Socialized

SEPTEMBER 28, 2017

This strategy is used to act as an influence to a customer without appearing as a direct approach to directly asking them to buy a product or signup for a service. This is a good alternative to direct marketing and is often used with other marketing strategies.

Types 100

Types Strategy Marketing CPA 100

Socialized

JUNE 4, 2010

I think nearly every smart PR person would agree with the second part, that the public isn’t greatly influenced by “manufactured” opinion. You can spend all sorts of time and money trying to manufacture public opinion, but ultimately, that’s up to the public, now isn’t it?”. This is a non-sequitur.

Brands 183

Brands Advertising Reputation Price 183

Socialized

JULY 6, 2010

It’s your company’s frontline public presence, where you have the ability to influence consumers, reach new customers, and make a real difference. These are just a few quick examples of the difference between the tools, which can be static and faceless, and true engagement, which only happens when smart, empowered people step in.

Company 203

Company Feed Feedly Social Media 203

Socialized

MAY 14, 2010

These people have much more influence than you or I do. If you know of other important agencies in the area of online consumer rights, please add them as a comment below. Contact Your Congressperson. Contact your lawmakers and let them know you are fed up. In the U.S., write a letter to your representative.

Privacy 254

Privacy Facebook Google Reader Statistics 254

Socialized

NOVEMBER 6, 2009

If you’re relying on Twitter as your social media hub, you’re limiting your potential for impact and influence. Twitter is excellent for distribution , but if you’re going to communicate original ideas, you’ll need a blog (or something similar).

Movable Type 222

Movable Type Social Media Tumblr Twitter 222

Socialized

OCTOBER 1, 2009

Choosing what to respond to and what to ignore is a complex science and the subject of another post, but the tools above will at least give you a glimpse of consumer sentiment and a chance to respond to possibly influence it. The largest part of your brand is your customers and their experiences with your company.

Social Media 145

Social Media Brands Radian6 Banking 145

Socialized

DECEMBER 6, 2009

On the other hand, if you blog to influence people, or because you represent a business or organization, discard the rules at your peril. If you’re blogging for fun, or to communicate with friends, or as a means of self expression, you should feel free to refer to Volkswagen Jettas as potatoes. I just won’t ask you to go to the supermarket.

Real Estate 193

Real Estate Microsoft Software Class 193

Socialized

FEBRUARY 5, 2021

Marketing the Influencers. Most of the social listening apps would send you a list of influencers – individuals whose keywords are frequently listed. It may be convenient to collaborate with those influencers since they recognize the brand already. Many mentions of your name mean more awareness of the brand & sales.

Social Media 130

Social Media Proposal Analytics Construction 130

Socialized

JANUARY 22, 2010

Sometimes they’re just jerks who judge people, or martinets who enjoy correcting others, but they can also be important people who can influence your success. When you’re communicating online, people are judging you. If I was going to hire a PR agency, I would read the agency blog to learn about the firm’s communications philosophy.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Socialized

OCTOBER 24, 2009

So how does this influence consumer behavior? Apple and Starbucks, predictably, have huge numbers. Apple has1.3 million fans on its main page, and Starbucks has 3,837,365, with another 1,362,237 fans on its Frappuccino page. They were already fans of the company and they aren’t drinking more coffee since they joined the Starbucks page.

Facebook 199

Facebook Tips Web 2.0 Retail 199