Dave Fleet

MAY 16, 2011

Could they identify traffic that came from mobile social apps or from popular desktop apps such as TweetDeck, etc? Market intelligence and insights. The report doesn’t actually give any detail as to the form the data that was used took. How did they track referrers, especially those two levels deep? Top-of-mind awareness.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

JANUARY 11, 2021

Setting aside your personal opinion on whether tech CEOs should have that much influence over public discourse, it is a reminder that you don’t ‘own’ your social media presence. Turbulence ahead for digital marketing. 2021 is likely to be a turbulent year in the digital marketing space.

Social Media 195

Social Media Apple Privacy Data 195

Dave Fleet

JANUARY 27, 2011

Trend #6: &# Influence&# matures. Trend #17: Marketing in streams. Ubiquitous mobile. Trend #2: Social customer support. Trend #3: Social impact drives reputation. Maturation of social media. Trend #4: Death of the campaign. Trend #5: Consolidation. Trend #7: Democratization of voice. Trend #8: Return of websites.

Trends 417

Trends Social Media Curation Reputation 417