Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. For most, it’s the latter. Source: Hubspot.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Sprout Social

NOVEMBER 2, 2023

Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. Use surveys or feedback forms to ask customers how they felt during their experience.

Examples 101

Examples Template Templates How To 101

Waxing UnLyrical

MAY 17, 2011

During Steve’s last visit to #measurepr , he’d mentioned that one of the potential problems with online surveys is their lack of statistical significance. For example, “about 15% of Americans not online, so online surveys cannot include them.&#.

Klout 195

Klout comScore Nielsen Sample 195

Convince & Convert

APRIL 2, 2014

A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. They were then exposed to various types of content, and the measures repeated.

Nielsen 160

Nielsen Content Sample Samples 160

Pixlee

NOVEMBER 15, 2018

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” Whereas in the past, these micro trendsetters worked independent of brands, companies can now leverage, shape, and measure their influence.

UGC 63

UGC Hotels Nielsen Authentication 63

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. 38% of Millennials are bilingual. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Buffer Social

MAY 8, 2019

We went through this period of influencer saturation, where everything was hyper-polished and staged,” she explains. Ugly makes key business decisions based on the feedback it receives from the its community, the ‘Ugly Mob’, and it actively seeks out this kind of feedback across channels — from social media to surveys and email.

Industry 74

Industry Meme Survey Authentication 74

Pixlee

FEBRUARY 1, 2019

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. One way to determine your best advocates is through a Net Promoter Score (NPS) survey. Look to influencers within your community. Influencers can drive real business results for your brand.

Discount 41

Discount UGC How To Apparel 41

Sprout Social

MARCH 13, 2017

There’s less outside influence on your decision. Influencer or celebrity endorsements. According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. Endorsements from Celebrities & Influencers. Influencer marketing is also very profitable.

Conversation 110

Conversation How To Review Influencer 110

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Personal analytics has a feature called SmarpScore, which makes it easy to measure how one’s professional influence progresses over time. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Personal analytics has a feature called SmarpScore, which makes it easy to measure how one’s professional influence progresses over time. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

ProBlogger

OCTOBER 20, 2012

Dale Carnegie, How To Win Friends & Influence People. In March of 2012, Nielsen published findings which tracked over 181 million blogs around the world. “One can win the attention and time and cooperation of even the most sought after people by becoming genuinely interested in them.”—Dale Walt Disney. That’s a lot of competition!

Blogger 41

Blogger Nielsen Blogosphere Hosting 41

Ignite Social Media

FEBRUARY 11, 2021

Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords , but the most important terms marketers need to understand are those that relate to measuring the success of your social efforts. There are 210 DMAs covering the whole United States.

Social Media 171

Social Media CPC CPA Aggregator 171

Keyhole.co

AUGUST 10, 2023

This positive association can influence decision-making when potential clients consider your products or services. That way, employees become brand advocates by sharing their spotlights with their networks, which can attract potential clients, partners, and talent who are influenced by the positive experiences and stories shared.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

This positive association can influence decision-making when potential clients consider your products or services. That way, employees become brand advocates by sharing their spotlights with their networks, which can attract potential clients, partners, and talent who are influenced by the positive experiences and stories shared.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Mindjumpers

MARCH 28, 2012

Survey Results: The majority of survey respondents, 78%, said CEO participation in social media leads to better communication, while 71% said it leads to improved brand image and 64% said it provides more transparency. CEO activity on social networks also appears to influence employees’ faith in their company.

Study 272

Study Activities Social Media Nielsen 272

Oktopost

JUNE 9, 2020

According to Altimeter’s study , employee advocacy is one of the fastest-growing social business programs, with 90% of companies surveyed (companies with more than 250 employees) pursuing or have plans to pursue some form of employee advocacy. Building Trust. As many as 70% of job-seekers use social media to find openings.

B2B 144

B2B Survey ROI Metrics 144

ProBlogger

MARCH 8, 2023

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. It is at this point that you as a blogger/influencer are less able to measure the outcomes.

Brands 32

Brands Metrics Blogger Survey 32

Convince & Convert

NOVEMBER 20, 2015

Influencer marketing has been on the rise with brands exploring sponsorships with YouTubers, Instagrammers, Viners, Snapchatters, and every other emerging social platform. Bloggers are in many ways the first influencers, and brands started these partnerships as early as 10 years ago. video, streaming, Snapchat, etc.), The Takeaways.

Advertising 60

Advertising Data Collaboration Blogger 60

ProBlogger

APRIL 26, 2017

From influencing millions to making millions , the world’s most successful bloggers manage to turn visitors into readers, readers into customers, and customers into fans without breaking a sweat. According to an eye-tracking study by the Jakob Nielsen group, viewer attention drops dramatically beyond the fold. Just how do they do it?

Blogger 53

Blogger Conversation Nielsen Study 53

Webbiquity SMM

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Marketing Salary Survey: Social Media Marketing by Aquent. How are consumers and b2b decision makers using social media in their buying processes? And much more.

Research 210

Research Social Media B2B Marketing 210

ProBlogger

JUNE 5, 2016

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. It is at this point that you as a blogger/influencer are less able to measure the outcomes.

Brands 20

Brands Metrics Blogger Survey 20

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. ” McKinsey Social Technologies Survey: the Business Ecosystem Benefits by Fusion Marketing Experience. ” The survey also suggests that Facebook may have reached its saturation point in the U.S.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

SEPTEMBER 20, 2010

The online population that’s creating the content that’s influencing the rest of the world is on Twitter, period. This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Buffer Social

MARCH 16, 2017

A survey by Strata in 2016 found that 63 percent of US ad agency professionals planned to use Instagram ads for their clients. Facebook surveyed 11,000 young adults (13 to 24) across 13 markets and discovered that some of the most popular topics on Instagram are: fashion/beauty.

Instagram 111

Instagram Advertising URL FAQ 111