Remove influence
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What’s Your Score? How Klout and PeerIndex Affect Social Engagement

Idaconcpts

Social media is the driving force behind much of the World Wide Web. A recent Pew Internet report found that two-thirds of adult Internet users are using a social networking site; other studies have noted the growing use of social media for marketing purposes. What Does All of This Mean?

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. I do not know how many of the 46 were “found” by Klout versus already known by the committee, and it’s not particularly relevant. The scarf is toasty.

Klout 121
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How Much Social Proof Is Enough?

Small Business Mavericks

One of the big benefits to being active on social media is the proof of your reputation. It’s called social proof and it’s powerful. Here’s a question: How much social proof do you need to be credible? What you want to do as a company is influence every customer in a positive way.

Klout 101
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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

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Top 13 Social Media Monitoring Tools

Buzzlogix

The way to make social media truly work for you is by monitoring audience behavior and seeing what they have to say about you, your products and services, and even your competitors. The key to gathering the data you need is using the top social media monitoring tools. Sprout Social. Twitter Counter.

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Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing.

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Measuring and Monitoring Online Reputation: What, Why, and How

ProBlogger

In this day and age, there’s really nobody who is exempt from the supreme importance of online reputation. Business owners need a sterling online reputation to ensure that they keep attracting new clients. The problem is, the chances for an online reputation to be utterly derailed are abundant. Take Klout, for example.