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 Influence + Marketing
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| Page 1 of 28 | Previous | Next | CONVERSIONATION JUNE 13, 2011 Influencer Marketing: Facts and Miscomprehensions The fact that consumers rely on opinions of peers, so-called influencers and (often unfortunately) celebs offers opportunities for marketers but threats for them and for consumers. Blog Connected marketing Social media marketing influencer marketing peer reviews word-of-mouth marketingThe importance given by people to the opinions of others is well known by now. We pay a great deal of attention to what complete strangers say and think. [.]. | CONVERSIONATION SEPTEMBER 11, 2011 The Ultimate Truth About Klout and Influence An analysis of Klout, the use of it and the concept of influence from the Klout and social network perspective. Opinion Social media marketing Eloqua influence Joe Fernandez K+ Klout Klout score PeerIndexLet me start by disappointing you. do not know the ultimate truth. just wanted to grab your attention. That’s what you do with a post title now and then. However, now that you’re [.]. | | | | | |
| THE RELATIONSHIP ECONOMY NOVEMBER 9, 2010  Accelerating Spheres of Influence Spheres of influence are now the measure of power in human relationships. There is a revolution in media, market relations and consumer behavior. Revolutions create change as changes accelerate through spheres of influence. Conventional spheres of influence are accelerating changes in business processes, market dynamics and buyer preferences. Send article as PDF. | DANNY BROWN JUNE 26, 2011 Make Yourself An Influencer By Playing The Klout +K Game Probably because I don’t feel you can measure influence purely by what you do online, and most definitely because there are so many variations that make up a single decision that – to me – it’s impossible to say what influenced that decision the most. Make Yourself An Influencer By Playing The Klout +K Game originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Insights Recommended Viewing influence kloutNow that deserves a +K! | SPIN SUCKS SEPTEMBER 6, 2011 Am I Important? Finding Balance in Influence Score Given that, it’s no surprise a new industry has emerged, the “influence measurement&# industry; another way to make us feel more, or less, important. Leading the influence measurement pack is Klout , who will mash up your interactions on Twitter , Facebook , Foursquare , Tumblr , and more, and send it through their algorithm to score you. Yes people, you are now being scored based on the online influence you wield. A professional looking website with a smooth talking marketing rep could make the site sound really big and really successful. Key takeaway. | TREY PENNINGTON FEBRUARY 11, 2011 4 Keys to Increasing Your Klout Score Klout measures the visible vestiges of influence. Getting people who already have Klout scores to retweet your tweets or in some other way mention you enables you to ride the draft of their influence. By now you’ve probably picked up on the underlying current—it looks like the Klout-kind of influence is not so much about creating a wave as catching a wave. The key to increasing your influence online. None of the suggestions mentioned above have anything to do with real influence. InfluenceHere are four ways you can increase your Klout score. | | | | | | | |
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HARP SOCIAL | WEDNESDAY, MARCH 16, 2011  The Social Influence Surge—Are You Prepared?
