Waxing UnLyrical

APRIL 22, 2016

The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts. A3: Going for influencer reach rather than resonance. Influencers have something they want.

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Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? For example, a former client that we work with on and off wanted some advice on an influencer program.

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Waxing UnLyrical

JULY 19, 2012

They are on the front lines of the Wild West of determining influence, and who is doing that influencing, online. You just read Why Klout Doesn’t Measure True Influence , originally posted on Waxing UnLyrical , published by Shonali Burke. Why Klout Doesn’t Measure True Influence. He also blogs.

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Waxing UnLyrical

FEBRUARY 18, 2011

Bloddy hell, we just can’t get away from “influence,&# can we? There have been blog posts ad nauseam by online influencers (and I don’t mean to use that term in a belittling way, so please don’t anyone take it that way) on online tools such as Klout. How do you explain influence? Image: Jonathan D.

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Waxing UnLyrical

APRIL 27, 2016

As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. These pathways in the brain become our core beliefs, which influence the way we perceive the world. I have to do everything myself.

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Waxing UnLyrical

JUNE 7, 2011

Seeing as how hot a topic “influence&# is , we’d ping each other every now and again, and I started getting curious about Traackr. It’s about context, relevance and, therefore, potential influence based on that contextual relevance. Traackr won’t give you an “influencer score.&#

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Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty.

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Waxing UnLyrical

APRIL 29, 2016

Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. There is no shortcut to building great relationships, and that includes with influencers.

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Waxing UnLyrical

OCTOBER 26, 2011

And since the topic of influence in social media isn’t going away any time soon, particularly with new tools cropping up , we thought we’d talk about that. How do you approach measuring influence in social media? Influence tools can’t get to offline influence.” These were: 1. Read the post!).

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Waxing UnLyrical

DECEMBER 5, 2011

A microcosm example of influencers vs ambassadors and the value each can provide to your reputation – or in this case, your client’s reputation. In a recent #pr20chat , we asked a question about the difference between influencers and ambassadors and one thing became very clear. Influencers are often one-hit wonders.

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Waxing UnLyrical

JUNE 27, 2019

As I contemplated this post Shonali asked me to write on the topic of “influence” it occurred to me that the hugely gratifying Success Summit was a perfect illustration of the concept of Influence. says “influence” is the “ability to build meaningful communities around us.” Again, the answer is an overwhelming “Aye Aye!”.

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Waxing UnLyrical

MAY 29, 2013

We’re a predictable bunch, I think, because #measurePR chat participants remain dubious that this will lead to true influence measurement. Eric Wittlake got to the point quickly, saying: I noted that asking questions of a real expert—like a chef on Twitter—who has answers for you quickly and when you need them, is a type of influence.

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Waxing UnLyrical

MARCH 31, 2019

Identifying and qualifying influencers is one of the biggest improvements offered by machine learning solutions. The fake influencer with large unengaged followings has been a staple of social PR’s past decade. Influence is less tied to follower counts, and instead rightly comes from engagement levels. Can AI Improve PR?

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Waxing UnLyrical

APRIL 12, 2018

Influencer relations, yes. We do content marketing and social media and paid Facebook ads and native advertising and email marketing and media relations and influencer relations and contributed content. And we see marketers doing influencer relations. Content marketing, yes. Social media, yes. Are the Lines Truly Blurring?

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Waxing UnLyrical

DECEMBER 21, 2018

You need to find your audiences and influencers and on which platforms they publish. The Master Course also gives a step by step review on how to find influencers doing a Boolean search, “Keywords Techniques for Data Discovery.” Traackr is another tool which can help you to find influencers.

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Waxing UnLyrical

MARCH 24, 2014

Why Brands Must Choose Influencers Wisely. Why: Influence(r) marketing is all the rage… but as Daniel Newman discusses, it’s a strategy in which trust becomes all the more important. Marketing Resources Shonali Burke Weekly Roundup building business relationships Influencer marketing trust'

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Waxing UnLyrical

DECEMBER 22, 2016

If you’re into influencer marketing and want to brush up during the holidays, check out the Academy of Influencer Marketing I created for and with Traackr. Right now, you can ALSO take the second course, which is on the confluence of content + influencer marketing , completely free using the code WINTERSHONALI.

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Waxing UnLyrical

FEBRUARY 4, 2013

Here’s a Listly list I’ve pulled together on several of the posts that have run on Waxing UnLyrical over the last few years on social scoring & social media influence: Social Scoring & Influence: Posts on Waxing UnLyrical. Where does real influence come from? View more lists from Shonali Burke.

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Waxing UnLyrical

SEPTEMBER 25, 2012

Some nuggets: Andrew gave us a quick overview of Kred Story, “a visual history of your social media influence” – and I will say, though I haven’t played with this very much, it does seem quite impressive. Andrew Grill (@AndrewGrill) September 18, 2012.

