVEMBER 1, 2021

Influencer marketing is one of the most effective ways for brands to ignite community engagement and drive sales. When launching and promoting a product or a brand, marketers often ask, “How should I reward an influencer for participation in our campaign?” Ultimately, influencer pay is influenced by a multitude of factors.

Influencer 82

Influencer Affiliate marketing Price Blogger 82

Ignite Social Media

OCTOBER 22, 2019

Based on the expansion, it now seems more likely than not that the platforms will permanently change to hidden like counts. Is it a big deal for brands, influencers and their agencies? for many influencers.” Social media marketers need to be more strategic than reporting on engagements as success in and of themselves.

Influencer 109

Influencer Posterous Marketing API 109

Sprout Social

MARCH 31, 2022

In this guide, we’ll break down these two dominant short-form social platforms including similarities, differences and best practices for both. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media. Product-centric posts and recommendations dominate the platform.

Platform 120

Platform Instagram Video Meme 120

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Enter LinkedIn influencers. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight.

LinkedIn 104

LinkedIn Influencer Brands Marketing 104

Pixlee

AUGUST 26, 2020

Whether you’re a full-time influencer or looking for a cool side-hustle that leverages your social media channels, growing your influencer status starts with having the right tools. Influencers add value by promoting things they care about. Brands are investing in influencer marketing and with good reason.

Influencer 88

Influencer Tools Template Templates 88

Social Media Strategies Summit

NOVEMBER 18, 2022

With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels. Understand the role each platform plays in your path to conversion. Define the types of content that work best on each platform.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Bill Hartzer

FEBRUARY 27, 2024

Bluesky , the innovative open social network, has thrown open its doors to the public on February 6, 2024, marking a significant milestone in the realm of social media. This rapid ascent stands as a testament to Bluesky’s growing influence and widespread appeal among users, both in Japan and beyond.

Social Media 94

Social Media Open Source Social Networking Communities 94

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023.

Brands 130

Brands Facebook Influencer Campaign 130

Pixlee

OCTOBER 4, 2021

To stay competitive, many brands partner with content creators and influencers to seamlessly engage their audiences, and even grow their reach with relevant individuals. While the influencer marketing industry is expected to reach a market cap of 5.8 While the influencer marketing industry is expected to reach a market cap of 5.8

Influencer 52

Influencer UGC Marketing Authentication 52

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. This year, plan for more changing audience preferences and deeper social media fragmentation.

Social Media 109

Social Media Strategy Exercises Retail 109

Ignite Social Media

JANUARY 8, 2024

What does De-influencing mean? While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. How do you define Impressions in social media? What does Hate Follow mean?

Social Media 124

Social Media CPA CPM CPC 124

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What are social media stories? What platforms offer social media stories?

Social Media 135

Social Media Platform Instagram Feed 135

Keyhole.co

AUGUST 18, 2020

Instagram influencers get paid to channel their creativity and post beautiful photos. Not to mention the free goodies and extra perks that come with holding an influential status on social media. Before you dive in, however, keep in mind that becoming a social media influencer isn’t as easy as it looks from a distance.

Influencer 100

Influencer Instagram Tips Hashtag 100

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Is TikTok Emerging as a Powerhouse Social Network? Is TikTok a Good Marketing Platform?

Trends 147

Trends Strategy Marketing Authentication 147

Ignite Social Media

JULY 19, 2017

If you work on influencer marketing you should know all about branded content disclaimers on social media and the FTC. Recently there has been more and more news about the FTC calling out brand partnerships that don’t meet their guidelines, most talked about was the letters sent to Instagram influencers.

Influencer 97

Influencer Social Media Brands Guidelines 97

Audiense

JULY 3, 2018

Social networks are constantly evolving. From the very beginning, companies have searched for ways to use social networks as one more sales channel in their marketing strategies. This is logical, companies survive on sales and not the number of followers of their social profiles.

Social Networking 92

Social Networking Strategy Adwords Marketing 92

Hootsuite

JANUARY 31, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. The death of the single platform creator. Creators have risen to a new level of influence and power,” explains Byrne. This is a great time to be a creator. Well, in some ways.

YouTube 95

YouTube Platform Trends Team 95

Hootsuite

SEPTEMBER 23, 2022

While there’s a large audience, not every platform will have the same impact on your business. Each social network or app requires different marketing tools and strategies to get noticed by customers. The various Meta platforms have an incredibly large and diverse audience for businesses to reach. Meta for Business.

Platform 97

Platform How To Statistics Instagram 97

Sherrilynne Starkie

DECEMBER 20, 2020

The fourth most-popular social network for Canadians is Instagram. Increasingly, Canadians are enjoying the video-based platform TikTok. Fifteen per cent of Canadians are using this youth-oriented platform, and of those, two-thirds us it daily. Shared Media includes social media but it’s more.

Marketing 367

Marketing Syndication Adwords News 367

Hootsuite

OCTOBER 21, 2019

If some or all of your target market speaks a language other than English or resides in a non-English majority speaking country, they might be active on a non-English social network. In that spirit, here are some of the most popular social channels for non-English speakers. Its over 1.1 Source: WeChat. Sina Weibo.

Social Networking 79

Social Networking HootSuite Forums Microblogging 79

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.    As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Ignite Social Media

MAY 2, 2017

Every so often a new social media platform arises and one cold day while I was sitting in the Toronto airport, Mastodon came to my attention. Since my co-workers had flown out earlier than I and I had some time to kill, I decided why not sign up and see what the new social platform was about. How does Mastodon Work?

Platform 108

Platform Social Media Meme Social Networking 108

Janet Fouts

APRIL 29, 2013

Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. Global Social Media Marketing, Cisco Systems. Jana Messerschmidt VP of Business Development & Platform Relations, Twitter. LaSandra Brill Sr.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Buffer Social

AUGUST 23, 2023

Question: How many social media platforms should a local business be using? Realistically, it is a challenge to manage multiple platforms well with the limited resources of a small business. When you’re managing everything from strategy to sales, adding a dozen social media accounts into the mix is just not sustainable.

Small Business 77

Small Business Activities Platform Social Media 77

SocMed Sean

FEBRUARY 17, 2022

Job hunting is a job by itself, and if you're currently looking for work, chances are you're using social media networks to extend your search, which is a brilliant step. With over 800 million users worldwide, LinkedIn is one of the most popular social networks. LinkedIn is no longer a secure platform.

LinkedIn 214

LinkedIn Social Networking Meme Applications 214

Pam Moore

MAY 15, 2019

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock. This is up from $1.7

Influencer 109

Influencer Brands How To Marketing 109

Buffer Social

OCTOBER 30, 2018

Today’s top influencers aren’t just content creators or media buys – they’re both. According to Invesp , influencer marketing can drive 11 times the ROI of traditional digital marketing. Check out the tips below for how to find influencers that are a fit with your business. Follow influencers. Seems obvious, right?

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Influencer How To ROI Compete 103