SocialFish

DECEMBER 2, 2010

We talked about the various tools, but also kept them focused on defining what they wanted to do via social media – outreach, growth, marketing, fundraising and just sharing their joy of leading a spiritual life (as they define it) while encouraging others to join them on their journey. …I thought, this is going to be a long hour.

Communities 199

Communities Social Media Influencer Buy 199

SocialFish

APRIL 6, 2011

Marketing takes the lead on growing outposts, identifying influencers, and developing word-of-mouth marketing programs. Membership and marketing collaborate to build lists and design member recruitment campaigns appropriate for social media sites. Marketing designs campaigns for products, services, and events.

Social CRM 192

Social CRM Collaboration Curation Newsletter 192

SocialFish

MARCH 16, 2011

For associations, the idea of “customer relationship management” is analogous to what we think of as the member lifecycle: member recruitment, member retention, member services, and marketing–and especially member engagement. This all sounds great in theory, doesn’t it? So let’s get a little more concrete.

Social CRM 213

Social CRM Skills Project Process 213

SocialFish

NOVEMBER 11, 2010

I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking. * deep breath * There. I believe that associations need to get mobile right, and fast.

Mobile 256

Mobile SMS iPad Applications 256

SocialFish

OCTOBER 1, 2010

All I know about online influence… (Mack Collier). The Attention Stream: Keeping Your Market Engaged in a Constant Stream of Content… (ClickZ). Marketing and IT share a common fear (Scott Brinker). The Learning Evangelist - new association blog by Kathi Edwards. Association Chat – new blog for #assnchat. The Art of Social.

Analysis 165

Analysis Social CRM Construction Foursquare 165

SocialFish

DECEMBER 3, 2010

The Problem with Influence (Danny Brown). To succeed in social media, set aside your marketing plan {Grow}. The Big(ger) Marketing Shift (Mitch Joel). Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010 (Flowtown Blog). Why We Still Need Real Social Media Strategists (Very Official Blog).

Postrank 168

Postrank Curation Foursquare Case Study 168

SocialFish

NOVEMBER 3, 2010

If you are not monitoring online mentions of your association, competitors and industry, you will discover the problem too late to effectively counter the negative influence. Steve Farnsworth in his blog, Digital Marketing Mercenary, posted 20 Free Social Media Monitoring Tools to Find Your Brand’s Social Mentions.

Attensity 169

Attensity Reputation Press Release Survey 169