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Waxing UnLyrical

OCTOBER 7, 2011

On August 30, the #MeasurePR chat had a terrific chat with guest Jonny Bentwood of Edelman Digital, who is the brains behind the TweetLevel influence tool. Jonny started off by pointing out that influence without context is irrelevant ( And Angels sang ! Okay, maybe just the ones in my head).

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Waxing UnLyrical

JUNE 28, 2011

Sandee Jackson pointed out, “Because it’s the most recognized measure of social influence. Megan: “Our goal is to measure everywhere people are creating content and influencing each other online. For most Facebook is more personal and LinkedIn more professional, but we see influence happening in both platforms.”.

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Waxing UnLyrical

AUGUST 30, 2011

TweetLevel and BlogLevel are two purpose built tools for the PR industry that aim to be a GPS for navigating influence. Resting behind the methodology are several key insights: Influence without context is irrelevant. If you are looking at influence, then go for Justin Bieber. Popularity does not equal influence.

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Waxing UnLyrical

JULY 20, 2015

What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. 10 Influencer Do’s and Don’ts With Amex Social Media VP. YouTubeAsksObama [Influencers case study]. How can you bring some social to your next PR campaign?

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Waxing UnLyrical

SEPTEMBER 13, 2012

Here are some highlights: Klout has recently made changes to its algorithm, many of which appear to be in response to (heavy) criticism of the “influence” tool. The general consensus on whether people’s comfort levels had changed were reflected in Deanna Boss ‘ response: Another influence tool, Kred, also has made some recent changes.

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Klout Influencer Journal Flickr 183

Waxing UnLyrical

APRIL 12, 2017

You know some of how they have influenced my career, but perhaps not of how much they’ve influenced my life. That’s how I found people like Katie Paine , Charles Zukow , Patrice Tanaka , Deirdre Breakenridge , Richard Bagnall , Heidi Sullivan , and Donna Vincent Roa. Technology is awesome.

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Waxing UnLyrical

MARCH 24, 2017

But oftentimes folks at those mammoth firms are looking to see what influencers in the space are saying about various solutions … and that intel shapes their purchasing decisions. Which means that independent business owners like Rajean and Sohini could be some of your most effective influencers … if you let them.

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Waxing UnLyrical

AUGUST 28, 2018

Influence your audience to engage with your brand, not by creating the resolution, but by leaving your readers inspired to take action. Don’t get trapped badgering the protagonist, however. Use clear and concise language to explain how your product or service solves for the problem and move on. Provide opportunity for a happy ending.

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Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between.

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Communities Case Study Patterns Study 239

Waxing UnLyrical

MAY 17, 2011

Given how much we’ve talked about influence recently, I figured this would be quite the chat… and it was. Of course, this got folks talking about what “real users&# are, influence, and so on. Of course, this got folks talking about what “real users&# are, influence, and so on.

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Waxing UnLyrical

NOVEMBER 21, 2011

Instead, this tweet made me reflect on what could have become of the business I co-founded, Traackr (an influencer discovery platform). The choice of words (“measuring online influence’” and metaphors (“social credit score’” inaccurately leads people to think that one’s score is a measure of one’s online worth.

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Waxing UnLyrical

APRIL 26, 2012

I still believe that social media is about relationships and engagement, but we are far enough along in this medium to understand how to drive quantifiable results that influence a company’s bottom line. That aspect of marketing should influence your adoption of a new network. How will you define your presence?

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Waxing UnLyrical

AUGUST 29, 2019

Influencer marketing has really blown up over the last few years, but it’s far from a new concept. What’s different about contemporary marketing, though, is that influencers are not major sports stars or movie stars. Their defining characteristic is that influencers’ audiences enjoy engaging with them and see them as highly relatable.

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Waxing UnLyrical

JULY 15, 2015

Understand Influence. If leaders are “those who have followers,” it’s clear that one can’t be a leader unless one understands and appropriately applies the concept of influence. It’s as simple as, “No influence, no followers. The first is the role of influence in communications today. No followers, you’re not a leader.”.

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Waxing UnLyrical

DECEMBER 2, 2015

Before starting your content promotion campaign, you need to have a well-structured list of influencers and online sites (e.g. You must know which influencers you can win over through cold pitching, and which ones you need to create a relationship with in order to get their support. Create a long list of influencers and websites.

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Waxing UnLyrical

JANUARY 23, 2015

Make sure [social media influencer] gets a press pass!” Reclaiming influence. Over the last few years, we’ve seen “everyone” become an “influencer” (just like “everyone” is a “rock star”). And when everyone’s an influencer, then no one’s an influencer. Or: “Never mind about [mainstream media outlet]!

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Waxing UnLyrical

JULY 22, 2016

such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. You want _ influencers to engage in some way with your launch, and that “some way” is probably numerous ways, which you’ll have to get specific about. More on that below.

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Waxing UnLyrical

NOVEMBER 30, 2018

Brandon Brown is the CEO of Grin , an influencer marketing software solution for brands. Grin’s software helps customers identify, recruit & activate the world’s most engaging influencers. Let us know in the comments below. Image by Markus Spiske via Unsplash, CC0 Creative Commons.

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