Direct Marketing Observations

SEPTEMBER 3, 2010

Tags: hashtagsocialmedia social media hashtag socialmedia social media influencers.

Influencer 122

Influencer Social Media Hashtag 122

Direct Marketing Observations

MARCH 19, 2012

Enter the age of Big Data and marketers finally doing something with that data. IDC predicts that the market for Big Data technology and services will reach $16.9 Go Get a Tablet - it’s hard to ignore the mobile and tablet markets. billion by 2015 up from $3.2 billion in 2010. Focus on the Customer. need more proof?

comScore 166

comScore Microblogging Posterous Marketing 166

Direct Marketing Observations

MARCH 21, 2013

Now, let’s fast forward to an article that Jay Baer wrote in which he states that online influencer outreach is overrated: I’m not suggesting that influencer outreach is useless or should be abandoned. But, it’s not magic beans. They’re thinking that presence equates to value divided by attention will equal ROI. .

Wikipedia 208

Wikipedia ROI Influencer Social Media 208

Direct Marketing Observations

MAY 16, 2011

The impact that search and social media have on a consumer’s purchase has never been disputed. I have always maintained that they were always joined at the hip. In a recent GroupM Search and comScore study this has pretty much been verified.

comScore 182

comScore Influencer Survey Study 182

Direct Marketing Observations

FEBRUARY 23, 2010

This week’s discussion is around market segmentation and how social can change how we approach it. Market segmentation is more than what markers do with homogeneous products before deciding which actress to use in the commercial to best reach a desired consumer group. Q1) Is traditional market segmentation still relevant?

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

SEPTEMBER 15, 2010

First, I am not making this up and second, I very rarely complain openly on a social platform about another company underperforming in the customer service area. But I am so angry, that I have to get this out because I think it’s important for management to know when they can do better.

Influencer 171

Influencer How To Construction SEO 171

Direct Marketing Observations

AUGUST 11, 2010

Given that we have been punked by the dry erase girl it has become apparent to me a few things about our new social transparent world and why marketers want to tap it. Tags: social media influence blogs marc meyer social media Social Networks YouTube. We love to share stories where good triumphs over evil. We can be easily punked.

Social Media 194

Social Media Social Networking Training YouTube 194

Direct Marketing Observations

NOVEMBER 24, 2010

It was cool, different and most of all it was viral which is the holy grail for all digital marketers. We are influenced by influencers who are influenced by influencers… Some are focusing on what it could be and what it can be, instead of belaboring the effort of trying to understand what it is. A movement?

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

FEBRUARY 18, 2011

Popularity does not equal influence… I immediately thought, “Could Justin Bieber and Lady Gaga sell product&# ? Isn’t that influence?I I then had to go look up a quick definition of influence. Can they influence people to buy stuff? Isn’t that influence? in·flu·ence. ??n of others.

Social Media 168

Social Media Influencer Sports Buy 168

Direct Marketing Observations

OCTOBER 13, 2010

But I also like to measure the collective efforts of both large companies and small when it comes to social media and social media marketing as well, and how it all plays out into today’s economy and how it utlimately affects you, the consumer. Tags: social media marc meyer Social Media marketing. What have you seen?

Social Media 159

Social Media ROI SEO Mobile 159

Direct Marketing Observations

OCTOBER 27, 2023

Question Your Biases: Be aware of your own biases and how they might influence your perception of information. I think we’re all guilty of this one, but it essentially comes down to two things, 1) If it’s too good to be true, then it probably isn’t-think Nigerian Kings and or 2) Common sense? …it’s not so common. Not a chance.

Social Media 130

Social Media How To Privacy News 130

Direct Marketing Observations

NOVEMBER 10, 2011

Shape your company’s influence and don’t be influenced by your company’s ignorance or naivete. Companies shouldn’t be forced into a proactive approach to anything.

Social Media 168

Social Media Reputation Policies Influencer 168

Direct Marketing Observations

DECEMBER 16, 2016

Influencers? When did influenceing the influencers become a thing? ” July /August 2016. The true nature of design? #CX? iot) + (streaming) x (mobile) figure out delivery. Humanize the strategy. what gets shared? There’s content, and then there’s our content. What are we using social media for?

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). I’m surprised that there are still marketers out there hanging their hat on a metric based on total numbers only, but there are. Do you believe in the Klout score? of direct ticket sales.

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

SEPTEMBER 17, 2010

If it’s the company website, you probably have some type of responsibility or influence over it’s content. Tags: Web design website design website marketing. Everyone of you has a website that you are directly or indirectly involved in. Either it’s your own personal site, or it’s your company’s.

Mobile 159

Mobile Meeting Questions Sites 159

Direct Marketing Observations

JANUARY 26, 2011

The authority figure exudes a sense of influence and trust and the people that are like you, can be influenced, and your trust in them is diminishing. Guess we better start looking at influence and authority some more. Why is that? Call it the re-emersion of the authority figure. Does this surprise you?

Influencer 173

Influencer Research Social Media Company 173

Direct Marketing Observations

NOVEMBER 2, 2010

Marketing was marketing and technology was, well, technology and never did the two meet. I want to influence the direction of the next product, not as a shareholder, but as a product user and Lord help if my product breaks down before I think is reasonbly expected.

B2B 199

B2B Patterns Comparison Compete 199

Direct Marketing Observations

JUNE 21, 2010

Use Twitter as part of your firm’s marketing mix. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. BrianSolis.com is among the world’s leading business and marketing online resources.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

MARCH 9, 2010

5) Need a good email marketing company ? Thanks to social media, these people have a chance to influence us in a way that allows us and them to make a difference in this world. 4) If I have to refer a killer web design person to someone, I can do that in 5 seconds. I’m sure you know of someone too. I know one or two.

