Harp Interactive

AUGUST 3, 2010

Your first order of business should be to “Google” the company and ascertain their influence and search real-estate-ownership. Decent social and search visibility means that the candidate should be prominently featured on at least 3 pages worth of Google results. A real trainer would have conspicuous social media presence.

Questions 313

Questions Company Social Media Real Estate 313

Dave Fleet

SEPTEMBER 29, 2010

Brian Solis published a great post yesterday, touching on a couple of important topics at the heart of the evolution of social media-focused communications from shiny objects to a serious business tool: The continued focus of the metrics conversation on conversion as an endpoint. The definition of “influencers” from a client perspective.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Small Business Mavericks

JUNE 28, 2011

But Bing still is way behind Google in search market share. But Twitter doesn’t have anywhere near the influence that Facebook has. So which has more influence or, as the question is stated, which will have more next year? So which has more influence or, as the question is stated, which will have more next year?

Twitter 168

Twitter Facebook Social Graph Engineering 168

Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Map the brand’s social graph.

Template 111

Template Templates Social Media Strategy 111

Mindjumpers

NOVEMBER 20, 2012

He predicts that in today’s social media environment, “Context” is what will become the king. Customers form relationships in “the social graph” , from which connections, based on relevance, form the interest graph. And, it is the interest graph where context serves as the future of marketing and customer engagement.

Brands 244

Brands Social Graph Report Groups 244

Proactive Report

AUGUST 29, 2012

One of the factors you should be monitoring is who in your social graph is getting media attention. Perhaps this might be too narrowly focused for everyone, but it is a perfect digital PR tool, since we need to know who in our social graph is getting media coverage and what they’re saying.

Social Graph 75

Social Graph Tools News Influencer 75

Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Template 56

Template Templates Social Media Strategy 56

BeingOptimist

AUGUST 16, 2022

This was influenced by the rapid development of production automation processes and the actualization of increasing the efficiency of personnel management. And below, read in more detail about useful software available on the market that you should pay attention to. HR Software Review: List of Best HRM Optimization Software.

Software 52

Software Jive Telligent System 52

Convince & Convert

APRIL 20, 2016

What an Algorithmic Instagram Feed Means for Marketers. Marketers need to up their game now. This puts the onus on us, as marketers, to produce higher quality content. To demonstrate this, let’s take a look at some of the culture-based communities I’ve identified using Affinio , the marketing intelligence platform.

Feed 60

Feed Feedly Instagram How To 60

Convince & Convert

JUNE 15, 2012

According to SEOMoz 2011 Ranking Factor survey the top two factors influencing rank are link related. In the same way that Google can construct a link graph to determine the value and worth of a link, the same can be done with the social graph by mapping out the relative value of specific “people” in the social sphere. (In

Google 125

Google Content Construction Social Graph 125

Keyhole.co

NOVEMBER 6, 2022

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform.

Tools 52

Tools Social Media Sentiment Price 52

Proactive Report

SEPTEMBER 5, 2012

The Cluetrain Manifesto said markets are conversations. We’re certainly seeing that trend develop online with recommendations and reviews playing a rapidly growing role in influencing purchase decisions. What does all this mean for your PR and marketing strategy? You have to be seen to be doing the right thing.

Reputation 90

Reputation Sample Samples Social Graph 90

Audiense

NOVEMBER 1, 2016

Working with Audiense, Adecco Spain built unique audiences based on a range of criteria, including relationships, personalities, social graph and more, for a campaign focused on lead generation. .”, according to Javier Burón, CEO and Cofounder of Audiense. 191% increase in lead generation. Audience Manager. Twitter Ads.

Twitter 89

Twitter CPA CPC Social Graph 89

Proactive Report

DECEMBER 24, 2010

ClickThroughs #2 trend is that email and social will get more integrated. “As email open rates continue to decline some marketers are left watching this powerful resource diminish, wondering how they can reignite this audience.&#. They have added many social components to their email service. source: Lyris.

Trends 85

Trends Engagement Press Release Social Graph 85

Proactive Report

NOVEMBER 12, 2011

The number of social media monitoring tools has exploded and at last count there were over 200 on the market. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, give the competitive edge and improve that pesky bottom line.

Trends 103

Trends Social Media Social Graph Analysis 103

Diva Marketing Blog

JUNE 8, 2009

The social graph is enabling a new Web experience that will transform the way we work, learn, and interact across every aspect of our lives." Clara Shih, the Facebook Era I agree with Clara Shih, and think that the Facebook Era is one of the smartest books about social networks. So what is great social media marketing?

Social Media 40

Social Media Marketing Social Graph Applications 40

Convince & Convert

JANUARY 13, 2011

You’re focusing solely on hand-raisers who are expressing need through the phrasing of their social communication. Marketing & PR. Marketing and public relations professionals spend a lot of time trying to craft and deliver the perfect message. But here’s the thing: you’re approaching people when they’re ready for you.

