Additionally, it includes insights from 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing. In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. Guidelines Marketing & Communication Report Tips Advice content marketing goals Jonas Klit Nielsen objectives seven-step approach Skyword white paperThe seven-step approach to delivering success. What are you trying to achieve and how can content help in this regard? MORE >>

This widespread strength is a sign of true influence, argue social media gurus. Perhaps from a mass consumer market or a top influencer’s perspective, a “machine gun&# approach towards influence makes sense. For most, addressing only widespread influence puts an organization into a position of weakness. People may retweet and give attention to the influencers, but they respond to the voices within their trusted sector. The difference is 90 percent trust for friends, versus 70% for general consumer opinions, according to Nielsen. MORE >>

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : iPhone Versus Android: Nielsen Delivers the Numbers [STATS] November 2, 2010 Sarah Kessler View Comments HOW TO: Gain Twitter Influence email share email share Do you like this story? The Digital Influencers Series is supported by Waggener Edstrom Worldwide (WE). To learn how to measure influence, visit [link]. iPhone Versus Android: Nielsen Delive. MORE >>

Gillin is sharp enough to see the underlying challenge of trying to attach a number to something as amorphous as online influence, and point it out to his readers. “How dare a company try to put a number on influence!&# Offline Influence Doesn’t Have an Algorithm. Their slam on Klout is typically rooted in the fact that  Klout doesn’t account for people’s offline influence (or even digital influence that isn’t expressed in social media). Number of Nielsen households among them? they shout. An impossibility! farce!&#. MORE >>

Viewers are spending more time taking in media than ever before, according to a 2012 year-end media report from Nielsen, but they aren’t necessarily using their TVs to do so. The Nielsen report shows viewers are choosing both live and recorded shows and both free and paid content. Nielsen reports that while exclusive over-the-airwaves TV viewership was falling by 16 percent back in 2003, that retreat slowed to just 9 percent in 2012, as viewers discovered that an antenna costs about $25 and can provide as many as 40 channels entirely free. The Cart or the Horse? MORE >>