Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? Klout , Peer Index or Kred score? Do they get comments and do people share their content through social media?

Influencer 135

Influencer Klout URL Social Media 135

Convince & Convert

NOVEMBER 1, 2011

There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. Brian: This has been another area of study actually going back to the 90s before there were influence scores. A lot of people wringing their hands and things like that. Brian: Yeah.

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Klout Social Capital Influencer Social Graph 121

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Our analysis showed that although the follower numbers kept growing, this client was failing to reach the real key influencers of its community. Finding value in Klout like sites. Related articles.

Analytics 380

Analytics Social Capital Klout Analysis 380

Convince & Convert

MARCH 6, 2012

Jay: Which brings us to today’s book, Return On Influence. There was a reason why nobody in social media has written a book about the nature of influence. I noticed that anytime someone wrote a blog post about Klout there would be this foaming at the mouth. What Defines Influence? Mark: I could not be better.

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Klout Influencer Case Study Proposal 122