Buzz Marketing for Technology

JUNE 27, 2008

Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), Lijit Search. But of more interest, the use cases have evolved and practices are enabling new solutions that offer competitive advantage. put aside the hype and talk about what problems the Enteprise 2.0 flick r.com. Current Affairs.

SocialText 100

SocialText Conversation Wiki Folksonomy 100

Techipedia: Tamar Weinberg

APRIL 20, 2010

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced). I have much to accomplish and certainly wouldn’t want to be stoned.

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Do study your influencers Want to reach out to influencers ? Thing is, some people don’t really reach out correctly to influencers. Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about. Just do it head first, not with one foot.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. Logging onto social networks only to propagate self aggrandizing propaganda will turn off potential clients.

Brands 236

Brands Handbook MySpace Construction 236

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Love, friendship, camaraderie, influence, credibility, trust, authenticity all add up to relationships. A living network is more than a list of contacts or friends that we’ve exchanged cursory messages with. A living network is more than a list of contacts or friends that we’ve exchanged cursory messages with.

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

In fact, I don’t think becoming a social media expert is something that people should be worried about; they should be focused on becoming expert communicators instead. Influencers accept that they have a position to hold and won’t abuse it for a quick buck. Highlight Others Do you ever read the tweets of Chris Brogan?

Social Media 229

Social Media Influencer MySpace Consultant 229

Almost Savvy

AUGUST 28, 2008

Related articles which may interest you: BREAKING NEWS: It Takes Work To Get Ahead New Tool Makes My Email Work Harder and Smarter Social Networking Friends vs. Real Life Friends LinkedIn-apalooza! Who Influences You? At least, it might appear this way if all you knew about her was what you found online.

Reputation 100

Reputation Lijit LinkedIn Virtual World 100

Techipedia: Tamar Weinberg

JANUARY 19, 2010

I think e-commerce benefits from social media. It’s a great arena for finding influencers and inspiring client generated content – nirvana to those of us who toil in the social media space. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

MAY 18, 2010

12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Photos (except for the Twistori screenshot have been provided by Shutterstock.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. population.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

APRIL 13, 2010

All of us have influences. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People.

Social Media 112

Social Media Strategy Influencer Education 112

Techipedia: Tamar Weinberg

MAY 12, 2010

However, the CEO read an article in Adage, and as a result, he wants to hit social ground running. They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. and its members (Lijit). Your UNION, P.U.B.,

Social Media 149

Social Media B2B Strategy Consultant 149

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

It’s about time that I bring the dialogue here since it’s evident that I’m already starting to grow fond of the brand new social network. The Early Adopter Appeal Mixx is a new social news site that went into private beta a mere two months ago. And for that reason, you should join–now. i just registered.

Review 102

Review Digg StumbleUpon Web 2.0 102

Almost Savvy

MARCH 1, 2009

Posted by Irene Koehler in Business , Networking on March 1, 2009 | 40 responses After spending much time deeply immersed in the high-tech, heavily wired world of virtual networking, it can become easy to overlook some of the “old school&# networking tools. Who Influences You? Cards with a social networking id (i.e.

Real Estate 267

Real Estate LinkedIn Meeting Tools 267

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Almost Savvy

MARCH 25, 2010

Related articles which may interest you: Social Networking Friends vs. Real Life Friends New Tool Makes My Email Work Harder and Smarter Who Influences You? Ready for Yet Another Social Platform? If you enjoyed this post, make sure you subscribe to my RSS feed ! Plus, get a free book) Coming Soon: An Interview with YOU!

Hotels 160

Hotels Conference Transportation Eventful 160

Convince & Convert

JULY 5, 2010

I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up. I’ll be back in a couple weeks.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement.

Hotels 245

Hotels Social Media Communities Discount 245

Almost Savvy

OCTOBER 22, 2008

Related articles which may interest you: BREAKING NEWS: It Takes Work To Get Ahead New Tool Makes My Email Work Harder and Smarter Social Networking Friends vs. Real Life Friends LinkedIn-apalooza! Who Influences You? Ready to rev-up your profile? Plus, get a free book) Shopping Cart Your shopping cart is empty Visit the shop ?

Meeting 100

Meeting Virtual World LinkedIn Reputation 100

Josh S Peters

SEPTEMBER 18, 2009

GAP campaign info (quotes are from the article) Goal: “We were really looking to reach out to fashionistas and influence audiences and even skeptics of The Gap to start a conversation about how Gap has built this line of denim from the ground up,&# she said. People love exclusivity, it makes us feel special.

ROI 100

ROI CPA Campaign Buy 100

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Do you think everyone is just waiting for your automated email to drop into their inbox? Just knowing an address/ID and a few demographics isn’t enough.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Buzz Marketing for Technology

JUNE 27, 2008

Find Missing Links in your Social Networks with MyBlogLog Connector. Use Connector to fill in the gaps in your personal social network. We want you guys to know how much influence you have when it comes to what we do here at MyBlogLog. Lijit Search. The MyBlogLog Blog. The source for all things MyBlogLog.

Yahoo 100

Yahoo Google Reader Flickr Widget 100

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 19% seek customer support.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&# A tall order, to be certain.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

FEBRUARY 10, 2010

Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Techipedia: Tamar Weinberg

JULY 21, 2009

A great experience breeds influence and positive feelings. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Social Media 153

Social Media Strategy Marketing Vimeo 153

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. What do you think of this approach?

Social Media 126

Social Media Case Study Strategy Study 126

Techipedia: Tamar Weinberg

MAY 28, 2010

Social media marketing recognizes the fact that this online space allows millions of people to congregate and to communicate with one another, and it’s not much different than sitting in a real room talking to real people. Social media gives you an opportunity to exert influence onto customers and prospects.

Social Media 278

Social Media Strategy Yahoo Communities 278

Convince & Convert

MAY 13, 2010

Bowen RT @jaybaer: 18 Social Media Quotes My Wife Is Sick of Hearing Me Say [link] [link] Socially Influence RT @jaybaer: 18 Social Media Quotes My Wife Is Sick of Hearing Me Say [link] [link] TweepTips 18 Social Media Quotes My Wife Is Sick of Hearing Me Say [link] [link] Lee Johnson ???

Social Media 153

Social Media Strategy Social CRM Consultant 153

Convince & Convert

JULY 22, 2010

While the willingness to invest indicates that businesses recognize the potential to develop deeper connections with their consumers in the social sphere, many are still uncertain as to how to best join the conversation.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 138

CSR Social Media Strategy Consultant 138

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

If you also ask me, Digg has had a lot of vocal supporters and those voices are going to be preaching about other social networks now. Reply Darrell Long February 7, 2008 at 11:06 am I actually had a chance to speak with a representative from Digg last week at the Social Networking Conference in Miami.

Digg 100

Digg Social Media Upcoming Ustream 100

Convince & Convert

FEBRUARY 5, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Please Help Me Pick a New Look For My Blog February 5th, 2010 (..)

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

JULY 20, 2010

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. This allows (mandates, even) the cream to naturally rise to the top.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

FEBRUARY 24, 2010

Though I somewhat disagree with the premise that “social media makes everything about marketing&#. I would argue that “social media makes everything about product/service&#. Now that it is so easy for Joe Q. People gush about good products/services…and people rant about bad products/services.

Compete 116

Compete Conference Organization Social CRM 116