Jeff Esposito

NOVEMBER 2, 2012

There’s Nothing Savvy About Marketing or Newsjacking Disasters – this is a good post from Danny Brown showcasing the really seedy side of marketing with folks trying to take advantage of Hurricane Sandy. Why Brands STILL don’t Understand Digital Influence?

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Google Transportation Influencer Study 40

Jeff Esposito

NOVEMBER 16, 2012

The Three Things Marketers Keep Forgetting About Facebook – this is a really smart post that looks at a common thread I have heard the past few weeks. The Dark Side of Content Marketing – Tom Webster is a smart dude. This post takes a look at content marketing and how it can be something that is not always what it says it is.

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Vocus Content Facebook Conference 39

Jeff Esposito

JUNE 10, 2011

The Role of Public Relations in Influence – This is a great post from my good buddy Eric Berto ( Geek Giant on Twitter ) on influence and PR. The part that I like about it is that it touches on areas that we don’t often think about when it comes to influence.

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Delicious Campaign Influencer Social Media 41

Jeff Esposito

APRIL 27, 2012

AshleyMadison.com Puts $1 Million Bounty On Tim Tebow’s Virginity – I love audacious marketing and public relations ploys. Seven truths about online influence – the word influence is dropped a lot in the social media space. The kicker, the toy is widely available. Many folks confuse the meaning.

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Blogger Twitter Influencer Review 36

Jeff Esposito

MARCH 8, 2012

You Don’t Always Need 100 Million Dollars or 100 Years for Traditional Advertising to Work – We all know social media is big for marketing. Is your marketing message too good to be true?

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Blogger Influencer Social Media Advertising 36

Jeff Esposito

JUNE 27, 2011

5 percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ). In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ).

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Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

SEPTEMBER 1, 2011

One thing that I didn’t realize stomping on Koopas and hopping down virtual drainpipes was that as I beat on the control pad, Nintendo was becoming a part of Americana in a way that was really never done before in the toy market. Below is my full video review.

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Review Influencer Industry Video 41

Jeff Esposito

MARCH 4, 2011

Building relationships with influencers is anything but lazy – I like this post from my friend Rebecca Dennison because it looks at something that many folks struggle with – Influencers. Some good insights here into why we should look at who the influencers in OUR industries are, not the so-called influencer.

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Sports Conference Influencer Social Media 28

Jeff Esposito

SEPTEMBER 10, 2010

Especially since the Red Sox season is done, so I would appreciate it is the Sox marketing team didn’t send emails saying that they are in the playoff hunt. 4 Things You Need to Know About Influence – This post has some great food for thought when measuring influence. Hopefully you have some awesome weekend plans.

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Creative Commons Case Study Disqus Influencer 28

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. link] Paying it forward | Jeff Esposito's Blog [.] I thought [.]

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Metrics Review Social Media Video 28

Jeff Esposito

AUGUST 13, 2010

Please Repeat: Influence is not Popularity – Just when you though all of the mockeries of the Fast Co Influencer project were done and gone, Brian Solis hits us with this piece. Unlike many of the other pieces beating the dead horse, this one goes into the science of influence and sharing content. Who “owns” social media?

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CoTweet CoTweet Creative Commons Disqus 26

Jeff Esposito

SEPTEMBER 16, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Puma Afterhours Written on September 16, 2010 by Espo in Marketing , Random Puma has made some awesome videos of late and this one is perfect for describing the post-college and early career demographic. Enjoy this post? 2 Comments - Leave a comment! Unported License.

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Creative Commons Disqus Influencer Comments 33

Jeff Esposito

SEPTEMBER 4, 2012

Social Influence Marketing Score [SIM] (NPS*Conversation Share*1,000) – 3 Points. Below are the updated metrics and points breakdown: Net Promoter Score [NPS] (Positive Mentions – Negative Mentions/Weekly Team Mentions) – 3 Points. Conversation Share (Total Team Mentions/Mentions for Weekly Matchup) – 7 Points.

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Social Media Lithium Team Conference 35

Jeff Esposito

SEPTEMBER 8, 2011

All sentiment was assigned by Lithium’s text analytics within their tool. The scores of these formulas were tied to point totals: NPS ([Positive Mentions + Neutral Mentions] – Negative Mentions/Weekly Team Mentions ) – 6 Points.