Social Media 196

Social Media Meeting Social Networking Conference 196

Direct Marketing Observations

JANUARY 17, 2012

It really depends on what type of social media consumer or influencer you want to be, how you want to move the needle and who wins in the competition for your attention and time. Even though the reality might be that you’re just going through the motions of participation, because it’s… work stuff.

Social Networking 170

Social Networking Exercises Influencer Issues 170

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. Would you agree that essentially, B2B marketers, are relying on a definition of engagement that a) really doesn’t mean much anymore in social media and b) shouldn’t apply to them? Quit looking at them through a B2C lens. Let’s simplify this.

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. And why does mediocrity prevail for those marketers that have been doing it awhile? It’s why the beginners have waited and it’s a great excuse for those marketers that have been coming up short. What is the reality? Too fast it seems.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

JUNE 7, 2011

Here is your answer from Tom’s post: Most of Facebook’s user data (and, even worse, an indeterminate amount of Facebook’s user data ) is not exposed to sites and services that measure sentiment, buzz and influence.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Direct Marketing Observations

AUGUST 27, 2010

Your perception of their reputation is skewed by a high search ranking and a search result that may have also been manipulated or influenced by surface level social media participation as well. Which means that bad companies ( poor customer service, bad products, etc.) Which means that the algorithm is flawed. So here’s your takeaways.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

MAY 3, 2010

Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online. Inevitably the same marketer or communications person does what they know and starts blasting messages. As a result, the consumers that you were trying to get closer to actually end up further away. How could this be?

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

JANUARY 11, 2010

Therefore, this is how many large companies who outsource their creative and marketing duties with agencies started “trying out” social media, through a number of well-thought out , one off campaigns. For larger business competing in multiple markets or globally, social business will play a larger part of their business success.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

MARCH 10, 2011

The space I’m referring to specifically is the digital/social media, online marketing space. Not to revel in the reasons why I was selected to read and review the book because it really can be completely subjective, the fact is that my influence and opinion and networks mattered. I have had at least two, maybe three.

Embedding 174

Embedding SEO Apple Template 174

Direct Marketing Observations

MARCH 8, 2012

Sometimes, actually more times than not, I need and you do too, a search result that isn’t or hasn’t been influenced by nothing more than pure relevance to the topic at hand. You don’t want that, what you really want is this… What we may have to start doing is redefining what a Google organic search result is.

Organization 156

Organization Policies Privacy Google 156

Direct Marketing Observations

MARCH 1, 2010

Last week I wrote about how I was rethinking the whole influencer thing and I wanted to explain what I meant. Actually what I meant can be explained in the title of this post, but I’ll expound just a bit more.

Reputation 164

Reputation Social Media Resources Influencer 164

Direct Marketing Observations

JUNE 17, 2010

So while the Indians aren’t directly telling users what to send out to followers and the like, the whole process can have some influence on the type of coverage the team is getting. Transparency might only get you so far. OK, in theory I get this, and I would probably try it as well. I’m just not sure it’s going to work.

Social Media 166

Social Media Sports Policies Press Release 166

Direct Marketing Observations

DECEMBER 14, 2010

Sometimes knowingly, sometimes not, we’re giving up who we are to marketers and brands. Most marketers and companies assume correctly that making the TOS’s and EULA’s so ridiculously convoluted, that we as consumers will just get tired of reading and will click the agree button. Privacy be damned.

Social Media 166

Social Media Privacy Foursquare Policies 166

Direct Marketing Observations

FEBRUARY 15, 2010

Influence – of the person it comes from. These are not wrong by any means, but I use a little different formula and you might say it’s probably for different purpose. I like to consider the following: Mentions – which is broken into volume, intensity and opinion (polarity). How many followers, how often they interact (like a TwitterGrader ).

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

SEPTEMBER 12, 2011

For some, utilizing social media to “court&# others and market ourselves , is the same as drug reps taking doctors on ski trips to “earn&# their business. That missing dimension , that lens into our personal, private and public lives. Social is the accelerant. Or going out on a date where we both talk about ourselves.

LinkedIn 173

LinkedIn Social Media Curation Social Networking 173

Direct Marketing Observations

OCTOBER 28, 2011

The new paradigm. Everyone has a voice. The new reality? Even a 12 year old has the power to make things happen, quickly. Everyone has the ability to create buzz. Everyone has the chance to tell a story. Everyone has the platform to have something go viral.

YouTube 159

YouTube Platform Facebook Influencer 159

Direct Marketing Observations

APRIL 13, 2010

That’s the struggle of corporate social media marketers. If you are like most social marketers today, there is little support for the social manager who is typically part of the marketing or communications team. What’s missing are the actual use cases, the tools that marketers need to track, analyze and report campaigns.

Social Media 178

Social Media Sentiment Comparison System 178

Direct Marketing Observations

OCTOBER 6, 2014

Picture concentric rings of influence like a dart board and you get the idea of impact and influence. The impact that comments and tweets have on those involved or affected; as well as those that are indirectly involved, is more precarious than first thought. It resonates. Social media extends the drama for students involved.

Back channel 228

Back channel Social Media Class Education 228

Direct Marketing Observations

DECEMBER 3, 2010

This post from Don Bulmer titled 13 Rules of Leadership for Communication, Influence and Social Media Strategy , did just that-it resonated. Gaming the System: How Marketers Rig the Social Media Machine. Sometimes blog posts resonate in different ways. For me, I want to lead in a way that resonates in the space that I play in.

Sites 235

Sites Social Media Tools Storify 235