Company 140

Company Conversation Radian6 Social Graph 140

Convince & Convert

FEBRUARY 10, 2010

Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. population.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

NOVEMBER 1, 2011

You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. They’ve got to be like, “What the hell is going on?”

Klout 121

Klout Social Capital Influencer Social Graph 121

Buzz Marketing for Technology

SEPTEMBER 22, 2008

That's when we make the pivot from finding a target audience and moving messages to them – to creating Social Branded Applications that give away the message and letting the audience tailor it to the social graph. New Balance Created a Social Branded Application to get in front of key customer and influencers.

Applications 100

Applications Social Networking Web 2.0 Brands 100

Justin Levy

JULY 14, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking 10 Ways to Support Charity Through Social Media Written on July 14, 2009 by Justin Levy in charity , mashable , social media 3 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

Social Media 100

Social Media MySpace Widget Flickr 100

Kikolani

MARCH 11, 2013

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Identify top pages, view social activity data, and analyze anchor text.

SEO 167

SEO Tools Analysis CPC 167

Buffer Social

JANUARY 12, 2023

Kasey Bayne , marketing consultant and founder of KBConsulting , predicts more "regular people" getting to share their voice, especially on video. Also, with nuances between platforms, social media managers will want to specialize and become experts at one or two platforms instead of spreading their attention to multiple.

Social Media 124

Social Media Social Media Management Collaboration Fashion 124

Keyhole.co

NOVEMBER 19, 2020

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data. Save time, as all your social media analytics are available to you in one platform. Pros: A great tool to identify media contacts and influencers in your industry.

Tools 98

Tools Social Media Sentiment Price 98

Convince & Convert

FEBRUARY 5, 2015

Working with Insightpool, a social sales and marketing platform, they set a goal to get the word out to Atlanta influencers that the Hawks would be throwing a “Swipe Right Night” event which encourages fans to connect with each other using the dating/hookup app, Tinder. Find a good conversationalist. Common interests matter.

Marketing 60

Marketing Social Graph Influencer Eventful 60

Bare Feet Studios

OCTOBER 10, 2008

Uptown Uncorked : Bringing People and Business Together with New Media Digital Voodoo : Digital Voodoo is a social media strategy and intelligence firm with expertise in marketing, advertising, and operations. The Michael Schneider : Social Media technologist and groundswell evangelist. Macro results.

Social Media 40

Social Media Construction Consultant Upcoming 40

Twist Image

JANUARY 21, 2013

As the search and the social graph becomes an area of focus for Facebook, "FaceWash finds and helps you remove profanities from your Facebook profile. Pushing this trend forward will be the increase in influence marketing. influence marketing. social graph. social media. social web.

Trends 111

Trends Klout Social Graph Mobile 111

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Proactive Report

NOVEMBER 10, 2012

“Companies need to look at social media from a strategic perspective across the business organization and not relegate it to marketing and communications or let it exist independently within each function or department of a business,” says SHRM Darla Moore School of Business researcher Rob Ployhart. (A social audit.)

Mobile 111

Mobile Reputation Social Graph Skills 111

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Influencers. Working with influencers is a big part of Digital PR. Digital PR opens up a much broader pool of influencers to work with. Use your influencers to help spread the word.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Influencers. Working with influencers is a big part of Digital PR. Digital PR opens up a much broader pool of influencers to work with. Use your influencers to help spread the word.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Influencers. Working with influencers is a big part of Digital PR. Digital PR opens up a much broader pool of influencers to work with. Use your influencers to help spread the word.

Klout 40

Klout Social Graph Influencer Training 40

Direct Marketing Observations

DECEMBER 3, 2010

This post from Don Bulmer titled 13 Rules of Leadership for Communication, Influence and Social Media Strategy , did just that-it resonated. 14) This article in July from Wired really touched on a lot of truths in social media that we all know about and in some cases actually do, but don’t admit. 10) What The F*!

Sites 235

Sites Social Media Tools Storify 235

Sprout Social

SEPTEMBER 7, 2023

But first, let’s define the concept of decentralized social media and break down the most popular platforms. And we’ll outline how decentralized social media could impact marketers. What is decentralized social media? But before marketers join in, you’ll need to understand the current landscape.

Social Media 119

Social Media Open Source Marketing Microblogging 119

Webbiquity SMM

APRIL 9, 2012

ALOT is a catalog of free “apps for your PC” in a range of categories including entertainment (comic books, TMZ, The Onion, IMDB search), food, games, travel, music, news (The New York Times, CNN, Fox News, Stock Market Watch), reference, social networking (e.g., Reviews of Cool Social Media Tools. ShortStack.

Review 200

Review Tools Social Media Klout 200