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Lithium Sentiment Team Conversation 43

Jeff Esposito

JULY 9, 2010

The email marketing companies started the buying frenzy and other industries have followed suit. How Fast Company Confused Ego with Influence – Now I am not sure if you saw Fast Company’s new campaign, but if you did not, I urge you not to enter. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

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Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

JUNE 6, 2012

For the “Standard for Influence,” this is just another snafu that leaves at least one user shaking his head and questioning what the hell they are trying to accomplish. For OneHoepWine.com it is unfortunate because their model is awesome, but they made a poor first impression on someone who was probably going to make a $100 order or so.

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Klout Influencer Research Company 45

Jeff Esposito

SEPTEMBER 23, 2010

blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? This post was mentioned on Twitter by jeffespo, jeffespo, Alltop PR, JobShoots, JobShoots and others. JobShoots said: Offline Spam [link] #news #socialmedia [.] Cartoon of the day Five for Friday 09.24.10 Unported License.

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Alltop Social Media Creative Commons Disqus 28

Jeff Esposito

AUGUST 4, 2010

Written on August 4, 2010 by Espo in Branding , Marketing Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. Now while the picture on the cover (above) was pretty disturbing, the leaflet is actually a great marketing tool from the fast-food giant.

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Creative Commons Disqus Travel News 26

Jeff Esposito

OCTOBER 13, 2010

That’s followed by product marketing (25%), issues advocacy (20%), special events (16%), grassroots advocacy (16%), political campaigning (16%) and crisis communications (13%). audience/influencer engagement, brand and sentiment analysis, etc.). audience/influencer engagement, brand and sentiment analysis, etc.).

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Social Media Study Sentiment Consultant 34

Jeff Esposito

JULY 22, 2010

Aside from those metrics, you can pull up equated net promoter scores, social influence marketing score and conversation share (I blogged about what each is here ). « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Thanks for visiting!

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Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

AUGUST 27, 2010

How Much Can ‘Jersey Shore’ Cast Really Do for Marketers? – « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? What is interesting is developers gambling on excluding the medium for applications. Thanks for visiting! 0 Comments - Leave a comment!

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Posterous Creative Commons Disqus Applications 32

Jeff Esposito

AUGUST 6, 2010

Social Media Marketing – The Japanese Way – Other cultures and Social Media tend to fascinate me. Women Dominant on Social Networks – If you ever wondered who dominates the social space, look no further than this article from Marketing Profs. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

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Creative Commons Case Study Disqus Report 26

Jeff Esposito

AUGUST 11, 2010

blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? This post was mentioned on Twitter by Cindy Kim and jeffespo, Toni-Lynn. Toni-Lynn said: RT @jeffespo: Good morning, here's a cartoon to start the day ~ [link] [.] Cartoon of the day Five for Friday 09.24.10 Unported License.

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Creative Commons Disqus Influencer Comments 29

Jeff Esposito

JULY 23, 2010

Social media turf wars: are marketing and PR on a collision course? This is a great article and conversation around the budding (if not all-out) feud between marketing and public relationships in the social media space. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Unported License.

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Smart Phone Alltop Sentiment Creative Commons 24

Jeff Esposito

SEPTEMBER 1, 2010

The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Common Misconceptions When many marketers look at social media platforms, they are immediately drawn towards the audience of the site. Facebook for example, has over 500 million users on the site.

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

JULY 30, 2010

The clash of the social media know-nothings – Now this article is has a lot of great points as to what we should look for in social media marketing as well as what we should avoid in the snake oil section, however that is not the beauty of the link. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

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Creative Commons Disqus Campaign Video 24

Jeff Esposito

JULY 21, 2010

While the results of the surveys wouldn’t be the end all be all, they could gauge interest in certain players in terms or marketability or jersey sales. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? This group would be the official welcoming committee for opposing players coming into the Q.

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Jive Forums Committee Survey 30

Jeff Esposito

NOVEMBER 4, 2011

Social media is moving towards becoming a marketing staple and is getting past the new and sexy stage; ask yourself – what is next. Wasting Time on Klout and Influence Metrics – before all the hoopla that went on with Klout this week (more here , here , here , here and here ) I came across this post from Geoff Livingston.

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