Remove influence

Social Media Strategery

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Start Your Community With Role Models, Not Influencers

Social Media Strategery

" What if PR and social media community managers stopped worrying about targeting the influencers with the most Klout , the highest PeerIndex score, or the highest Empire Avenue share price, and instead worried about identifying the people who are best equipped to create and maintain a healthy community? She's the founder's mom.

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Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

takes issue with this idea of ranking people's influence on these internal networks. as a side note, I need one in real-life too – little did I know that my best friend’s reach and influence are really low and I should stop hanging out with him and instead make new friends who can optimize my conversations better).

Klout 124
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Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws

Social Media Strategery

Today I see a world where social media has been weaponized to manipulate the public, and where everyone — brands, influencers, politicians, friends, and family members — is no longer interested in conversations, but in capturing the most likes, clicks, and views as efficiently as possible.

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Brand Marketing and the Fair Pay to Play Act

Social Media Strategery

That obviously opens the door to everything from paid endorsement deals to social media “influencer” relationships. From energy drinks to beauty products to Amazon, brands have infiltrated college campuses via “social media influencers.”

Brands 81
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You Become What You Measure

Social Media Strategery

We use sophisticated algorithms to measure the specific level of influence people have among their friends. We ignore reporters and bloggers who don’t measure up to some arbitrary influencer score. We use tools like Sysomos and Radian6 to track millions of social media posts. Where does it stop? Will it stop? Can we stop? .

Sysomos 134
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Our Flaws Are Our Strengths

Social Media Strategery

And as Robert Cialdini explains in his book “ Pre-Suasion: A Revolutionary Way to Influence and Persuade ” – when you admit your flaws, people are more receptive to what you say or do next. The Pratfall Effect states that people viewed as highly competent are deemed to be more likable following a blunder.

Compete 77
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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Those “influencers” you’re always trying to reach? They’re realizing their influence is in demand and that it’s not cheap. As a result, pricey monitoring and analytics tools will be migrating from the wish list to the approved budget. Paid sponsorships.