The Realtime Report

MAY 30, 2023

Brands Spent a Whopping $673B on Social Media Ads in Five Years By Jastra Kranjec With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising.

Social Media 91

Social Media Brands Statistics Comparison 91

The Realtime Report

FEBRUARY 24, 2014

Facebook to pay $19 billion for WhatsApp – Facebook is acquiring mobile messaging service WhatsApp; the company will continue to operate separately, and co-founder Jan Koum will join Facebook’s board of directors (The Wall Street Journal). Any social media updates that we missed this week?

News 164

News Publishing LinkedIn Social Media 164

The Realtime Report

DECEMBER 31, 2013

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. Power Middle” Influencer Marketing Campaigns Drive 16x Engagement Of Paid Or Owned Media (March 20). Teens Prefer Tumblr Over Facebook (Jan 15).

Klout 144

Klout Social Media Statistics Tumblr 144

The Realtime Report

DECEMBER 31, 2013

8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? : If the lights stay on this year, how will marketers make as much impact on social during the game? If you missed it, take a look at ‘Hands On Ron Burgundy’ Mobile Game Promotes Dodge Durango, Anchorman 2 Movie and check out the video clip below.

Campaign 168

Campaign Social Media Case Study Study 168

The Realtime Report

MAY 8, 2014

Take a look at a recent case study involving PicCollage , a mobile app that draws millions of female users (mostly teens) who create collages and post them publicly. That’s the response for a contest from one user, with no marketing budget, and no brand backing her efforts or promoting her work.

Case Study 195

Case Study Engagement Study Social Networking 195

The Realtime Report

MARCH 31, 2014

Facebook expands Lookalike Audiences to let advertisers target people who use their sites, apps, or Pages – now advertisers using Lookalike Audiences can target users who visit their websites, use their mobile apps, or are connected to their Facebook Pages (The Next Web). Foursquare.

Lithium 160

Lithium News Klout Foursquare 160

The Realtime Report

SEPTEMBER 5, 2012

New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. This time, women can enter by using the website or mobile app; both allow them to set goals and share their progress.

Campaign 180

Campaign Apparel Social Media Posterous 180

The Realtime Report

FEBRUARY 10, 2017

Because of increased access to mobile technology, the internet and social media, marketing as a whole has evolved with the social media revolution. The New Way of Direct and Indirect Marketing. Marketing strategies are changing to heavily incorporate the use of social media. ” Click To Tweet. ” Click To Tweet.

Retail 70

Retail Fashion Platform Social Media 70

The Realtime Report

APRIL 4, 2022

Short Links on TikTok: Tips Marketers Need to Know. TikTok has grown in popularity for the bite-sized mobile content that allows users to make five second to three-minute-long videos that can be curated with effects and music directly from your phone. Desiree Johnson. Short Links Best Practices on TikTok.

Tips 172

Tips Marketing Authentication Collaboration 172

The Realtime Report

SEPTEMBER 20, 2016

Every business faces a slightly different logistical challenge when it comes to designing their stockroom area, as the design blueprint will be heavily influenced by not just what products you’re storing, but quantity and temperatures can also come into play. Finding The Right Storage Solution. Make The Most of Vertical Space.

Discount 70

Discount Issues Products Mobile 70

The Realtime Report

JULY 2, 2014

The seemingly pointless app Yo , which was released, rather fittingly, on April 1st, is causing a buzz in the mobile world. The app has acquired a solid initial investment and user base, but numbers have begun to fall rapidly; is there any possibility that Yo will mature, and grow into a usable marketing tool ? So is it for real?

Notification 167

Notification Mobile Apple Tools 167

The Realtime Report

JUNE 12, 2014

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Three-fifths of the site’s content will come from six Tumblr influencers/artists, while the remaining artwork will come from Hyundai’s creative team.

Campaign 178

Campaign Social Media Tumblr Remix 178

The Realtime Report

FEBRUARY 13, 2017

“The Big Game is only once a year, but marketers should “game plan” year round.” People in this segment tend to be younger, up and coming singles, who live big city life styles near the top metropolitan markets. Commercials With A Funny Bone (Bai, Buick, Kia, Mr. Clean and T-Mobile). ” Click To Tweet.

Analysis 70

Analysis Hashtag Sports Travel 70