Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Building demand for their unique point of view. Stumble upon something good?

B2B 178

B2B ROI Communities Marketing 178

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on. B2B Marketing Content: Lure or Lasso?

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on. B2B Marketing Content: Lure or Lasso?

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

JULY 13, 2011

Marketers are aware that for decades celebrity endorsements has proven to be a successful tactic for brands to influence consumer preference. Indeed we live in exciting times as marketers!

Brands 216

Brands Film Upcoming Influencer 216

Buzz Marketing for Technology

NOVEMBER 6, 2008

New tools become available to marketers and individuals alike nearly every week. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Paul is an accomplished speaker and media spokesman.

Social Media 109

Social Media Marketing Conference Publishing 109

Buzz Marketing for Technology

JANUARY 20, 2016

This webinar featured Mikael Lemberg ( @ Lemberg ) Director of Product Management at Falcon Social, Andrew Ashton ( @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Greg Gerik (@ ggerik ) CEO at Gerik & Company. We discussed a ton of ideas on how to capture ROI or create impact using social media!

ROI 100

ROI Storify Upcoming Social Media 100

Buzz Marketing for Technology

OCTOBER 5, 2013

and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. PD: Let’s go to marketing team.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

OCTOBER 6, 2009

1) Why do you think it so hard for marketers to tune into what is effective at the sales level? Marketing is “passive selling”. Marketing and Sales need to be tightly integrated with the same incentive and management plans. Marketing supports sales, if sales fails, not sure how marketing can be successful.

Web 2.0 124

Web 2.0 Influencer Campaign Strategy 124

Buzz Marketing for Technology

DECEMBER 19, 2012

This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing. The Web is now such a powerful, commanding route to market that in some pre-Internet sectors, more than 90% of business is now done online.

Insurance 206

Insurance Banking Airlines Loyalty 206

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

B2B 100

B2B Adwords ROI Hubspot 100

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

MAY 15, 2013

That responsibility should belong to the chief marketing officer. A CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure.

Retail 202

Retail Analysis Analytics Data 202

Buzz Marketing for Technology

MAY 11, 2017

In addition, digital transformation is about the inclusion of all potentially interested parties (employees, partners, customers, influencers) in the creation and execution of new lines of business and innovation.

Energy 188

Energy Organization Team Training 188

Buzz Marketing for Technology

NOVEMBER 15, 2013

The most successful online marketers aren’t browbeating; they’re influencing by showing value. If brands want to learn anything from Amazon, it should be that engagement across multiple channels is less about muscle and more about smarter marketing. As more and more marketers are discovering, it’s impossible to.

Loyalty 243

Loyalty Mobile Buy iPad 243

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Love, friendship, camaraderie, influence, credibility, trust, authenticity all add up to relationships. If we choose them well, our network of influencers expands our knowledge and our reach exponentially further and deeper simultaneously. Learn to explain your expertise easily to people who have influence. When Fewer Is More.

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Buzz Marketing for Technology

SEPTEMBER 12, 2012

Like many things in marketing, the solution lies in listening: listening to your customers, that is. Related posts: Influencer Shminfluencer: The Truth Under the Covers Hey, I feel for you. Sealing the deal comes down to being able to provide a great deal of information in as few clicks as possible. You’re launching a new.

Cost 247

Cost Price Comparison Buy 247

Buzz Marketing for Technology

AUGUST 10, 2009

In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement – the Cost per Advocate model will need to be born.

CPA 100

CPA Cost CPM Price 100

Buzz Marketing for Technology

JUNE 27, 2008

Sustainable Markets. » Influence, Engagement and Communications. . » » Influence, Engagement and Communications. Securing Influence and Impact. Networks & Partnerships Home Influence, Engagement and Communications Here. Sustainable Markets. Tomorrows SD Leaders. » » Initiatives.

Mobile 113

Mobile Energy Influencer Resources 113

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. But not likely the first order of business. Share This.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

SEPTEMBER 10, 2009

These are great for engaging your user base and getting them exactly what they request on a schedule that they can see and influence. Then they engage with the users and vow to help bring that product to market. There are 2 ways in which you can use social media to innovate when it comes to developing new products.

Products 117

Products Social Media Study Influencer 117

Buzz Marketing for Technology

JULY 14, 2008

Heres an approach using Patterson et als Influencer model. The Influencer model suggests 6 sources of influence to draw on. This source of influence is about helping people build their abilities. Use rewards carefully and only after the other sources of influence have been exercised. and Can I do it?

Diagrams 100

Diagrams URL Technorati Exercises 100

Buzz Marketing for Technology

OCTOBER 18, 2013

Does product pricing influence the purchase decisions of your customers? Reach the right audience. What is the demographic profile of your primary customers? Are a significant portion of your online customers also smartphone and tablet owners?