With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth- marketing. Though this may seem surprising, it’s really not when you consider that 90% of consumers are influenced by the opinion of family and friends and a whopping 70% are influenced by the online reviews of strangers ! Below is a presentation on the power of social shopping and word of mouth marketing. The New Rules of Social Engagement. See more! Have you implemented social shopping functionality? MORE >> -
CONVERSIONATION | SUNDAY, MAY 29, 2011 Accidental Spokespersons and Influencers: the Unidimensional Mistake
Identifying and engaging so-called influencers is one of the major activities in business that use social media. Unfortunately, it is often for the wrong reasons: defensive brand reputation management or engaging influencers in completely irrelevant ways, blinded as we are by the term “ influence”. Blog Connected marketing Social media marketing accidental spokesperson cross-channel Forward to a Friend FTF IAB Belgium influencer identification influencer marketing Landal Greenparks Rohit Bhargava Share With Your Network social media SWYN MORE >> -
DANNY BROWN | THURSDAY, JANUARY 6, 2011  The Influence of Trust
It might seem a strange concept, but if that celebrity has a lot of influence over you then isn’t that just as strong as advice from a close friend? Does the sales or marketing message from a business hold more sway than word-of-mouth from a friend or connection if the business hasn’t been wrong so far? So can trust be overcome with huge marketing and advertising budgets and sheer brute force of numbers? Marketing influence recommendations trustWhat is trust, exactly? Is it the same for everyone, or can it be different? And how about a business? Or will it? MORE >> -
TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, MARCH 24, 2010  How to Get an Influencer's Attention
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it. If nothing else, these influencers will help to share your story with their own audience. contacted a number of influencers to see what grabs their attention. Get to know the influencer’s influencers. MORE >> -
VERY OFFICIAL BLOG | SUNDAY, JUNE 27, 2010  Why Relevance Trumps Influence in Every Type of Media (Not Just Social)
Despite so much noise about how social media has radically changed the rules of PR and marketing, the fascination with social media influencers is proof of a persistent desire in our industry to take the same old shotgun approach to publicity and dress it up in a new media veneer. In the influencer game, everyone with high enough readership, or an audience large enough to be considered influential gets pitched for campaigns without a lot of thought to whether the message they’re asking these influencers to deliver is relevant to those in his/her network. MORE >> -
- Interview with a social media influencer: Joost de Valk SOCIAL MEDIA CITIZENS | SUNDAY, FEBRUARY 27, 2011
- The Influence of Technology On Humanity THE RELATIONSHIP ECONOMY | TUESDAY, JANUARY 4, 2011
- Influence And Power: The Delusion of The Social Klout Elite CONVERSIONATION | FRIDAY, SEPTEMBER 23, 2011
- What ARE Influencers Good For? GEOFF LIVINGSTON | WEDNESDAY, FEBRUARY 2, 2011
- Two types of Influencers WEB METRICS GURU | SUNDAY, MARCH 6, 2011
- Strength of Community Supersedes Influence GEOFF LIVINGSTON | WEDNESDAY, JANUARY 12, 2011
- How to Get Your Blog Noticed and Promoted by Super Influencers PUSHING SOCIAL | THURSDAY, MAY 27, 2010
- Making Better Decision finding Influencers – Fresh Networks Social Media Influencer Report WEB METRICS GURU | SATURDAY, DECEMBER 4, 2010
- The Gathering and Influence of Tribes THE RELATIONSHIP ECONOMY | WEDNESDAY, MARCH 23, 2011
- Interview with Social Media Influencer: Trey Pennington SOCIAL MEDIA CITIZENS | THURSDAY, MARCH 10, 2011
- 4 steps to finding social media influencers FRESHNETWORKS | FRIDAY, NOVEMBER 19, 2010
- 4 Things You Need to Know About Influence BRASS TACK THINKING | FRIDAY, SEPTEMBER 3, 2010
- Freemium Influencer Analysis platform from mPACT WEB METRICS GURU | TUESDAY, MAY 3, 2011
- On Influence and Bad Blog Posts DIRECT MARKETING OBSERVATIONS | TUESDAY, JANUARY 18, 2011
- How Fast Company Confused Ego with Influence BRASS TACK THINKING | TUESDAY, JULY 6, 2010
- Measuring the Immeasurable PAUL GILLIN | THURSDAY, SEPTEMBER 15, 2011
- What is a social media influencer? FRESHNETWORKS | THURSDAY, NOVEMBER 18, 2010
- Under the Social Media Influence SOCIALIZED | FRIDAY, MARCH 19, 2010
- Traackr, social media influence and value for brands FRESHNETWORKS | THURSDAY, JANUARY 6, 2011
- What “Saved by the Bell” Teaches us About Influence and Ambassadors WAXING UNLYRICAL | MONDAY, DECEMBER 5, 2011
- Influence That! DANNY BROWN | FRIDAY, DECEMBER 17, 2010
- Why engaging influencers is even more important given recent Twitter research AKAMAI MARKETING | WEDNESDAY, JUNE 15, 2011
- The Mouse Trap of Influence THE RELATIONSHIP ECONOMY | THURSDAY, JANUARY 6, 2011
- Direct Marketing Doesn’t Have to Suck PAUL GILLIN | WEDNESDAY, OCTOBER 5, 2011
- The Social Influence Surge—Are You Prepared? HARP SOCIAL | WEDNESDAY, MARCH 16, 2011
- Influence, Networking and Building Equity CITIZEN MARKETER 2.1 | WEDNESDAY, JULY 7, 2010
- Influence – knowing the value of your customers FRESHNETWORKS | WEDNESDAY, NOVEMBER 10, 2010
- Who Influences You? (Plus, get a free book) | Almost Savvy ALMOST SAVVY | TUESDAY, APRIL 6, 2010
- Measuring Social Influence JEFF ESPOSITO | SUNDAY, AUGUST 14, 2011
- An Introduction to Integrated Influencer Marketing GAURAVONOMICS | TUESDAY, DECEMBER 14, 2010
- Bryan Eisenberg on Social, Conversion and Content Marketing CONVERSIONATION | SATURDAY, SEPTEMBER 3, 2011
- The Marketer’s Drug of Choice: Influence THE RELATIONSHIP ECONOMY | WEDNESDAY, NOVEMBER 16, 2011
- What Does Influence Return? THE RELATIONSHIP ECONOMY | MONDAY, DECEMBER 12, 2011
- Identifying influencers using Google+ Ripples FRESHNETWORKS | WEDNESDAY, NOVEMBER 23, 2011
- A Future Based In Social Influence IT'S JOSIP NOT JOSEPH | THURSDAY, NOVEMBER 25, 2010
- Interview with Social Media Influencer: Tamara Littleton SOCIAL MEDIA CITIZENS | THURSDAY, JUNE 9, 2011
- Reflections on Brand Advocates & Social Influence MINDJUMPERS | FRIDAY, AUGUST 26, 2011
- Social Influence, Social Authority and the Growing Social Paradigm IT'S JOSIP NOT JOSEPH | FRIDAY, DECEMBER 3, 2010
- Influence and Empire Avenue THE WAY OF THE WEB | THURSDAY, AUGUST 19, 2010
- GUEST POST: 3 Tactical Components to Winning Social Media Influence FIREBELLY | FRIDAY, FEBRUARY 11, 2011
- 2009 Online Marketing Predictions: TrendsSpotting Publishes Influencers Predictions Issue 3 TRENDS SPOTTING | THURSDAY, JANUARY 1, 2009
- Only Influencers: Email Marketing’s Exclusive Club SOCIAL EMAIL MARKETING | WEDNESDAY, MAY 18, 2011
- Interview with Social Media Influencer: Tom H. C. Anderson SOCIAL MEDIA CITIZENS | THURSDAY, APRIL 21, 2011
- Influence: Facts, Opportunities and Threats of Influencer Marketing SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010
- The History of Influencer Theory on the Social Web GEOFF LIVINGSTON | TUESDAY, JULY 6, 2010
- Tribes Rule the Hyper-Social Organization PAUL GILLIN | WEDNESDAY, SEPTEMBER 8, 2010
- TrendsSpotting Presents “Influencers’ Predictions” slides collection. Issue 1 – Social Media Trends 2009 TRENDS SPOTTING | WEDNESDAY, DECEMBER 24, 2008
- Influencers- Friend or Stranger? LAUREL PAPWORTH | TUESDAY, SEPTEMBER 21, 2010
- Under the Influence?? The 25 Most Influential Wine Bloggers going. EXTANZ | WEDNESDAY, JUNE 23, 2010
- The Year of Intentional Influence THE RELATIONSHIP ECONOMY | TUESDAY, JANUARY 18, 2011
- The Trouble with Klout PAUL GILLIN | TUESDAY, SEPTEMBER 6, 2011