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

JUNE 27, 2008

Markets, Technology & Musings. Ross Mayfields Weblog. « Techmeme Persistent Search Feeds | Main. Enterprise 2.008 » June 12, 2008. Elevating the Enterprise 2.0 Conversation. UPDATE: Video of the keynote. My presentation at the Enterprise 2.0 Conference. View | Upload your own. Current Affairs. decentralization. disclosure.

SocialText 100

SocialText Conversation Wiki Folksonomy 100

Buzz Marketing for Technology

JUNE 27, 2008

Marketing IT. Convince the influencers. KM efforts are just as vulnerable to negative influences as any other corporate project. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". "We Search Engine Marketing.

Company 122

Company How To Case Study Mobile 122

Buzz Marketing for Technology

JUNE 27, 2008

Categories (102) Achievement (30) Action (37) After Action Review (19) Awareness (26) Behavior (30) Beliefs (16) Business Management (72) Change (29) Children (33) Coaching (7) Collaboration (19) Communities of Practice (37) Competencies (6) Competitive Intelligence (4) Consciousness (16) Conversation (103) Creativity (113) Dialogue (84) Discussion (..)

Forums 166

Forums Wikipedia RSS Proposal 166

Buzz Marketing for Technology

JUNE 27, 2008

For example, a powerful minority within the marketing department of a tool manufacturer engages a consultant to do a market survey. Some members influence the design of support features for the new products. These blocking tactics are accompanied by unconscious physical responses, such as shallow breathing and closed posture.

Patterns 279

Patterns Tag Cloud Groups Groups 279

Buzz Marketing for Technology

JANUARY 19, 2009

Don’t try too hard - Thought leaders genuinely influence others by creating, advancing and sharing their ideas. Find your voice - We can’t all be Hemingway. Don’t try to write like someone else, find your own voice and don’t try to change your demeanor. Thought leadership is not what you say or write. It is a state of being.

Buy 100

Buy Consultant Education Industry 100

Buzz Marketing for Technology

OCTOBER 16, 2008

Influencing others to enter Web 2.0. Education, the knowledge society, the global market all connected through technology and cross-cultural communication skills are what this blog and I am all about. Need help on Work literacy presentation. Work at learning; learning at work. New type of communication with facebook? Identifying blogs.

Web 2.0 100

Web 2.0 Skills Class Wiki 100

Buzz Marketing for Technology

OCTOBER 16, 2008

Influencing others to enter Web 2.0. Education, the knowledge society, the global market all connected through technology and cross-cultural communication skills are what this blog and I am all about. Need help on Work literacy presentation. Work at learning; learning at work. New type of communication with facebook? Identifying blogs.

Web 2.0 100

Web 2.0 Skills Education Social Networking 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

New Balance Created a Social Branded Application to get in front of key customer and influencers. Has had the most activity of any application on Facebook with 72,000 packages delivered per day, 100,000 installs in 72 hours more than 300,000 active users in 6 days with less than 10% uninstall rate.

Applications 100

Applications Social Networking Web 2.0 Brands 100

Buzz Marketing for Technology

FEBRUARY 11, 2010

Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso? Tags: Blogging Communications Events Innovation Interactive Marketing Social Media Strategy Twitter Virtual Events. Stumble upon something good?

Case Study 183

Case Study B2B Study Wikipedia 183

Buzz Marketing for Technology

JUNE 27, 2008

And who may be able to influence those actors in their decision-making? While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. I work with Bonasources Wild Apricot marketing team. E-mail marketing. Conferences.

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Buzz Marketing for Technology

JUNE 27, 2008

Net-Map Toolbox - Influence Mapping of Social Networks : Introduction into the Net-Map Toolbox by Eva Schiffer. Net-Map (not IT-based). Robert Cross, University of Virginia : Introduction into Organisational Network Analysis, Network Analysis Tutorials and Teaching Cases: [link].

Analysis 100

Analysis Social Networking FAQ Wiki 100

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

ROI 272

ROI Data Analysis Conversation 272

Buzz Marketing for Technology

JULY 24, 2008

In highly successful change efforts, people find ways to help others see the problems or solutions in ways that influence emotions, not just thought.". "This is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an MBA sense.

Company 279

Company Health Care Energy Groups 279

Buzz Marketing for Technology

JUNE 27, 2008

Attention is influence and the importance of educa. Five Googley Ideas to Engage Learners. The Value of Using Cell Phones to Enhance Educatio. Reasons to Promote Engaging Technologies Even Thou. The Creative Workaround and A Googley Idea for Pro. Ideas for Making a Purposeful and Professional Dig. ► April. (11).

Education 279

Education Ustream Microsoft Wiki 279

Buzz Marketing for Technology

JUNE 27, 2008

More value is being created by expertise, perspective, relationships, influence, connections, etc. -- than by the things themselves. Now, in the web 2.0 world, we can find people with similar interests as ours far more easily. We can more easily share and leverage the knowledge and experiences of others. Maybe some pragmatic examples?

Wiki 140

Wiki Project Meeting Organization 140