- Can buzz about brands on social media really influence share prices? FRESHNETWORKS | WEDNESDAY, SEPTEMBER 7, 2011
- Leveraging the Millennialness of Millennials IT'S JOSIP NOT JOSEPH | MONDAY, MAY 16, 2011
- The Rise of the "Influence" Peddlers NET-SAVVY EXECUTIVE | MONDAY, NOVEMBER 28, 2011
- Mobile 2009-2020 Predictions: TrendsSpotting publishes Influencers Predictions issue 2 TRENDS SPOTTING | MONDAY, DECEMBER 29, 2008
- Jim Sterne on social media metrics: reach, influence, sentiment. SOCIAL MEDIA CITIZENS | WEDNESDAY, MARCH 10, 2010
- Four Reasons Your Social Media Marketing Campaign Sucks DAVE FLEET | TUESDAY, MAY 25, 2010
- Five Major Marketing and Communication Changes In The Social Media Age SOCIAL MARKETING FORUM | THURSDAY, DECEMBER 2, 2010
- 5 things to consider when engaging social media influencers online FRESHNETWORKS | MONDAY, NOVEMBER 29, 2010
- Engagement doesn't necessarily yield influence ONLINE COMMUNITY STRATEGIST | WEDNESDAY, SEPTEMBER 2, 2009
- How to Leverage Today’s Consumer Influencers [slideshow] MINDJUMPERS | WEDNESDAY, APRIL 27, 2011
- What Type Of Advertising Has The Most Influence? TWIST IMAGE | WEDNESDAY, MARCH 23, 2011
- Interview with Social Media Influencer: Karen Asoyan SOCIAL MEDIA CITIZENS | TUESDAY, MARCH 29, 2011
- The New Next: 2011 Tech Influencers Predictions TRENDS SPOTTING | WEDNESDAY, FEBRUARY 2, 2011
- HOW TO: Activate Your Brand's Super Influencers MASHABLE.COM | FRIDAY, NOVEMBER 12, 2010
- 11 Myths of Social Media Marketing WEBBIQUITY SMM | MONDAY, MAY 24, 2010
- 10 Tools for Measuring Your Social Media Influence PAMORAMA | SUNDAY, AUGUST 14, 2011
- Four Ways to Measure Social Media Marketing Results WEBBIQUITY SMM | MONDAY, AUGUST 9, 2010
- 2010 Social Media Influencers – Trend Predictions in 140 Characters (1st Report, by TrendsSpotting) TRENDS SPOTTING | MONDAY, DECEMBER 21, 2009
- Communication and Marketing Trends for 2011 SPIN SUCKS | TUESDAY, OCTOBER 5, 2010
- Social CRM: Curb Your Enthusiasm PAUL GILLIN | THURSDAY, OCTOBER 7, 2010
- Influencers and the Power of Word-of-Mouth SOCIAL MARKETING FORUM | THURSDAY, FEBRUARY 17, 2011
- Fast Company Influence Project: Pyramid Scheme or Genius? SOCIALNOMICS | MONDAY, JULY 26, 2010
- What Online Influencers Want From You CONVERSIONATION | FRIDAY, DECEMBER 23, 2011
- Social Marketing Wisdom from the Insurance Industry – Really PAUL GILLIN | FRIDAY, AUGUST 26, 2011
- How to Calculate Social Marketing ROI PAUL GILLIN | THURSDAY, JUNE 24, 2010
- Best Internet Marketing Posts of 2010 TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, JANUARY 5, 2011
- Twitter Lists: List Me Baby One More Time SPIN SUCKS | MONDAY, NOVEMBER 14, 2011
- Interview with Social Media Influencer: Dr. Dave Chaffey SOCIAL MEDIA CITIZENS | WEDNESDAY, JUNE 1, 2011
- Twitter and Facebook Influencing Purchase Decisions PROACTIVE REPORT | TUESDAY, MARCH 16, 2010
- Interview with Social Media Influencer: Robin Fray Carey SOCIAL MEDIA CITIZENS | TUESDAY, MAY 24, 2011
- Klout is Influence JEFF KORHAN | TUESDAY, JUNE 14, 2011
- 2009 Consumer Trends Predictions: TrendsSpotting Publishes Influencers Predictions Issue 4 TRENDS SPOTTING | THURSDAY, JANUARY 8, 2009
- Return On Influence Can Return From Whence It Came DAVE FLEET | WEDNESDAY, OCTOBER 5, 2011
- Best Internet Marketing Posts of 2009 TECHIPEDIA: TAMAR WEINBERG | TUESDAY, JANUARY 5, 2010
- The Changing Rules of B2B Marketing PAUL GILLIN | THURSDAY, JUNE 17, 2010
- Five Primary Problems with Klout GEOFF LIVINGSTON | THURSDAY, DECEMBER 16, 2010
- Interview with Social Media Citizen: J-P De Clerck SOCIAL MEDIA CITIZENS | TUESDAY, OCTOBER 26, 2010
- Interview with Social Media Influencer: Gianfranco Cuzziol SOCIAL MEDIA CITIZENS | THURSDAY, JULY 7, 2011
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Sherrilynne Starkie